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Technical Product Manager

Accredited by IAO | Advanced Audiovisual Lessons | Tutor Support included | Special Price

One Education


Save 97%
£12 inc VAT (was £425)
Offer ends 30 May 2022
Study method
Online, self-paced
6 hours
Access to content
12 months
No formal qualification
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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In this challenging period, being skilled as a site manager is one of the easiest ways to make a great career. Therefore, with profound knowledge and practising facilities, we have made this Technical Product Manager course.

With the latest and upgraded materials suggested by the experts, this course will give you a proper view of site management. Along with this, you will get 24/7 tutor support from our experts. This will help you to gain the skills of a site manager in a furnished way.

Another thing about the Technical Product Manager course is, you can learn from this Technical Product Manager course according to your own time schedule. Therefore, with the schedule flexibility and 24/7 tutor support, this Technical Product Manager course is the perfect one for you to achieve the advanced skills to build a great career.

Benefits you will get from our Technical Product Manager course:

  • Eligibility for IAO-accredited certificates on successful completion of each of the courses in this Technical Product Manager course
  • Learning materials of our Technical Product Manager course contains engaging voiceover and visual elements for your comfort
  • Freedom to study at your own pace
  • 24/7 access to the Technical Product Manager course materials for 12 months
  • Full Tutor support on weekdays (Monday – Friday)

Course media


From the Technical Product Manager course, we guarantee that you will gain relevant skills and acquire tremendous knowledge on the subject. The certificate you’ll achieve after completing the Technical Product Manager will help you land the job you want in a related field.

Enjoy a pleasant and professional 100% online learning experience and enrol in our Technical Product Manager course today and take control of your career!

The curriculum of the Technical Product Manager:

Module 01: Introduction to Product Management

  • What is Product Management
  • Understanding the Need for Product Management
  • The Role of Product Management
  • Responsibilities of Product Manager
  • Summary

Module 02: Product Classification

  • Types of Products
  • Consumer Products
    • Convenience Products
    • Shopping Products
    • Speciality Products
    • Unsought Products
  • Industrial Products
    • Capital Goods
    • Raw Materials
    • Parts
    • Major Equipment
    • Accessory Equipment
    • Operating Supplies
    • Services
  • Summary

Module 03: Developing the Product Plan

  • Clarify Your Scope
  • Environmental Scan
  • Goals and Objectives
  • Strategies and Tactics
  • Implementation
  • Tracking
  • Planning Framework at a Glance
  • Summary

Module 04: New Product Development

  • New Product Objectives
  • Idea Generation
  • Forecasting and Concept Screening
  • Concept Refinement and Specification of Requirements
  • Prototype Testing
  • Summary

Module 05: Levels of a Product and Product Life Cycle

  • Product Levels
  • Product Life Cycle
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Summary

Module 06: Product Pricing Strategy

  • Pricing Goals and Objectives
  • New Product Pricing
  • Pricing Product Line Extensions
  • Price Decision Factors
  • Price Erosion in the Industry
  • Initiating Price Changes
  • Summary

Module 07: Product and Brand Portfolio Analysis

  • Product Line Planning
  • Brand Equity Management
  • Brand Equity and Positioning
  • Brand Building
  • Summary

Module 08: Channels Management

  • What Is Channel Management
  • Channel Selection
    • Direct versus Indirect Channels
  • Indirect Channels
    • Representatives
    • Wholesalers
    • Retailers
    • Channel Members as Value-Added Intermediaries
  • Hybrid Channels
  • Summary

Module 09: Basics of Marketing for Products

  • Marketing Mix
  • The Four Core Ps
    • Product
    • Price
    • Place
    • Promotion
  • The Three Additional Ps
    • People
    • Process
    • Physical Evidence
  • Summary

Module 10: Financial Analysis for Product Management

  • Product Costs
  • Return on Investment (ROI)
  • Cash Flows
  • Sales Analysis
  • Profitability Analysis
  • Summary

Module 11: Stakeholder Theories

  • Aspects of Stakeholder Theory
    • The Principles of Stakeholder Management
    • Engaging with Stakeholders
  • Theories of Stakeholder Management
    • Descriptive Stakeholder Theory
    • Normative Stakeholder Theory
    • Instrumental Stakeholder Theory

Module 12: Stakeholder Mapping

  • Stakeholder Analysis and Mapping
  • The Benefits of Stakeholder Analysis and Mapping
  • Steps of Stakeholder Mapping
    • Identify
    • Analyse
    • Prioritise
    • Engage

Module 13: Building Strong Business Relationships With Stakeholders

  • Setting Expectations with Key Stakeholders
  • The Role of Trust
  • Building Trust in Stakeholder Relationships
  • Five Principles of Building Strong Business Relationships

Module 14: Stakeholder Engagement

  • The Benefits of Engaging with Stakeholders
  • Core Values for the Practice of Stakeholder Participation
  • Basic Characteristics of Engagement
  • The Stakeholder Engagement Process

Module 15: Stakeholder Engagement Through Effective Communication

  • Effective Communication with Stakeholders
  • Influencing Factors of Stakeholder Communication
  • Creating Communications Strategy and Communications Plan
  • Targeted Communication Methods by Stakeholder Quadrant

Module 16: Monitoring and Evaluating the Engagement

  • Monitoring in Stakeholder Management
  • Considerations for Monitoring
  • Approaches to Engagement
  • Levels of Engagement

Module 17: Communication Skills

  • Effective Listening Skills
  • Verbal Communication
  • Written Communication
  • Oral Communication
  • Non-Verbal Communication
  • Communication Strategies
  • Summary
  • Assessment

Course Design

The Technical Product Manager course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace.

You are taught through a combination of

  • Video lessons
  • Text-based study materials
  • Mock exams
  • Multiple-choice assessment

Method Of Assessment

To assess your learning, you have to participate in an automated multiple-choice question exam. You have to score at least 60% to pass the exam. After passing the exam, you will be able to apply for a certificate. However, if you fail, you can always retake the exam for £3.99.

In addition, to enhance the depth of your knowledge regarding the course and further assess your learning, you are advised to complete the assignment questions provided at the end of the course, which you can complete anytime you wish. After submitting the assignment, our expert tutor will assess your assignment and will give you feedback on your performance.

Certificate Of Achievement

IAO Accredited Certification from One Education

Once you have finished the Technical Product Manager Course, you will be eligible to apply for IAO-accredited certificates for each of the courses inside this bundle as proof of your new skills and your continued professional development. Certification is available in both PDF & hardcopy format, which can be received by paying —

  • PDF Certificate: £9
  • Hard Copy Certificate (within the UK): £15
  • Hard Copy Certificate (international): £15 + £10 (postal charge) = £25

Who is this course for?

The Technical Product Manager course is ideal for highly motivated individuals who want to enhance their professional skills and train for the job they want! This Technical Product Manager course also suits people aspiring for some in-depth knowledge on this topic and keep up to date with the latest information.

Study the Technical Product Manager course today and increase your professional skillset from the comfort of your home!


There are no formal entry requirements for the Technical Product Manager course, with enrollment open to anyone! Anyone and everyone with a knack for learning can enrol on this course without any hesitation.

Learn online from any internet device, including your computer, tablet or smartphone. Study when it suits you and complete the Technical Product Manager course at your own pace.

All students must have a passion for learning and literacy and be over the age of 16.

Career path

Studying the Technical Product Manager course is designed to help you get the job of your dreams, or even that promotion you’ve always wanted. Learn the essential skills and knowledge you need to exceed in your professional life with the help & guidance from our Technical Product Manager course.

Questions and answers

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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.