The Effective Use of Social Media for Professionals
BPP Professional Education
Summary
Location & dates
BPP University, St James Building, 79 Oxford Street
MANCHESTER
Lancashire
M16FQ
United Kingdom
9-10 Portland Place
West London
London
W1B1PR
United Kingdom
Overview
Venue may change up to 14-days before the course start date. Enquire for dates.
CPD
Description
This dynamic one day course offers a concise overview of the main social media forums (including LinkedIn, Twitter, YouTube, Google + and Facebook). Delegates will be guided through the mechanics of each site, which works best based upon personal and business needs and a strategy for managing social media content. The course will assist legal and accountancy professionals wishing to generate thought leadership, target clients or be a leader in innovation. It will provide all of the basic social media tools in order for you to be able to use them in your job the very next day.
Learning Objectives
By the end of the course you will be able to:
- Identify the key channels and develop smart strategies for utilising each social media platform to enhance personal and business reputation
- Successfully develop a larger business network using social media
- Avoid the pitfalls of posting social media content
- Understand recent trends in social media
- Develop your content strategy, learn how to prepare and write compelling copy and engage with audiences
- Prepare a social media staff policy
- Integrate your social media strategy with a wider marketing strategy and share key business knowledge to win new business
- Understand how to measure the success of campaigns
Venue may change up to 14-days before the course start date. Enquire for dates.
Questions and answers
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Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.