Winning Demos Masterclass
Instructor led Online course - Covering the complete pre-sales cycle for a killer execution
TECHUK LTD
Summary
- Certificate of completion - Free
- Tutor is available to students
Overview
Discovery, Design and Delivery of Software Demos that Win Business
Course media
Description
Why should you choose the Winning Demos Masterclass?
Many product demonstrations focus on features and functions and ultimately are in danger of become a training session. This style of demonstrating is highly ineffective. Based on twenty years of pre-sales experience Winning Demos (TM) is a tried and tested methodology which covers the complete pre-sales cycle from effective discovery meetings to the execution of a killer pre-sales technical product presentation and demo.
You will leave with practical and repeatable tools for efficient demo planning and preparation. You will learn how to differentiate your solution in a competitive market place by reinforcing and complementing existing sales processes with strategies that produce quick and effective rapid results. Ultimately this means you will shorten the sales cycle and close business faster.
What is the course outcome?
You will learn and practice tried, tested and proven pre-sales discovery and demonstration skills which will enable you to:
- Sell value during the demo and presentation by tailoring the business process to the needs of the different personality types in the room
- Adopt a demo style to the prospects business issues and not go into irrelevant technical detail
- Engage the prospect through mixing the mode of delivery from flipchart to PC demo to round the table discussion
- Raise your game by learning best practice techniques
- Learn communication models based on techniques and tools which influence, change behaviour, motivate and get results
The goal of Winning Demos (TM) is to deliver a practical, proven set of skills, tools and procedures that can immediately be put to use to improve your business's demo-to-win ratio.
Topics to be covered:
- Mapping discovery meeting findings
- Crafting a compelling demo scenario
- 'Less is more'
- Establishing hooks
- Hitting different buyers buttons
- Demo scripts and checklists
- Creating scenario checkpoints
- Powerful webinars
- Demo crimes
- Combining different presentation tools
- Taking and maintaining control
- Presenting to a mixed audience and keeping them interested
- Objection handling
- Role-play
Who is this course for?
- Pre-sales staff
- Software engineers
- Technical architects
- Sales professionals who have the challenge of selling complex solutions in highly competitive markets.
Questions and answers
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Certificates
Certificate of completion
Digital certificate - Included
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.