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Strategic Marketing: Pricing, Consumer Behaviour and Game Theory cover image

Strategic Marketing: Pricing, Consumer Behaviour and Game Theory
Training Express Ltd

CPD approved | Certificate from Reed | Free Pdf & Hard Copy Certificate Included | Lifetime Access | 10 CPD Points

Summary

Price
£19 inc VAT
Study method
Online, On Demand 
Duration
1.2 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Digital certificate - Free
  • Hard copy certificate - Free
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students
28 students purchased this course

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Overview

✩ Trusted by Over 10K Business Partners & 1 Million Students Around the World! ✩

[Updated 2025]

Ready to level up your skills in Marketing and Consumer Buying Behaviour? With businesses investing more in data-driven decision-making, understanding strategic Marketing and Consumer Buying Behaviour has never been more valuable. Marketing experts in the UK earn between £32,000 and £55,000 annually, and the demand continues to grow.

Introducing our “Strategic Marketing: Pricing, Consumer Behaviour and Game Theory – CPD Accredited” course—your opportunity to master the art and science of Marketing and Consumer Buying Behaviour. This course is designed for anyone ready to lead in a world where Marketing drives results and understanding Consumer Buying Behaviour gives a clear edge.

Here’s what you’ll gain from this course:

  • Master the Basics: Explore the foundations of Pricing Strategy in Marketing and how it influences Consumer Buying Behaviour.

  • Go Deeper: Learn advanced Pricing techniques to boost Marketing impact and understand the psychology behind Consumer Buying Behaviour.

  • Think Strategically: Dive into Game Theory and explore how it relates to Marketing planning and Consumer Buying Behaviour decisions.

With a strong focus on Marketing strategy, data, and Consumer Buying Behaviour insights, this course prepares you to make confident choices that connect with your audience and grow brand value.

Don't miss out—build your future in the world of Marketing and become confident in decoding Consumer Buying Behaviour. Enrol today and make your mark in the fast-evolving Marketing landscape.

Act now and transform your understanding of Marketing and Consumer Buying Behaviour!

Learning Outcomes:

  • Understand the fundamentals of pricing models and techniques.
  • Explore advanced pricing tactics for diverse market scenarios.
  • Analyse cost structures and market demand effectively.
  • Study consumer psychology and behavioural decision-making theories.
  • Apply game theory to strategic marketing and pricing choices.
  • Identify future pricing trends and advanced strategic frameworks.

Key Features

  • Accredited by CPD
  • Instant e-certificate
  • FREE PDF + Hardcopy certificate
  • Easy payment method
  • Fully online, interactive course with audio voiceover
  • Self-paced learning and laptop, tablet, smartphone-friendly
  • Learn Anytime, Anywhere
  • 24/7 Learning Assistance
  • Best Value Price
  • Discounts on bulk purchases

Enrol now in this course to excel!

Certificates

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

1
section
7
lectures
1h 15m
total

    • 1: Module 01: Foundations of Pricing Strategy 15:27
    • 2: Module 02: Advanced Pricing Strategies and Tactic 14:29
    • 3: Module 03: Market Analysis and Costing Techniques 14:12
    • 4: Module 04: Consumer Behaviour, Psychology, and Game Theory 14:20
    • 5: Module 05: Advanced Applications and Future Trends 14:32
    • 6: Leave a Review 01:00
    • 7: CPD Certificate 01:00

Description

Course Curriculum:

  • Module 01: Foundations of Pricing Strategy
  • Module 02: Advanced Pricing Strategies and Tactic
  • Module 03: Market Analysis and Costing Techniques
  • Module 04: Consumer Behaviour, Psychology, and Game Theory
  • Module 05: Advanced Applications and Future Trends

Accreditation

All of our courses are fully accredited, including this Strategic Marketing & Consumer Buying Behaviour Course, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in Strategic Marketing & Consumer Buying Behaviour.

Certification

Once you’ve successfully completed your course, you will immediately be sent a FREE digital & Printed certificate (only printed certificate delivery fee applicable). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Who is this course for?

This Strategic Marketing & Consumer Buying Behaviour Course can be taken by anyone who wants to understand more about the topic. With the aid of this course, you will be able to grasp the fundamental knowledge and ideas. Additionally, this Strategic Marketing & Consumer Buying Behaviour Course is ideal for:

  • Individuals aiming to improve pricing and marketing decisions.
  • Business students or graduates interested in strategic pricing.
  • Marketers looking to understand consumer psychology and game theory.
  • Analysts or planners working with pricing and market analysis.
  • Entrepreneurs wanting better insight into cost and consumer strategy.

Requirements

Learners do not require any prior qualifications to enrol on this Strategic Marketing & Consumer Buying Behaviour Course. You just need to have an interest in Strategic Marketing & Consumer Buying Behaviour Course.

Career path

After completing this Strategic Marketing & Consumer Buying Behaviour Course you will have a variety of careers to choose from. The following job sectors of Marketing Course are:

  • Marketing Analyst – £26K to 42K/year.
  • Pricing Manager – £35K to 60K/year.
  • Consumer Behaviour Analyst – £28K to 45K/year.
  • Market Research Executive – £24K to 38K/year.
  • Strategic Marketing Consultant – £40K to 70K/year.

Questions and answers

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Reviews

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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