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When you think about it, hundreds of travel and tourism businesses offer the same products at the same prices. So why is it that some tower over others, in terms of their performance and success? Believe it or not, the answer often comes down to the magic of marketing. The more powerful and effective your marketing campaign, the more business you attract. After which, it’s simply a case of ensuring the tourism products you offer really are up to standard. Gaining an edge in the travel industry means ensuring your target audience finds you, trusts you and continues to work with you long-term.
This exclusive tutorial has been designed for current and prospective travel & tourism workers alike. Explore a breakdown of the effective marketing strategy, along with the role and importance of market research, promotional activities and advertising. Learn how to work with printed and digital materials, how travel writers influence the industry as a whole, the primary objectives of marketing and the value of travel exhibitions and trade shows.
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
Who is this course for?
- Business managers looking to improve performance
- Confident , self motivated and passionate candidates
- Individuals looking to enhance their CVs
No prior knowledge is required to take this course.
*Note: This is an independent unit not a complete course so does not equalize to a course. This will give you 10 CPD points to add on your CV. At the end of the unit, you can claim CPD Accredited unit by paying £35 accreditation fee and postal charges (£9 for UK students, £15 for outside UK).
Questions and answers
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