Skip to content
Visual Merchandising: Creating Captivating In-Store Experiences cover image

Visual Merchandising: Creating Captivating In-Store Experiences
Cambridge Open Academy

Big Sale Event | CPD Accredited | Updated 2025 | Free PDF Certificate | Lifetime Access | Expert Crafted

Summary

Price
£21 inc VAT
Study method
Online
Duration
4 hours · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Certificate of Completion (PDF) - Free
  • Certificate of Completion (Hard Copy) - £9.99
Assessment details
  • Mock Exam & Final Exam (included in price)
Additional info
  • Tutor is available to students

Overview

Let's have a look these popular data:

  • 93% of shoppers say that visual merchandising is an important factor in their purchase decisions.
  • 68% of shoppers say they are more likely to enter a store with attractive window displays.
  • 80% of shoppers say that they are more likely to buy a product if it is displayed prominently by visual merchandising.

Visual merchandising is the art of designing and implementing product displays and shopping experiences that delight customers and maximize sales. This course will teach you the principles and techniques of visual merchandising, from designing store layouts to creating effective window displays. You will also learn how to use mannequins, display fixtures, lighting, and color to create visually appealing and engaging displays.

Learning Outcomes:

  • Develop a solid understanding of the principles and theory of visual merchandising.
  • Acquire effective product management techniques to maximise sales and customer satisfaction.
  • Master merchandise and inventory management strategies for efficient operations.
  • Analyse inventory data to make informed decisions and optimise stock levels.
  • Create compelling visual merchandising strategies that align with business goals.
  • Harness consumer behaviour insights to enhance visual merchandising decisions.

Certificates

Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99

Note: Delivery of hardcopy certificate is free within the United Kingdom. However, to obtain a hardcopy certificate, international students have to pay £19.99 for the shipment to their designated address.

Assessment details

Mock Exam & Final Exam

Included in course price

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Course media

Description

Visual merchandising is a strategic and creative process that enhances the shopping experience, increasing customer satisfaction and loyalty. It influences customers' perceptions, emotions, and behaviours, and helps retailers differentiate themselves from competitors. visual merchandising course covers various aspects of visual merchandising, such as store design, window display, signage, lighting, colour, texture, space, balance, harmony, and more.

It is designed for anyone interested in learning or improving their skills in this field, providing practical tips and insights from real-life examples and case studies.

Curriculum Breakdown:

  • Module 01: What is Visual Merchandising
  • Module 02: What Does a Visual Merchandiser Do?
  • Module 03: Designing Stores
  • Module 04: Designing Exteriors
  • Module 05: Designing Interiors
  • Module 06: Mannequins in Visual Merchandising
  • Module 07: Display Fixtures
  • Module 08: Difficulties in Visual Merchandising

Who is this course for?

This course is for anyone who wants to learn about visual merchandising, including:

  • Retail store owners and managers
  • Marketing professionals
  • Entrepreneurs
  • Anyone who wants to create a more visually appealing and engaging shopping experience for their customers.

Career path

  • Visual Merchandiser – £18,000 to £28,000 per year

  • Retail Display Coordinator – £19,000 to £27,000 per year

  • Store Planner – £20,000 to £30,000 per year

  • Retail Marketing Assistant – £18,000 to £25,000 per year

  • Brand Activation Coordinator – £20,000 to £32,000 per year

  • Retail Operations Manager – £25,000 to £40,000 per year

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.

Ask a question

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

Leave a review

Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
View all
Related searches: Online courses

Interest free credit agreements provided by Zopa Bank Limited trading as DivideBuy are not regulated by the Financial Conduct Authority and do not fall under the jurisdiction of the Financial Ombudsman Service. Zopa Bank Limited trading as DivideBuy is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority, and entered on the Financial Services Register (800542). Zopa Bank Limited (10627575) is incorporated in England & Wales and has its registered office at: 1st Floor, Cottons Centre, Tooley Street, London, SE1 2QG. VAT Number 281765280. DivideBuy's trading address is First Floor, Brunswick Court, Brunswick Street, Newcastle-under-Lyme, ST5 1HH. © Zopa Bank Limited 2026. All rights reserved.