Advertising & CRM Manager

Posted 6 April by Copeland Select Easy Apply

An iconic car brand are seeking an Advertising & CRM Manager to be based in Central London. You will oversee all aspects of online and off-line advertising, customer relationship marketing and PR for the brand.

This role would suit someone with Advertising, CRM and PR planning experience - ideally for an automotive brand (either client or agency).

Main Activities/tasks:

  • Establish an annual advertising, CRM and PR strategy
  • Build and implement quarterly advertising, CRM and PR plans across retail and fleet channels
  • Develop a robust CRM strategy to maintain good contact with buyers throughout their ownership cycle
  • Ensure that prospect leads are managed effectively by the manufacturer and its dealer network
  • Ensure customer and prospect data is managed effectively and in compliance with GDPR
  • Work closely with the Digital & Social Media Manager to ensure that digital advertising is planned effectively with appropriate creative material
  • Ensure that budgets are optimised whilst presenting a high quality image of the brand
  • Work closely with the dealer network to ensure local advertising, CRM and PR opportunities are identified and supported
  • Manage suppliers including the media buying agency, creative agency and PR agency
  • Lead the tender process for media buying, creative and PR agencies as necessary
  • Produce post-activity analysis to assess the success of each activity versus the objectives

About You:

  • Advertising, CRM and PR planning experience
  • Project management skills
  • Agency management experience
  • Previous automotive marketing experience is desirable (client or agency)
  • Be prepared to travel as required, be flexible regarding working times
  • Assist with other Sales & Marketing related initiatives as required
  • Educated to degree level or marketing qualification

Ref: JP135

Reference: 34844751

Bank or payment details should not be provided when applying for a job. reed.co.uk is not responsible for any external website content. All applications should be made via the 'Apply now' button.

Report this job