Following ‘Black Friday’ and ‘Cyber Monday’ came ‘Giving Tuesday’

Midday on Tuesday the 28th November, The Big Give launched its Christmas Challenge 2017 charity fundraising campaign.

With over 500 charities participating this promises to be The Big Give’s biggest campaign to date. This year the fundraising will continue for a whole week until the conclusion of the campaign, which is scheduled for midday on Tuesday 5th December.

Some things you should know about The Big Give:

  • It runs a matched funding model, which means that many donors who visit the site to give to charity will have their donations doubled. The matched funds are provided by businesses, charities and philanthropists
  • Its running costs are wholly paid for by REED
  • It was originally the brainchild of Sir Alec Reed and was launched in 2007 by the Reed Foundation
  • It has raised £91,780,103 for thousands of different charities since its inception
  • It has raised £5,425,926 since yesterday lunchtime

You can help to support the #ChristmasChallenge17 campaign by spreading the word and by promoting the fund raising efforts of individual charities that may be close to your heart.

To find out more visit

The Big Give is a wonderful thing. It does a great deal of good. I am delighted that REED is so closely associated with it.

Yesterday was also the day that our Co-Members who participated in this year’s Ethiopiaid Team Challenge returned from Addis Ababa. Our Co-Members had raised money to support local organisations and also gave their time to assist with their management.

I learnt while I was visiting our office in Swindon yesterday that Kathryn Middleton-Jones, Business Manager of Swindon Sales, had gone to the trouble to take some educational toys from a client she had been working with to the children there.

We also had a good number of REED runners in this year’s Great African Run, which is a testing 10km road race run at altitude through the streets of Addis Ababa.

The Big Give and Ethiopiaid – two different examples of how REED is actively participating in the wider world and making a positive difference. A huge thank you to all our Big Givers and Ethiopiaid Team Challengers for stepping forward and making it happen.