Strategic Communications and Advertising Planning Training Course

Strategic communicators and advertisers tell the stories of their clients, companies, and organizations to engage and reach their target audience. They plan and create campaigns for public health and promote politicians, brands, company’s nonprofits and sports team. City Business School Certificate course in Strategic Communications and Advertising Planning prepares participants for careers in the fields of public relations and advertising. This program is designed to provide learners with a broad understanding of strategic communication and planning of advertisements.

This City Business School typically combines the focus of strategic communications in PR and advertising, and it also prepares learners for today’s growing integrated professional world by significantly exposing them to the theories, practices and case studies in both strategic communication and advertising. This Certificate course in Strategic Communications and Advertising Planning focuses on the importance of the definition and strategic planning of a brand in digital communication and advertising.

Designed by experienced teachers, along this course you will learn the tools and methodologies for the strategic planning of a brand and its details. Participants will be able to analyze some of the best advertising campaigns known and critically evaluate their results.

How does it work ?

This is a self-study course, students have 100% freedom to complete the course in their own time, there is no time restriction on this course. There is no attendance required for this course. Students can study this course from all over the world as long as they have internet connection. Students from all over the world can apply for this course.

What qualification do I get ?

On the completion of the course, the students will be awarded the

Strategic Communications and Advertising Planning Certificate Level 4. The Certificate will be sent to successful students within 24 hours.

Course Duration

The course can be completed in a very short time, it totally depends on the life style of the learners. Also, there is no pressure on students to complete the course on fast mode, the course is valid for 12 months, so students can complete the course with complete peace of mind and with no pressure at all.

Course Assessment ( Exam )

There are no written exams for this course. students need to answer 4 assignment ( Home Word ) questions to complete the course, the answers will be in the form of written work. students can write the answers in their own time. Each answer need to be 200 words ( 1 Page ). once the answers are submitted, the tutor will check and assess the work.

The results ( Certificate ) will be issued within 24 hours of assignment submission. 98% of our students pass this course in their first attempt. if students fail, they will be given unlimited chances to resubmit their work without extra charges.

Accreditation

The course is accredited by The CPD Qualifications Group.

Learning Materials

This is a self-study course. Students will be provided all the learning text materials to assist them in completing the course. The learning materials will be uploaded to the student online portal and that will be available 24/7. Students can download and read them when ever and where ever they are. The E- books ( PDF Books ) will be of different sizes. Our experts have chosen the right text books for each course. Students can use other books as well in order to assist their course works. Students will have 24/7 access to the course materials. They can access them learning materials from all over the world as long as they have an internet connection.

The Certificate Course in Strategic Communications and Advertising Planning is aimed at individuals with or without experience in the field of marketing, communication, advertising or consulting and wish to specialise in the process of defining advertising strategies.

This course recognises that the advertising and communication industry is rapidly growing and is in need of individuals who can think strategically to achieve a business outcome. As a learner, you will learn how to plan and implement an effective communication strategies while becoming an expert who will provide executives with insights. This course will sharpen your skills while embedding various theories into your daily work and transforming your career.

Course Benefits

There are many benefits of acquiring the City Business School Certificate in Strategic Communications and Advertising Planning, such benefits include:

• Exploring what it means to be strategic in a broad range of situations and organisational settings
• Learning how to strategically apply different skills of communication to any situation
• Learning how to reason through issues, analyse and assess situations before using your insight and creativity to find solutions or maximise various opportunities
• Understanding how to advise senior management and lead teams on communication matters
• Develop a skill which will enable you to analyse, plan, implement, and evaluate the strategies of communication and advertising, in a range of situations.
• Break free from tactic-only thinking and embed strategy and holistic thinking into your communications planning and execution
• Analysing and managing the advertising of the integrated marketing communications efforts to ensure a positive public image of a company or brand.

No previous knowledge required.

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