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Value Based Selling Training
Training Express Ltd

Updated 2025 | 100 Modules Instructor Lead Video Classes | FREE CPD Certificate | 10 CPD Points | Lifetime Access

Summary

Price
£19 inc VAT
Study method
Online, On Demand
Duration
5.2 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Digital certificate - Free
  • Hard copy certificate - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

Overview

This course on Value Based Selling is designed to help learners master the art of aligning sales strategies with customer needs. It begins with understanding customer-centric selling and how it differs from traditional approaches. Learners will explore real case studies, emphasizing the importance of listening, asking strategic questions, and discovering customer insights. Communication techniques such as building rapport, adapting styles, and overcoming barriers are covered in-depth. The course dives into creating value propositions, linking features to benefits, and customizing messages for different clients.

Advanced topics include calculating ROI, presenting value numerically, and using data to enhance sales. Learners will develop negotiation skills, tackle objections through value alignment, and analyze market competition. Personalization is key, with modules on tailoring solutions and interpreting customer data. Social proof, upselling, cross-selling, and long-term relationship building are also discussed. Learners will explore technology tools like AI and CRM systems that support value selling. Final sessions focus on performance tracking, team inspiration, and continuous growth in a value-focused sales environment.

Learning Outcomes

  • Understand customer-centric sales through Value Based Selling principles

  • Develop and communicate compelling, personalized value propositions

  • Apply questioning techniques to uncover and address customer needs

  • Use ROI data to demonstrate measurable customer value

  • Handle objections by aligning value with client concerns

  • Leverage technology for value creation and sales efficiency

Key Features:

  • Accredited by CPD
  • Top-notch video lessons
  • Instant e-certificate
  • Entirely online, interactive course with audio voiceover
  • Self-paced learning and laptop, tablet, and smartphone-friendly
  • 24/7 Learning Assistance
  • Discounts on bulk purchases

Certificates

Digital certificate

Digital certificate - Included

Free

Hard copy certificate

Hard copy certificate - Included

Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK).
For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10.
Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

1
section
102
lectures
5h 10m
total

    • 1: 1_Value_Based_Selling__Understanding_Customer-Centri Preview 02:29
    • 2: 2_Differentiating Value-Based Selling from Traditional Approaches 03:07
    • 3: 3_Benefits of Aligning Solutions with Customer Needs 03:04
    • 4: 4_Measurable Impact of Value-Based Selling 03:03
    • 5: 5_Case Studies on Value-Centric Sales Approach 03:44
    • 6: 6_Importance of Strategic Questions in Sales 02:53
    • 7: 7_Active Listening Techniques 02:57
    • 8: 8_Types of Questions in Value-Based Selling 03:14
    • 9: 9_Applying Strategic Questioning in Customer Interactions 03:00
    • 10: 10_Role-Playing Exercises for Skill Development 02:53
    • 11: 11_Core Communication Skills for Sales Professionals 02:35
    • 12: 12_Building Rapport with Customers 02:36
    • 13: 13_Overcoming Communication Barriers 02:53
    • 14: 14_Adapting Communication Styles to Customer Preferences 03:16
    • 15: 15_Real-Life Scenarios of Effective Communication 03:04
    • 16: 16_Importance of Discovering Customer Needs 03:43
    • 17: 17_Identifying Pain Points in Customer Interactions 03:15
    • 18: 18_Empathy and Understanding in Sales Conversations 03:03
    • 19: 19_Analysis of Customer Priorities vs. Challenges 02:27
    • 20: 20_Interactive Sessions on Discovering Customer Insights 03:56
    • 21: 21_Building Compelling Value Propositions 02:43
    • 22: 22_Linking Features to Customer Benefits 03:10
    • 23: 23_Customizing Value Propositions for Different Audiences 03:37
    • 24: 24_Creating Persuasive Value Messages 03:03
    • 25: 25_Workshops on Value Proposition Development 03:11
    • 26: 26_ROI Calculation and Justification 03:10
    • 27: 27_Connecting Value to Customer Investments 02:59
    • 28: 28_Demonstrating Cost Savings and Revenue Growth 03:24
    • 29: 29_ROI Presentation Techniques 02:22
    • 30: 30_ROI Case Studies in Value-Based Sales 03:37
    • 31: 31_Fundamentals of Value-Based Negotiation 03:00
    • 32: 32_Win-Win Negotiation Approaches 03:37
    • 33: 33_Resolving Objections Through Value Alignment 03:03
    • 34: 34_Negotiation Tactics for Creating Value 03:03
    • 35: 35_Mock Negotiation Sessions for Skill Enhancement 03:38
    • 36: 36_Understanding Competitive Landscape 03:19
    • 37: 37_Value-Based Differentiation Techniques 02:55
    • 38: 38_Creating Unique Selling Points 02:47
    • 39: 39_Positioning Value Against Competitors 03:28
    • 40: 40_Case Studies on Successful Market Differentiation 02:56
    • 41: 41_Measuring and Quantifying Customer Benefits 03:23
    • 42: 42_Articulating Value Proposition Numerically 02:50
    • 43: 43_Visualizing Value Metrics 02:49
    • 44: 44_Data-Driven Value Communication Techniques 03:03
    • 45: 45_Interactive Exercises on Value Quantification 02:42
    • 46: 46_Creating Long-Term Value through Relationships 03:22
    • 47: 47_Strengthening Trust with Clients 02:43
    • 48: 48_Strategies for Customer Loyalty and Retention 02:55
    • 49: 49_Leveraging Partnerships for Value Creation 03:09
    • 50: 50_Real-Life Stories of Successful Customer Relationships 02:51
    • 51: 51_Personalization in Value-Based Selling 03:27
    • 52: 52_Addressing Individual Customer Needs 02:46
    • 53: 53_Tailoring Solutions to Specific Scenarios 03:42
    • 54: 54_Customizing Communication for Each Client 03:07
    • 55: 55_Examples of Personalization in Sales Success 02:50
    • 56: 56_Interpreting Customer Data for Value Creation 02:54
    • 57: 57_Identifying Hidden Customer Needs 02:41
    • 58: 58_Value Prediction Strategies 03:03
    • 59: 59_Leveraging Data Analytics in Sales 03:11
    • 60: 60_Practical Applications of Advanced Value Interpretation 03:17
    • 61: 61_Understanding Customer Objections 03:02
    • 62: 62_Handling Common Sales Objections 02:52
    • 63: 63_Overcoming Price Objections Through Value Alignment 03:04
    • 64: 64_Strategies for Addressing Skepticism 03:09
    • 65: 65_Role-Playing Scenarios on Handling Objections 03:15
    • 66: 66_Power of Testimonials and Case Studies 03:12
    • 67: 67_Incorporating Social Proof in Sales Presentations 02:59
    • 68: 68_Using Customer Success Stories Effectively 03:18
    • 69: 69_Building Credibility Through Client Experiences 02:58
    • 70: 70_Application of Social Proof in Sales Situations 02:35
    • 71: 71_Increasing Customer Lifetime Value 03:16
    • 72: 72_Identifying Upselling and Cross-Selling Opportunities 02:46
    • 73: 73_Crafting Value Propositions for Add-On Sales 02:32
    • 74: 74_Techniques for Expanding Customer Relationships 03:15
    • 75: 75_Real-World Examples of Successful Upselling and Cross-Selling 02:52
    • 76: 76_Responsive Value Creation Strategies 03:57
    • 77: 77_Aligning Offerings with Market Shifts 02:54
    • 78: 78_Anticipating Customer Needs Through Trend Analysis 03:15
    • 79: 79_Innovating Value Propositions in Changing Markets 03:26
    • 80: 80_Case Studies on Adapting to Market Trends 03:04
    • 81: 81_Key Metrics for Evaluating Value-Centric Sales 02:24
    • 82: 82_Tracking Performance Against Value Objectives 03:16
    • 83: 83_Quantifying Sales Success through Value Metrics 02:40
    • 84: 84_Continuous Improvement in Value Selling Practices 03:15
    • 85: 85_Interactive Sessions on Sales Performance Analysis 03:46
    • 86: 86_Inspiring Value-Centric Sales Teams 03:01
    • 87: 87_Coaching for Value Optimization 02:37
    • 88: 88_Leading with Value-Based Principles 03:15
    • 89: 89_Creating a Culture of Value Creation 02:46
    • 90: 90_Role of Sales Leadership in Value Selling Success 03:05
    • 91: 91_AI and Automation in Value Selling 03:21
    • 92: 92_CRM Tools for Value Tracking 02:36
    • 93: 93_Enhancing Sales Efficiency with Technology 02:44
    • 94: 94_Data-Driven Insights in Value-Based Selling 03:12
    • 95: 95_Case Studies on Technology Integration in Sales 02:47
    • 96: 96_Review of Core Concepts in Value-Based Selling 03:29
    • 97: 97_Practical Application of Value Strategies 03:18
    • 98: 98_Developing a Personalized Value Selling Approach 03:29
    • 99: 99_Continued Learning and Development in Value-Based Sales 03:01
    • 100: 100_Certificate of Completion and Next Steps in Value-Centric Selling Career 02:27
    • 101: Leave a Review 01:00
    • 102: CPD Certificate 01:00

Course media

Description

Learners will understand how to shift from product-based to value-based selling by putting customer needs first. They will master the art of asking the right questions and actively listening to uncover key customer priorities and challenges. Communication will become stronger through techniques that build trust and rapport.

The course helps learners develop persuasive value propositions that demonstrate measurable results, including ROI and cost savings. They will learn negotiation tactics that create win-win outcomes and explore how to respond to objections using value insights.

Learners will discover how to use customer data and feedback for deeper personalization, and how to use technology tools to enhance efficiency. The course also builds skills in identifying upsell opportunities and creating lasting relationships. Finally, learners will be prepared to lead value-based sales teams and align strategies with changing market needs.

Who is this course for?

  • Salespeople wanting to improve customer-focused strategies

  • Managers guiding teams towards value-driven selling

  • Entrepreneurs offering tailored solutions to clients

  • Account executives handling complex sales conversations

  • Customer success teams supporting long-term value delivery

Career path

  • Sales Executive – Value Based Focus

  • Business Development Representative

  • Account Manager – Customer Centric Approach

  • Sales Strategist – Value Proposition Design

  • Client Relationship Manager

  • CRM and Value Sales Analyst

Questions and answers

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Reviews

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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