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Strategic Selling Skills Professional Training Course
Reed Business School

Strategic Selling Skills Professional Training Course

Summary

Price
Enquire to get more info on pricing
Study method
Onsite
Duration
1 day · Part-time or full-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students

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Overview

This course is designed to equip sales professionals with the strategic skills and knowledge needed to navigate complex sales environments successfully. Participants will explore effective strategies for building long-term relationships, understanding client needs, and closing deals strategically.

Description

Topics Covered in the Course:

  1. Introduction to Strategic Selling:

    • Defining strategic selling and its importance in modern sales.
    • Recognizing the role of strategic thinking in the sales process.

  2. Understanding the Sales Landscape:

    • Analyzing the current sales environment and market trends.
    • Identifying opportunities and challenges in the industry.

  3. Customer Relationship Management:

    • Building and maintaining strong, long-term relationships with clients.
    • Strategies for client retention and loyalty.

  4. Strategic Prospecting:

    • Identifying and targeting high-value prospects.
    • Effective prospecting techniques for strategic selling.

  5. Needs Assessment and Consultative Selling:

    • Understanding client needs through effective needs assessment.
    • Implementing consultative selling approaches for strategic alignment.

  6. Value Proposition Development:

    • Creating compelling value propositions tailored to client needs.
    • Communicating unique selling points effectively.

  7. Competitive Analysis:

    • Analyzing and understanding the competitive landscape.
    • Developing strategies to differentiate from competitors.

  8. Strategic Sales Planning:

    • Developing a strategic sales plan aligned with organizational goals.
    • Setting realistic and achievable sales targets.

  9. Negotiation and Persuasion Strategies:

    • Effective negotiation techniques for win-win outcomes.
    • Building persuasive communication skills.

  10. Closing Techniques:

    • Strategic approaches to closing deals and securing commitments.
    • Overcoming objections and addressing client concerns.

Who is this course for?

This course is suitable for groups of 4 or more sales professionals who want to enhance their strategic selling skills. It is designed for sales representatives, account managers, and sales leaders seeking to excel in complex sales environments.

By the end of this course, participants will have gained strategic selling skills to navigate complex sales scenarios, build strong client relationships, and achieve success in their sales efforts. They will have a personalized action plan to apply strategic selling techniques in their specific sales roles.

Requirements

This course is suitable for groups of 4 or more.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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