Telemarketing: CPD & Barclays Bank approved Cold Calling, Telesales Appointment Making

Make More Appointments with Fewer Calls, Get Past Gatekeepers and Overcome Objections

Accredited Marketing Ltd


£125 inc VAT
Or £41.67/mo. for 3 months... Read more
Study method
Online, self-paced
6 days
Access to content
365 days
No formal qualification
20 CPD hours / points
Additional info
  • Tutor is available to students

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This CPD (Continuing Professional Development) Certified and Barclays Bank Approved Online Telemarketing Training Course will show you How to Get Sales and Appointments with Key Decision Makers - Even when Cold Calling (and without sounding salesy).

Watch Your Sales, Client List and Call Conversion Ratios Sky Rocket to get Business-to-Business Clients for Life.

- Do you consistently struggle to get past gatekeepers and can’t make appointments with new prospects who are key decision-makers (or you avoid calling altogether!)?

- Do you want to be closing sales rather than spending too much time on the phone with poor call conversion rates?

- Would you like to have an ongoing pipeline of enquiries and opportunities to make future sales easier, faster and bigger?

If you’ve said yes to any of those questions read on for the solution and find out how to skyrocket your results!

How is this Telemarketing Training Course delivered?

This telemarketing training course is delivered online, 24/7 on-demand (and available for 365 days from date of purchase) through 4 easy-to-follow modules, each containing clear, concise and information-packed videos, templates and workbooks.

Online learning is a flexible and affordable way to learn new skills and enables you to learn and study at your own pace through our online training academy - the Client Creation Academy.

Each module has a series of bite-sized videos and comes with an accompanying workbook which includes completed ‘Done For You’ examples, blank templates (so you can literally fill in the gaps), an overview of the narration for each video and a checklist at the end of each module to keep you on track and organised so that you don’t miss out any steps or actions.

At the end of the training, you will have a complete telemarketing plan that you can use for your current and future campaigns together with a CPD certified certificate.

You will also have the benefit of 1-2-1 tutor support, help and advice throughout the training course via email.

Full tutor support from Charlotte Greenman who is the Managing Director of Accredited Marketing Ltd and CPD Certified Trainer, Speaker and Presenter with over 27 years experience, knowledge and hindsight in Lead Generation, Telemarketing (specifically appointment making and cold calling for clients), Sales and Marketing.


"In my previous role as a Sales Consultant in a company, it was difficult to sell via telephone due to lack of telesales skills. As a Business Consultant in the Professional Coaching and Training industry, I arrange meetings every day and after the successful completion of this Telemarketing course, it’s now very easy for me to get past the gatekeeper and connect with decision-makers. I highly recommend this course and trust me it will add value to your existing sales skills." Impetus, Dubai, UAE

Why is this course different from other telemarketing and cold calling training courses?

The ultimate goal for any business is to create loyal clients for life that provide repeat business and willingly give referrals; so why not use this as the goal of every call?

We all know and believe in the mantra that people do business with people they know, like and trust. That mantra should start from the very first phone conversation, not when you turn up for the first appointment.

Existing sales and telemarketing training courses do not focus on getting clients for life. They are more about getting you in front of the decision-maker or buyer no matter what. It’s no longer acceptable, profitable or ethical to just make appointments or to use techniques and tactics just so that you get any sale for the sake of money and hitting targets.

You need to create a genuine relationship, help the prospect solve their problems, help them buy from you and build a trust so that they become a loyal client for life. For your business, this is more profitable and a much better experience for both the telemarketers and prospects. Prospects want to see and buy from you and your conversion rates will be much higher.

This step by step training course will show you exactly how to do all of this.

It is successfully being used by national and international clients including:

Impetus, Dubai, UAE

European Metal Recycling Group

Denco (Bijur Delimon)



IDHammer Systems

Broadnet Solutions

Module IT



20 CPD hours / points
Accredited by The CPD Certification Service

Course media


This CPD certified telemarketing training course is for you if you want to:

- Learn how to write, plan, structure and implement a successful and profitable telemarketing campaign

- Discover how to clarify your target market, call outcomes and goals

- Know how to get past more gatekeepers so you can convert more decision-makers

- Learn how to structure a script and a phone call to both gatekeepers and decision-makers

- Know how to handle and overcome all objections

- Conquer and overcome your fear of the telephone once and for all

- Know how to gain and increase your confidence on the phone

- Know when and how to keep in touch effectively

- Successfully implement both your ‘Prospect to Client’ campaign and ‘Client for Life’ programme

Module 1 – Planning Your Perfect Telemarketing Campaign

- Learn how to write, plan, structure and implement a successful and profitable telemarketing campaign – creating a sound strategy is vital for your campaigns

- Find out whether you need to use a telemarketing or telesales approach to get the most from your prospects and telemarketing activities – getting it wrong drastically reduces your results!

- Discover how to clarify your call outcomes and goals to focus and pinpoint your call objectives and messages to prospects and existing clients – knowing what to say to your different contact groups is essential

- Learn where and how to safely obtain data and make the best use of your own database of contacts – it’s not always about obtaining more contacts, you can use your goldmine of existing and old contacts

- Get examples and structures of how to follow up effectively – not everyone is ready to buy immediately so learn how to make the most of every opportunity

Module 2 – How to Write Winning Scripts, Handle Objections & Successfully Book Appointments

- Know how to get past more gatekeepers so you speak to more decision-makers – get a step by step process to writing your winning script

- Learn how to structure a script and a phone call to both the gatekeeper and the decision-maker – make sure you know how to successfully approach and talk to them

- Know how to handle and overcome all objections – effectively handle and overcome all objections and resistance from both gatekeepers and decision-makers

- Write your winning script to achieve your desired outcome – easily book appointments, cleanse data and control the conversation

- Close the call effectively to continue the communication – don’t just end the call and move on, learn how to effectively close the call, confirm the next steps and get the most from the communication

Module 3 – How to Overcome Your Telemarketing Fear Factor

- Conquer your fear of the telephone – discover where the fear has stemmed from and learn how to overcome it

- Know how to gain and increase your confidence on the phone – step by step actions to increase your confidence to reduce and eliminate your fear and improve your results

- Understand how to control your emotions from rejections – use specific techniques to overcome and control your emotions from rejections

- Understand how to motivate yourself and others – why should your prospects and clients get excited about your products and services if you can’t?

- Know how to stay motivated – learn how to stay motivated and use it to your advance

Module 4 – How to Create a Client for Life Programme

- Learn exactly why you need to keep in touch and essential steps to creating Clients for Life

- Know when the best time is to keep in touch – have a proven, planned and timely approach to effectively keep in touch

- Write your tailored ‘Prospect to Client’ campaign – use this specific step by step process to write and create your tailored ‘Prospect to Client’ campaign

- Create your tailored ‘Client for Life’ programme – use this specific step by step process to write and create your tailored ‘Client for Life’ programme

- Successfully implement both your ‘Prospect to Client’ campaign and ‘Client for Life’ programme – start benefiting and watch your prospects turn into Clients for Life

Will it work for my industry and company?

This online training course will work for any industry and for any size of business.

Whether you are a one-man/woman band, a multi-national or global company, the principles, questions, formulas, exercises and examples will all be relevant.

The way the course has been designed allows you to adapt the choices and decisions in relation to the resources and skills available to you. You only need to choose from the suggested options those you can carry out. The common thread throughout the course is the IT industry.

All examples have been kept to the IT industry so that you can see the correlation and association between examples, letters, emails, scripts etc. Everything is easier to piece together by keeping the industry the same throughout.

This doesn’t mean that it won’t work for any other industry, it just means you can see the logical steps and patterns you need to make and adapt it to your industry. This training course has been completed by many people in many different industries including coaching, IT, consultancy, HR, online directories, print, finance, telecoms, event planning, video, advertising, sales, marketing and many more.

So the answer is yes, it will work in your industry. If you want to check first, please contact Charlotte Greenman.

Who is this course for?

Who is this telemarketing training course for?

This course has been created for anyone who uses the telephone for the following activities and it is an essential course for these job roles:

- Telemarketing

- Lead generation

- Appointment making

- Cold calling

- Sales

- Marketing

- Client acquisition

- Keeping in touch

- Nurturing prospects and clients

- Business Owner

- Entrepreneur

- Business Development Manager

- Telemarketer

- Telesales

- Account Manager

- Sales Person

- Lead Generator

- or you have a similar role


What previous experience do I need?

We cover the basics to ensure you are starting out on the right foot with this new method and approach to telemarketing and cold calling, so you can be a complete beginner or have previous experience. Remember that this course is going to teach you the new (and right) way to generate clients so everyone will essentially be a beginner on this course.

I show you How to Make More Appointments with Fewer Calls and Without Sounding Salesy.

You can start from scratch or you can easily combine your existing experience and knowledge with this course and still greatly benefit.

Career path

Progression within the Telemarketing Team and especially to Account Managers and Business Development Managers. If you are a Business Owner, you would increase your client base quickly and easily as well as making your telemarketing activities more successful and profitable.

Questions and answers

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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