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Successful Press Releases


GoSkills

Summary

Price
Save 85%
£29 inc VAT (was £199)
Offer ends 30 November 2019
Study method
Online, self-paced
Duration
12 Months
Qualification
16 CPD points / hours

6 students purchased this course

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Overview

If you want to grow your business and get your products, services or accomplishments noticed, you need to know the right way to get the media’s attention. Press releases are a key marketing and public relations tool to build brand recognition, boost sales and gain credibility in your industry.

Description

If you want to grow your business and get your products, services or accomplishments noticed, you need to know the right way to get the media’s attention. Press releases are a key marketing and public relations tool to build brand recognition, boost sales and gain credibility in your industry.

Highlights:

  • 32 practical tutorials.
  • How to write an effective press release.
  • Press release template and samples.
  • Industry pro tips for content and format.
  • How to target the right audience.
  • Using press releases as a marketing tool.
  • How to contact and build relationships with journalists.
  • Increasing brand visibility through press releases.
  • Using social media for promotion.
  • Crisis management communications.

Who is this course for?

Whether you are a business owner, work in PR or marketing, or volunteer at a non-profit, this online course can help you write a successful press release, build solid relationships with journalists, and get published by prominent media outlets.

Requirements

No prior knowledge of press releases is required.

Career path

Management, Human Resources, Marketing

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