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The Art of Product Management: Strategies for Effective Product Design

CPD Accredited | Interactive Learning Materials | PDF Certificate Included | Tutor Support

Cambridge Open Academy


£18 inc VAT
Study method
Online, self-paced
4 hours
Access to content
Lifetime access
No formal qualification
10 CPD hours / points
  • Certificate of Completion (PDF) - Free
  • Certificate of Completion (Hard Copy) - £9.99
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Imagine you're a product manager at a tech company. You're responsible for bringing new products to market, and you're constantly under pressure to deliver results. You need to be able to think strategically, to work cross-functionally, and to be able to adapt to change quickly.

If you're up for the challenge, then product management is the career for you. And we are with our product management course, to give you the much needed initial boost.

Learning Outcome:

Upon completion of the product management course, you will be able to -

  • Understand the core principles and concepts of product management.
  • Gain expertise in product classification, development, and pricing strategies.
  • Acquire skills to analyse product life cycles and manage product portfolios.
  • Learn effective channel management and marketing techniques for products.
  • Develop financial analysis abilities to support product management decision-making.


10 CPD hours / points
Accredited by CPD Quality Standards

Course media


In our comprehensive "Product Management" course, you'll delve into the essential modules that cover every aspect of effective product management. From understanding the fundamentals to mastering advanced strategies, each module of the product management course is designed to equip you with the skills and knowledge needed to excel in this dynamic field. Explore topics such as product classification, planning, and development, as well as pricing strategies and portfolio analysis. Gain insights into channel management, marketing, and financial analysis techniques for successful product management. With examples and case studies, this product management course provides a learning experience that will help you to become a competent product manager.

Enrol in our "Product Management" course today and unlock your potential in the exciting world of product innovation and marketing.

Who is this course for?

This product management course is perfect for -

  • Aspiring product managers seeking to enter the field and enhance their skills.
  • Marketing professionals looking to expand their knowledge in product management.
  • Entrepreneurs and business owners aiming to develop and market their own products.

Career path

  • Product Manager: £40,000 - £70,000 per year
  • Marketing Manager: £35,000 - £65,000 per year
  • Brand Manager: £30,000 - £60,000 per year
  • Product Marketing Specialist: £25,000 - £45,000 per year
  • Business Development Manager: £40,000 - £80,000 per year

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


Certificate of Completion (PDF)

Digital certificate - Included

Certificate of Completion (Hard Copy)

Hard copy certificate - £9.99

Note: Delivery of hardcopy certificate is free within the United Kingdom. However, to obtain a hardcopy certificate, international students have to pay £19.99 for the shipment to their designated address.


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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.