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Strategic Marketing for Business Planning
Course Line On Demand

100% Online | 2026 Updated | Cheapest Fees | No Hidden Fees | Free PDF Certificate | 24/7 Support

Summary

Price
£19.99 inc VAT
Study method
Online, On Demand 
Duration
2.4 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Assessment details
  • Final Exam (included in price)
Additional info
  • Tutor is available to students

Add to basket or enquire

Overview

The Strategic Marketing for Business Planning course is designed to provide learners with a structured understanding of strategic marketing concepts and how they are applied within business planning contexts. This course focuses on conceptual awareness and strategic understanding rather than consultancy services, execution authority, or guaranteed commercial results.

Learners explore how organisations analyse markets, assess competition, define strategic direction, and plan marketing activity to support business objectives. The course introduces core strategic marketing frameworks and planning concepts used to guide long-term decision-making.

Key themes include marketing strategy development, market and customer analysis, competitive positioning, growth strategies, and international marketing considerations. The course supports informed understanding of how marketing strategy aligns with wider business planning and organisational goals.

Rather than training learners to deliver marketing plans professionally or act as consultants, this course builds foundational knowledge, analytical awareness, and strategic insight applicable across business and professional environments.

Certificates

Assessment details

Final Exam

Included in course price

Curriculum

13
sections
13
lectures
2h 21m
total

Description

This Strategic Marketing for Business Planning course consists of 11 structured modules, followed by an assessment, each designed to develop awareness of strategic marketing principles and planning processes.

The course begins with marketing strategy, introducing the role of strategy in guiding marketing decisions. Product portfolio and marketing capabilities explore how organisations manage products and assess internal strengths from a strategic perspective.

Industry and competition examine how competitive forces and industry structures influence marketing decisions. The marketing environment explores external factors such as economic, social, technological, and regulatory influences.

Customer and market analysis introduce methods for understanding customer needs and market dynamics at a conceptual level. Sustainable competitive advantage explores how organisations seek long-term differentiation and value creation.

Growth strategies examine common approaches organisations use to expand markets, products, or operations. Segmentation, targeting, and positioning explore how organisations define and serve specific market segments.

Marketing mix strategy examines how product, price, place, and promotion are aligned strategically. International marketing explores considerations when operating across borders and diverse markets.

Marketing planning and implementing a marketing strategy explore how strategic plans are structured, communicated, and reviewed within organisations.

The course concludes with an assessment to consolidate understanding of strategic marketing and business planning awareness.

Certification

After successful completion of the Strategic Marketing for Business Planning course, learners receive a free digital certificate from Reed confirming course completion. A provider-issued certificate is also available following verification, with optional premium certificates and academic transcripts available separately.

Who is this course for?

This course is suitable for individuals seeking awareness of strategic marketing concepts within business planning contexts. It is ideal for students, business owners, managers, marketing assistants, administrators, entrepreneurs, or professionals looking to strengthen strategic marketing understanding.

Requirements

No formal qualifications or prior marketing experience are required to enrol on this course. Learners should have a basic to good standard of English, access to the internet, and a computer, tablet, or smartphone. Completion of the assessment is required to successfully finish the course.

Career path

This course supports strategic awareness and professional understanding rather than direct career qualification. It may complement roles in marketing, business development, management, or further academic study. It does not qualify learners to act as marketing consultants or guarantee business or marketing outcomes.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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