PR Account Manager


Excellent opportunity to join a rapidly expanding PR Agency in the Tunbridge Wells area. The Account Manager will be driving accounts forward by executing innovative strategies and activities. We are looking for a confident and well organised individual to take control of multiple accounts. The duties include:

Client Delivery and Strategy

  • Raising the standard of account management to ensure that all communication with clients - and all outgoing communication from the company - is of the highest quality
  • Leading meetings and ensuring the preparation for the meeting is well organised and the account directors or senior account managers are fully briefed beforehand
  • Playing a central role in the team and taking full responsibility for your clients and managing any problems
  • Developing and maintaining useful and relevant business contacts
  • Developing an understanding of financial controls on all accounts, mark-up rules and budgeting procedures
  • Taking a key role in presentations to existing clients and at new business pitches
  • Participating in new business brainstorms and contributing a creative input in all new business pitches within account team

Media Planning and Execution

  • Developing a full understanding of how the media works in the particular areas in which you operate, the opportunities available, and building relationships with journalists etc.
  • Drive the media relations programme for clients as laid out in the agreed programme of activity with your senior account manager or account director
  • Pro-actively seeking and identifying publicity opportunities to ensure the maximum level of coverage is achieved for your client
  • Proactively looking for opportunities to grow the media horizons of the client
  • Being competent in all verbal approaches to journalists - consumer, business-to-business and trade - to sell in ideas and discuss opportunities
  • Planning and managing events ranging from workshops, photo calls, press conferences, and training days etc. on behalf of clients where required
  • Understanding and advising on media handling; including interview briefings, developing Q&As, exclusives, embargoes and damage limitation
  • Negotiating major media promotions and advertorials where required
  • Alert clients to risky PR situations and provide high-level advice on strategic issues and media handling issues including crisis management
  • Identifying and progressing sponsorship opportunities including planning, contractual agreements, and activity organisation

Administration and Proofing

  • Writing creative new business proposals with direction from senior account manager or account director, and draft evaluation reports, speeches, and presentations as required
  • Drafting and overseeing the drafting of feature copy for trade, corporate, and business publications for clients, ensuring it is well informed and appropriate to the end user with minimal senior manager/director, client or media amends
  • Writing coherent and factually accurate press releases that only require exceptional amends from seniors and clients
  • Amending and improving press releases, bylines, internal copy for newsletters etc. drafted by account executives or copy writers
  • Analysing and commissioning research including surveys and focus groups where required


  • As we are a small team, from time to time you may be required to carry out reasonable and relevant tasks that fall outside of your position’s remit
  • Within reason, you may be required to work outside of your standard contracted hours to meet the needs of the business
  • As part of your ongoing development, you may be required to undertake training to meet the requirements of your role
  • You will be required to keep abreast of relevant industry developments, which includes reading blogs, papers, and publications, and attending relevant industry events
  • You will be able to travel when required to meet new and existing clients

Hours of work - Monday - Friday 9am - 5.30pm

Superb benefits available for the right candidate!

Please contact Barbara for further information about this role

First Recruitment Services is acting as an Employment Agency for this vacancy

Required skills

  • Account Manager
  • Marketing
  • PR
  • Proof Reading
  • Social Media

Application questions

Do you have good writing and proof reading skills?
Do you have proven experience in executing PR and Social Media campaigns?
Do you have proven client handling and relationship building skills?

Reference: 34827092

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