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Strategic Marketing and Marketing Analysis Level 4 Diploma - Accredited

Accredited by The CPD Qualifications Group


UK Home College

Summary

Price
£975 inc VAT
Or £81.25/mo. for 12 months...
Study method
Online
Duration
40 hours · Self-paced
Qualification
No formal qualification
CPD
40 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

Overview

To be successful today, marketing professionals must adapt their skills to rapidly changing technology and new methods to capture data; data that is useful to marketers as they make decisions and evaluate the effectiveness of marketing initiatives.

Understanding strategic marketing and marketing analysis allow marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers.

Strategic marketing analyst gathers data from across all marketing channels and consolidates it into a common marketing view.

In this program students will study strategic marketing concepts, data gathering, strategic analysis and presentation of marketing data. Students will also learn how to understand and respond to customers, competitors and refine the marketing mix of businesses.

Graduates will be equipped to compete in a rapidly evolving landscape where new job and entrepreneurship opportunities present themselves daily.

The course fee covers registration, learning materials (PDF/eBooks) and assessment. Certification is subject to a single payment of £15 for soft-copy and £20 for printed version payable to the UK Home College.

CPD

40 CPD hours / points
Accredited by The CPD Qualifications Group

Description

The Level 4 Strategic Marketing and Marketing Analysis Diploma is an online professional development program that will provide you with the skills and knowledge required to analyse the operating environment and use results to develop, implement and review a marketing strategy.

In this online course you will review and analyse current and past marketing strategies and consult with stakeholders on the future marketing direction of the organisation.

You will research current marketing trends, conduct competitor analyses and identify and analyse market opportunities and risk factors. Using a range of marketing analysis tools, techniques, strategies and tactics, you will learn how to develop a successful strategic marketing plan to meet business objectives.

Program Structure:

1. Identify and evaluate marketing opportunities:

  • Marketing opportunities
  • Business needs
  • Business to business marketing
  • Potential new markets
  • Innovative approaches
  • Potential marketing opportunities
  • Knock-out factors
  • Ethical principles
  • Rank marketing opportunities
  • Financial viability
  • External factors
  • Return on investment
  • Changes to current operations
  • Resource requirements
  • Re-tooling
  • New marketing opportunities

2. Develop a marketing strategy:

  • Internal business environmental analysis
  • Marketing strategies
  • Current direction and objectives
  • Improving business performance
  • Launching or relaunching a product
  • Improving market share
  • Increasing awareness of a product
  • Stages of the marketing cycle
  • Supply chain management and logistics
  • Sales data and sales reports
  • Underperforming products and services
  • Product portfolio analysis
  • Buying pattern analysis
  • Analysing the market
  • Factor and cluster analysis
  • Current and future marketing direction
  • Micro-environmental factors
  • Customers, suppliers and competitors
  • Marketing intermediaries
  • Customer analysis
  • Developing networking capabilities
  • Analysing the external environment
  • Research current market trends
  • Macro-environmental factors
  • Demographic trends
  • Labour force market
  • Government activities and industrial trends
  • Economic trends
  • Social and cultural factors
  • Changes in technology
  • Market growth and decline
  • Forecasting trends
  • Identifying new markets
  • Risk management
  • Competitor analysis
  • Legislative requirements
  • Principles of ethical marketing
  • Financial viability and ROI
  • SWOT analysis
  • PEST analysis
  • The five forces analysis
  • Value chain analysis
  • SMART goals
  • Ansoff’s matrix
  • Stakeholder analysis
  • Market segmentation
  • Key strategies (product price place promotion)
  • Budget (financial data and projections)
  • Test responses and tracking
  • Effective communication

3. Undertake marketing activities:

  • Research marketing information
  • Concept of marketing
  • Unique selling position (USP)
  • Strategies to establish USP
  • Policies and procedures
  • Marketing plan
  • Marketing activities
  • Current marketing environment
  • Product life cycle
  • Previous marketing activities
  • Market segment
  • Demographic segmentation
  • Positioning
  • Expected outcomes
  • Client follow-ups
  • Plan marketing activities
  • Customer analysis
  • Why are customers buying
  • When are customers buying
  • How are customers buying
  • Where are customers buying
  • Who are customers buying from
  • Work activity plans
  • Timeline and budgets
  • Obtain approval
  • Implement marketing activities
  • Access resources
  • Marketing team plans
  • The mission
  • SMART test
  • SMS changes promotions
  • Online information
  • Assigning responsibilities
  • Marketing performance
  • Review marketing activities
  • Measure and record outcomes
  • Review marketing activities
  • Sales and marketing
  • Structure of reports
  • Questionnaire design

4. Implement and monitor marketing activities:

  • Implement marketing strategies
  • Implementation roles and responsibilities
  • Communication with stakeholders
  • Strategies and plans
  • Communication plan
  • Legislation
  • Marketing strategies
  • Identify resources
  • Prioritise strategies
  • Team building strategies
  • Achievable objectives
  • Marketing mix
  • Analysing marketing performance
  • Testing responses
  • Tracking customer responses
  • Monitoring marketing strategies and tactics
  • Marketing plan
  • Promotional activity
  • Communication objectives
  • What to monitor
  • Quantitive and qualitative data
  • Monitoring the communication
  • Measurement of message
  • Product pricing and distribution
  • Pricing of promotion
  • Distribution element
  • Marketing results against targets
  • Revenue/costs against budget
  • Marketing reports
  • Social media tracking
  • Improve marketing performance
  • Opportunities for improvement
  • Goals and objectives
  • Marketing and sales methodologies
  • Changing business activities
  • Customer needs
  • The electronic environment
  • Evaluation reporting
  • Documentation and improvements

5. Develop and implement marketing strategies:

  • Analyse information on internal business
  • Market research
  • Business values
  • Business direction
  • Current and past marketing effectiveness
  • Critical success factors
  • Company strengths
  • SWOT analysis
  • Budgets
  • Performance information
  • Use of resources
  • Market segment
  • Factor and cluster analysis
  • Data collection
  • Risk management
  • Underperforming products and services
  • Buying pattern analysis
  • Recording and reporting
  • Analysing information
  • Market growth or decline
  • Changing attitudes
  • External influences
  • New markets
  • Competitors
  • Presentations
  • Emerging issues
  • Legal and ethical constraints
  • External business environment
  • Marketing strategies
  • Innovative marketing approaches
  • The marketing cycle
  • Legal and ethical requirements
  • Misleading representations
  • Related legislation
  • Prepare marketing plan
  • Planning process
  • Priorities, responsibilities, timelines and budgets
  • Goals
  • Marketing process and methods
  • Monitor marketing activities
  • Measuring performance
  • Improvement plans
  • Pricing strategies
  • Conduct evaluation

Benefits:

  • Become fully trained and improve your employment opportunities
  • Study online, anywhere via our e-learning system
  • Academic, tutor and technical support
  • Easy to understand course content
  • Enrolment with one year expiry
  • Certificate issued for your CV

Who is this course for?

This program is designed for individuals who want to work in the field of marketing or current marketing professionals who want to enhance their knowledge and understanding about strategic marketing and marketing analysis required for sustainable business growth.

Requirements

No previous knowledge required.

Career path

As a graduate, you will be ready to find work in a wide range of marketing related careers such as:

  • Marketing Manager
  • Marketing Analyst
  • Marketing Advisor
  • Marketing Campaign Analyst
  • Pricing Specialist
  • Loyalty Analyst
  • Marketing Planner and many more

Questions and answers

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.