Sales Management Essentials
Classroom based course with study materials, lecturer support and CPD Hours included
London Training For Excellence
Summary
- Tutor is available to students
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Overview
Description
Module 1 - Introduction to Sales Management
- The basics of Sales
- Sales Concepts
- The role of the Sales Manager
Module 2 - Sales Planning
- Understanding Sales Forecasts
- Developing Forecasts
- Setting Targets and selecting sales performance KPIs
Module 3 - The Foundation for Effective Sales Teams
- Building Trust in Sales Teams
- Roles and Relationships within the Team
Module 4 - Maximising Sales Performance
- Training
- Coaching
- Motivating your team
- Monitoring and assessing individual and team performance
- Sales Meetings
Module 5 – Account Management
- The benefits of effective account management
- The role of account management in decision making
- The Account Management plan
Module 7 - Review and Evaluate Sales Performance
- Assessing the market situation – competitors, customer preferences, positioning, trends
- Dealing with financial information – sales revenue, profit margins, cost of sales
- The sales report
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