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Successful Press Releases

GoSkills

Summary

Price
£199 inc VAT
Or £66.33/mo. for 3 months...
Study method
Online
Duration
12 months · Self-paced
Qualification
No formal qualification
CPD
16 CPD hours / points
CPD What's this?
Certificates
  • Certificate of completion - Free
8 students purchased this course

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Overview

If you want to grow your business and get your products, services or accomplishments noticed, you need to know the right way to get the media’s attention. Press releases are a key marketing and public relations tool to build brand recognition, boost sales and gain credibility in your industry.

Certificates

Certificate of completion

Digital certificate - Included

CPD

16 CPD hours / points
Accredited by The CPD Certification Service

Description

If you want to grow your business and get your products, services or accomplishments noticed, you need to know the right way to get the media’s attention. Press releases are a key marketing and public relations tool to build brand recognition, boost sales and gain credibility in your industry.

Highlights:

  • 32 practical tutorials.
  • How to write an effective press release.
  • Press release template and samples.
  • Industry pro tips for content and format.
  • How to target the right audience.
  • Using press releases as a marketing tool.
  • How to contact and build relationships with journalists.
  • Increasing brand visibility through press releases.
  • Using social media for promotion.
  • Crisis management communications.

Who is this course for?

Whether you are a business owner, work in PR or marketing, or volunteer at a non-profit, this online course can help you write a successful press release, build solid relationships with journalists, and get published by prominent media outlets.

Requirements

No prior knowledge of press releases is required.

Career path

Management, Human Resources, Marketing

Questions and answers

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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