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Strategy Development: Developing business strategy

A CPD accredited practical workshop designed to help you set your business strategy systematically

BHS Solutions Ltd


£500 inc VAT
Or £55.56/mo. for 9 months...
Study method
Online with live classes
24 hours, Part-time
No formal qualification
25 CPD hours / points
Additional info
  • Tutor is available to students

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Are you looking to create the perfect business strategy to put you higher than your competitors?

Are you tired of not hitting your strategic objectives?

Are you wanting to learn how to set your business strategy and develop your strategic and leadership skills?

If your answers to above questions are 'yes', this course definitely helps you a lot.

What you will learn:

  • To build your own ‘blue ocean strategy’ to avoid fierce competition & price wars.
  • To understand strategy process, strategy planning, and strategy mapping.
  • To BECOME A LEADER and appropriately position your company in the marketplace.
  • To develop an innovative business strategy and make the competition irrelevant.

How you will benefit from this workshop:

  • As a business manager or as a leader, you will gain key insights into the strategy articulation process for developing business strategy and corporation strategy.
  • We help you develop your business and leadership skills with some practice and become a leader.
  • You will learn how to use the Balanced scorecard to map your strategy and become a manager with strategical skills.
  • You will learn how effective your current differentiation is and how to improve that in order to create more effective business development and sales management.


25 CPD hours / points
Accredited by CPD Group

Course media



Workshop Description:

1st session:

  • The concepts of strategy
  • Strategy tools and their applications
  • Introduction of 1st strategic tool: "Benefit ladder"
  • Introduction of 2nd strategic tool: "Competitive Profile Matrix (CPM)"

2nd session:

  • Introduction of 3rd strategic tool: "strategy canvas"
  • Elements of a strategy (How to resolve organisational challenges)
  • “strategy” versus business as usual
  • Techniques if you want to act strategically as a leader.
  • Techniques if you want to act operationally as a manager.
  • Leadership Test
  • Introduction of 4th strategic tool: "Causal model of strategy"

3rd session:

  • Introduction of 5th strategic tool: "The Balanced Scorecard"

4th session:

  • Introduction of 6th strategic tool: "Value proposition canvas"
  • creating blue ocean strategy through gain-creators/pain-relievers

5th session:

  • Introduction of 7th strategic tool: "Business model canvas"
  • How to build resilience through business model canvas
  • Are “Redundancies” the only solution in time of crises?

6th session:

  • Three ‘Generic business-level strategies’ for creating competitive advantage.

7th session:

  • Three categories of Generic strategies and their sub-strategies

8th session:

  • Strategy Articulation process


Electronic copies of slides in the form of PDF workbook. A certificate will be provided at the end of the course.


Online: Eight Online sessions, each session will be 2.5 hours with a 15-minute break. The dates and times will be agreed with the students once they have purchased the course.

On-Site option for companies: 3 or 4 day course depending on client's requirements


Online: Zoom platform

On-site for companies: Client’s offices in the UK.

About the workshop?

The workshop is planned in three levels from introducing the concept to advanced issues. The workshop instructor will be Kambiz Bidad, former business manager of Lloyds Register. He has planned and run more than 50 workshops on strategy articulation areas.

This could be either on-site or online. if customer prefers on-site, he/she needs to pay the travel cost (flight) and accommodation (hotel) for the workshop facilitator (workshop leader).

Who is this course for?

  1. Individuals who are actively seeking to strengthen their leadership skills,
  2. Those who want to promote the profit margin or the revenue of their businesses through frameworks of ‘Blue ocean strategies’,
  3. Strategists or executives who want to both compete within a dynamic platform and create strong profitable growth for their organisations.


You should be familiar with the concept of strategy.

Questions and answers

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What does study method mean?

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.