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Storytelling with Data
Hemsley Fraser

Summary

Price
£750 inc VAT
Study method
Online + live classes
Duration
3 hours · Full-time
Qualification
No formal qualification

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Dates

Start date
End date
09/04/2026
09/04/2026
25/08/2026
25/08/2026
16/12/2026
16/12/2026

Overview

Storytelling is a powerful way to share business communications, bring data to life and share ideas. Storytelling can enhance the understanding and retention of information. Your story needs to appeal to the heart as well as the head so that it impacts people in multiple ways simultaneously. With so much ‘data’ readily available our story needs to cut through and have a physical, mental, emotional and spiritual.

Description

Most of us rely on data in our work to support our messages and to influence our customers and stakeholders to take appropriate action. We may understand the implications of our own data, but it can become confusing when we try to convey the meaning and the message to others through statistics alone. To inspire action, we need to find a way of communicating the importance of the data to those who we’re seeking to engage. The best way of doing that is to bring the data to life by telling a story.
Stories move us to feel. As a result, they also move us to act. They have the magical ability to fully immerse listeners so that they become emotionally, spiritually, and rationally engaged. When we hear stories, we’re able to recall key points and make sense of complex information more effectively. That results in a greater inclination to cooperate.
This workshop is about how to combine your data with visuals and a narrative. You can use this blend to get your message across in a way that not only informs people but also inspires and engages them.

Blended virtual training programme

  • 1x3hr virtual expert-led session
  • 1:1 Virtual coaching session
  • On-demand digital learning playlist

What will I learn?

By the end of this session, you’ll be able to:

  • Explain what’s meant by storytelling with data
  • Experience the way we retain data information through storytelling
  • Combine data with a narrative and visuals to create a compelling story
  • Recognise the implications of data for organisational success
  • Apply the three-act story arc to a business example

Who is this course for?

This three-hour session is suitable for anyone who relies on data to convey meaning and would like to engage their audience more effectively by bringing that data to life through storytelling.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

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