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Strategic Marketing Planning Training Course

Strategic Marketing Planning Training Course

Reed Business School

Summary

Price
Enquire to get more info on pricing
Study method
Onsite
Duration
1 day · Part-time or full-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students

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Overview

This course is designed to provide marketing professionals with the knowledge and skills needed to develop effective and comprehensive strategic marketing plans. Participants will explore key concepts in strategic marketing, market analysis, and planning to drive successful marketing initiatives.

Description

Topics Covered in the Course:

  1. Introduction to Strategic Marketing:

    • Defining strategic marketing and its role in organizational success.
    • Understanding the impact of strategic marketing on business objectives.

  2. Market Analysis and Research:

    • Conducting thorough market analysis and research.
    • Utilizing market insights to inform strategic decisions.

  3. SWOT Analysis:

    • Conducting a comprehensive SWOT analysis for strategic planning.
    • Identifying strengths, weaknesses, opportunities, and threats.

  4. Setting Marketing Objectives:

    • Establishing clear and measurable marketing objectives.
    • Aligning marketing goals with overall business goals.

  5. Target Market Identification:

    • Identifying and segmenting target markets.
    • Developing buyer personas for effective targeting.

  6. Competitive Analysis:

    • Analyzing competitors and assessing market positioning.
    • Developing strategies to gain a competitive edge.

  7. Brand Development and Positioning:

    • Building and strengthening brand identity.
    • Strategic positioning to differentiate from competitors.

  8. Product and Service Strategy:

    • Developing and aligning product/service strategies with market demand.
    • Introducing new products or services strategically.

  9. Integrated Marketing Communications (IMC):

    • Developing a cohesive IMC strategy.
    • Utilizing various communication channels for effective messaging.

  10. Digital Marketing Strategies:

    • Incorporating digital marketing into the overall strategy.
    • Leveraging online platforms for brand visibility and engagement.

  11. Customer Relationship Management (CRM):

    • Implementing CRM strategies for customer retention and loyalty.
    • Building long-term relationships with customers.

Who is this course for?

This course is suitable for groups of 4 or more marketing professionals who want to enhance their strategic marketing planning skills. It is designed for marketing managers, coordinators, and executives seeking to develop and implement effective marketing plans.

By the end of this course, participants will have gained the knowledge and skills needed to create and execute strategic marketing plans, driving successful marketing campaigns and contributing to overall organizational success. They will have a personalized action plan to apply strategic marketing planning techniques in their specific roles.

Requirements

This course is suitable for groups of 4 or more.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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