It’s time to Love Mondays: all-new TV ads to air on New Year’s Day

Here at, we’ll be kicking off 2016 with the launch of our biggest ever advertising campaign on New Year’s Day, with all-new TV ads reaching more than 37 million adults.

Our swashbuckling hero, James Reed – that’s the character, not to be confused with me – is back. This time, he’s a talismanic career saviour on a mission to help the world Love Mondays.

The campaign will launch in time for ‘Massive Monday’, the first working day of the New Year when we predict record-breaking activity across

Keep your eyes peeled tomorrow for the launch of the new campaign, and in the meantime here’s a sneak preview of what’s to come…