The Craft Of Copywriting For Long Sales Pages

Skill Success


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£29 inc VAT (was £157)
Offer ends 01 November 2020
Study method
Online, self-paced
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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This course includes lifetime access so you can complete it at your own speed.

This is designed for those interested to learn the basics of copywriting and how to write a promotional page for a product, event, or any high-priced program.

Benefits of taking this course include:

  • Unlimited and lifetime access to the course
  • Learn the course at your own pace
  • Course can be accessed on any platform
  • 24/7 Customer support

Course media


Long-form copywriting is what sells anything relatively expensive or complicated, such as an event, online or live course, subscription program, tour or coaching program. A long sales page needs to explain your offering in detail and convince the reader to buy. Your words, carefully chosen, rearranged and supplemented by images, do the work of selling.

This learn-by-doing online video course not only teaches you all the basics of creating an effective long sales page, it also demonstrates how to implement those fundamentals. You get hands-on practice with two homework assignments that you first tackle on your own. Then you listen to the assignments be thoroughly discussed in the course videos. The course’s PDF learning tools also include explanations, checklists, dissections of student drafts, and detailed comments about finished sales pages that you can use as models.

When the course is finished, you'll be able to write an effective long sales page - either for yourself or a client. You'll also know how to handle this monumental writing task anytime you need to do so again in the future. You’ll want to keep the worksheets, checklists and annotated examples from the course on hand for years to come.

What You Learn

The assignments and study resources in this course give you the next best thing to a personal mentor as you go through the course. You’ll achieve a practical, not just a theoretical, understanding of points like these:

  • When to use long sales pages and why - and when you won’t need them
  • Why this marketing tool often needs to go on for much longer than you might think
  • Which essential facts must be included, along with why just the facts don’t get the job done
  • How to persuade potential buyers to trust you, using checklists so you won't forget key ways to bolster your credibility
  • Methods for finding exciting points and stories to dramatize in your presentation
  • Eight kinds of headlines that start your sales page quickly and compellingly
  • How to tease and tantalize, yet stay away from lying or deceiving readers
  • Why you have to anticipate and address readers’ fears, worries, and preconceptions
  • How to handle multiple audiences for your product or service
  • Practical rules for formatting what you’ve written for easy absorption
  • Experience-based tips on conveying value so potential buyers "get it"
  • Sample sales pages and helpful commentary for a membership program, a course, a specialized educational program and a business manual
  • Strong points and weak points of three beginner attempts to sell the same item
  • Common errors, misunderstandings and oversights to avoid, so your efforts get the best results

During the course, you practice the skills needed for long sales pages by analyzing and writing a page to sell a particular book that is helpful for families. The building-blocks approach, with detailed full-length examples, enables you to quickly assemble the pieces for any other sales page.

The The Craft Of Copywriting For Long Sales Pages will cover the following topics:

Section 1 - Introduction

  • When Do You Need A Long Sales Page And Why?
  • Byrd Society Letter – A Classic

Section 2 - About This Course

  • About This Course
  • Copywriting Glossary – PDF Handout

Section 3 - Pre-Writing Analysis

  • Pre-Writing Analysis
  • Text For Assignment 1

Section 4 - Discussion Of Assignment 1

  • Discussion Of Assignment 1

Section 5 - Sales Page Components

  • Sales Page Components
  • How To Write Scrumptious Bullet Points – Supplementary PDF Resource
  • Sales Page Components – PDF Handout

Section 6 - Some Marketing Psychology Pointers

  • Some Marketing Psychology Pointers

Section 7 - Formatting Your Sales Page

  • Formatting Your Sales Page

Section 8 - Sample Sales Pages With Commentary

  • Sample Sales Pages With Commentary
  • Sample Sales Page 1 With Commentary – PDF
  • Sample Sales Page 2 With Commentary – PDF
  • Sample Sales Page 3 With Commentary – PDF
  • Sample Sales Page 4 With Commentary – PDF

Section 9 - Discussion Of Assignment 2

  • Discussion Of Assignment 2
  • Assignment 2 – Version A
  • Assignment 2 – Version B
  • Assignment 2 – Version C

Section 10 - Resources

  • Checklist For Your Sales Page

Who is this course for?

This course is designed for those interested to learn the basics of copywriting and how to write a promotional page for a product, event, or any high-priced program.


No prior knowledge is required to take this course.

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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