Strategic Management
Stonebridge College.
Summary
Overview
Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.
Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour. Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact.
The course has been designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.
The ideas which underpin Strategic Management can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.
Course media
Description
Syllabus
Unit 1: Origins and Nature of the Strategic Process
Introduction
Objectives
1. Nature of strategy
2. Strategic decisions
3. Business culture
4. Missions, visions, goals, objectives?
5. Strategic process
6. Paradigms and strategic decision making
Summary
References
Further reading
Unit 2: Analysis of Strategic Situations
Introduction
Objectives
1. Strategic environment
2. Macro-environment: PEST
3. Task environment
4. Competitive environment
5. Analysing competitors
6. Prioritisation
Review activity 2.1: British Airways A
Internal appraisal
7. Analysing resources and capabilities
Review activity 2.2: British Airways A
Review activity 2.3: Laporte
Summary
Further reading
Unit 3: Making Strategic Choices
Introduction
Objectives
1. Essential criteria for strategic choices
2. Basic strategic choices
3. Decision support matrices
4. Risk
5. Success and choice
6. Evaluation procedures
7. Alternative approaches to strategy
Review activity 3.1: Ladbrokes
Summary
References
Further reading
Unit 4: Implementing Strategic Decisions
Introduction
Objectives
1. Implementation: an overview
2. Organisational design and effectiveness
3. Planning and control
4. Managing strategic change
5. Development of competencies
Review activity 4.1: British Airways B
Summary
References
Further reading
Appendix
Index of retail prices: 2 indices
On completion of your course, you will receive the dual award:
Award 1 is issued by Stonebridge Associated Colleges: Strategic Management Diploma
Requirements
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
Reviews
Currently there are no reviews for this course. Be the first to leave a review.
Add to basket or enquire
Course provided by
Legal information
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.
