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Visual Merchandising Diploma - CPD Accredited

CPD Accredited Visual Merchandising Course | Full Tutor Support | Instant Result | No hidden fees


One Education

Summary

Price
£199 inc VAT
Or £66.33/mo. for 3 months... Read more
Study method
Online, self-paced
Duration
5 Hours
Access to content
12 Months
Qualification
No formal qualification
CPD
10 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

347 students purchased this course

Overview

The Visual Merchandising Diploma is aimed at those who want to move into visual merchandising as a career or harbour hopes of becoming a Store Manager.

The Visual Merchandising Diploma course covers all the aspects of visual merchandising and displays in retail today. It will give you a thorough understanding of visual merchandising, its practical application and the different roles of the visual merchandiser.

Starting with the basics, you will go on to explore creating themes of specific design, space planning ideas, how to inject excitement into stores and a variety of window display techniques. In this Visual Merchandising Diploma, you will learn how handling and dressing mannequins and dummies correctly can lead to further purchases, and discover the most up-to-date visual merchandising tips and tricks that will lead you to become a successful Visual Merchandiser. You will be able to create an efficient store layout and know the right procedures for displaying in the retail shop.

In addition, you will be able to build up your knowledge using the fashion capital in the world as an extra resource.

Highlights of the Visual Merchandising Diploma:

  • Demonstrate an integrated understanding of the complex body of Visual Merchandising.
  • Understand the crucial roles and responsibilities of a Visual Merchandiser including the elements of visual merchandising.
  • Improve your oversight identifying practices and determine adequate ways of surviving in Retail Industry.
  • Learn to connect your customers to material including the entire environment.
  • Gain a comprehensive understanding of visual merchandising basics for the 21st century.
  • Explore the secrets of effective visual merchandising that will increase and improve engagement and conversions.
  • Develop your knowledge and skills to enter a career in visual merchandising and succeed in this field.

CPD

10 CPD hours / points
Accredited by CPD Accreditation Group

Course media

Description

Course Curriculum

We’ve taken this comprehensive Visual Merchandising Diploma course and broken it down into 20 manageable modules which we believe will assist you to easily grasp each concept – from the fundamental to the most advanced aspects of the visual merchandising skills. It really is a sure pathway to success.

This Visual Merchandising Diploma course is designed with the following modules:

Module 1: Visual Merchandising

  • What visual merchandising is
  • The purpose of visual merchandising
  • How visual appeal of products are increased
  • Materials used
  • History of visual merchandising

Module 2: Role of Visual Merchandiser

  • What visual merchandisers do
  • Who they work with
  • How visual merchandiser creates stories through their work
  • Responsibilities at the corporate level

Module 3: Responsibilities and Requirements

  • Responsibility of the visual display and maintenance
  • Roles in managing inventories
  • Training the store team
  • Required qualifications and skills of a visual merchandiser

Module 4: Elements of Visual Merchandising

  • How to use colors and significance of each color
  • Creating a point of focus and telling a story
  • Reveal maximum merchandise to customer avoiding mess
  • Making best use of unoccupied spaces
  • Landscaping, texture and decor

Module 5: Visual Merchandising Techniques

  • Some tried and true techniques
  • Different techniques for displaying items in shelves
  • In-store visual merchandising
  • Layout of the store and use of mannequins
  • Atmospherics, light, music and scent
  • How to create an eye-catching exterior display
  • Seasonal display

Module 6: Pop-Up Shops and Window Display

  • Visual merchandising toolkit
  • Principles for creating intriguing window display
  • Essentials for creating effective merchandising display

Module 7: Retail Signage 101

  • Best practices that apply first
  • Outdoor Signage
  • Informational Signage
  • Persuasive Signage

Module 8: Marketing Your Pop-up Shop

  • How to attract customers by appearing temporary
  • Event ideas
  • Influencers to reach out to for promotion
  • Effectively crafting a pitch for getting attention

Module 9: Merchandising Your Store

  • Adjusting display according to season
  • How to arrange products by use or display by color
  • Use of lighting
  • Words to use and not to use in a sign

Module 10: Mannequins

  • Why mannequins are used in-store displays
  • Main advantages of using mannequins
  • Unpacking, dressing and undressing a mannequin
  • Using heads and wigs
  • Cleaning the mannequin

Module 11: Dressing Mannequins

  • Steps to follow and points to remember
  • Steps to follow for specific dresses
  • Styling tips

Module 12: Fixtures

  • Objectives and importance of using fixtures
  • How to select fixtures
  • Understanding basic display fixtures

Module 13: Floor Layouts and Aisle Spacing

  • Primary layouts and designs to use
  • General merchandising planning for small businesses
  • Where to place seasonal merchandise
  • Where to place high margin items

Module 14: Jewelry Store and Boutiques

  • How to make the best use of display cases
  • How to use lighting in display cases
  • How to place products in a boutique setting

Module 15: Cash Register Area Merchandising

  • Items to put near the cash register
  • Additional thoughts to consider in checkout area design
  • Store Design Software and Store Planning Companies

Module 16: 21st Century Merchandising

  • 21st century visual merchandising basics
  • Latest trends in retail
  • Going digital
  • Experimenting with experience

Module 17: Surviving in Retail Industry

  • How to survive as a small company
  • How to get inspiration from customers
  • Reaching out through the use of technology

Module 18: Visual Merchandising & Online Retailing

  • Pros and cons of online retail
  • How to attract customers online through visual merchandising
  • Some common misconceptions

Module 19: Pop-Up Stores and Its Popularity

  • Why invest in a pop-up store
  • Some inspirational pop-up stores

Module 20: Career in Merchandising

  • Visual merchandiser salary and what to expect
  • Skills and work experience required
  • Who are the employers
  • Career prospects and keeping up with trends

How is the course assessed?

To successfully complete the Visual Merchandising Diploma course, you must pass an automated, multiple-choice assessment. The assessment is delivered through our online learning platform. You will receive the results of your assessment immediately upon completion.

Will I receive a certificate of completion?

Upon successful course completion, you will qualify for a CPD certificate from One Education as proof of your new skills. Certification is available in PDF format, at the cost of £9, or a hard copy can be sent to you via post, at the cost of £15.

Who is this course for?

Whether you’re an existing Visual Merchandiser or aspiring professional, this Visual Merchandising Diploma course will enhance your expertise and boost your CV with key skills and an accredited qualification attesting to your knowledge.

Requirements

The Visual Merchandising Diploma is open to all, with no formal entry requirements. All you need is a passion for learning, a good understanding of the English language, numeracy and IT, and to be over the age of 16.

Career path

  • Assistant visual merchandiser salaries will typically start between £12,000 and £18,000, depending on experience and in-store or field function.
  • Experienced or management roles can attract starting salaries of £20,000 to £27,000 with senior levels starting at around £30,000. Those working at director or international levels can earn between £45,000 and £60,000 per annum.

Questions and answers


No questions or answers found containing ''.


Gul asked:

how many days will it take to complete course and get certificate? Is the one week is enough?

Answer:

Hi Gul, The estimated course duration is 6 hours. You will have one year access to the course after getting enrolled. Upon successful completion of the course, you will be able to obtain an accredited certificate. Thanks.

This was helpful. Thank you for your feedback.

Ellie Prestage asked:

Do you only get one attempt to pass the course?

Answer:

Dear Ellie, Thank you for contacting us. You can take the mock exam for three times and the final exam for one. You can retake the final exam with the additional fee for three(3) times. Thanks

This was helpful. Thank you for your feedback.

Teena asked:

Are you able to complete this course without being employed in the retail industry?

Answer:

Dear Teena, You don't need to have any formal entry requirements to do the course. This course is open for all, you will learn everything directly from the course. You need to be over 16 and have a good understanding in English language. Many thanks, Help Desk

This was helpful. Thank you for your feedback.

Fernando asked:

Can this course be completed without the use of a laptop? Thanks in advance

Answer:

Dear Fernando, Thank you for contacting us. The course is delivered through our online learning platform, accessible through any internet-connected device. So, you can complete the course by using a smartphone. Thanks

This was helpful. Thank you for your feedback.

Margaret asked:

How much does the exam cost?

Answer:

Dear Margaret, Thank you for contacting us. The exams included in the course price. Thanks

This was helpful. Thank you for your feedback.

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.

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