Webmedia Chester Limited
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This is a one day course designed for anyone who is looking to start their own business and wants to avoid costly mistakes made by many new entrepreneurs.
Introduction of course leader. Introductions of delegates and examples of the businesses they aim to start.
What are you selling? Understanding what people are really buying from you not what you think they are buying.
The reasons why businesses typically fail and how to avoid them.
How business works on a day to day basis.
Are you going into business for the right reasons?
Some of the big mistakes I made.
Exercise: Your elevator pitch
Marketing is not advertising
The importance of a mission statement.
Exercise: Individual. Pain points
How to keep your product evolving.
Do you need to be different?
Branding and promotional resources.
Exercise: Designing a website home page.
Writing a sales plan not a business plan.
Understanding how and why people buy things.
SEO, telemarketing, social media, networking, email marketing, PPC.
How to create a website that generates leads and sales.
Getting visibility with your target audience.
Managing relationships with customers.
How to price your product or service.
Referrals, reselling, and creating a brand.
Exercise: Pitching your value to stangers.
Why cashflow forecasts are distracting and usually wrong.
Determining your sales targets based on your monthly outgoings.
An easy way to keep computer based accounts (HMRC approved).
Getting paid, invoicing and credit.
Raising business finance – the options.
Group Exercise: Establishing sales targets based on expenditure.
Legal status, my experiences of each.
The implications of employing and managing people. Outsource, sub contract, employ.
Planning permission, licences and franchises.
Getting all this right is only the start. Now you have to actually deliver great product,
great service, right first time, every time.
Delegates will walk away from this training with a list of actions to implement that willimprove the liklihood of them succeeding as a small business.
Each section of the training will include a 'action summary' where I summarise theactions that business owners can take to improve performance and minimise mistakes in that particular area. Delegates will be asked at the end of each training section to express what they will implement.
About the course tutor
I am currently the Director of Webmedia Chester Ltd, a web design and digital marketing company trading in Chester for 11 years. I regularly deliver workshops and training courses for business owners to empower them to be more successful online.
I am a Visiting Lecturer in digital marketing at the University of Chester.
I am also a Delivery Partner for Cheshire & Warrington Business Growth Programme, an ERDF funded training programme for SMEs.
Who is this course for?
This course is for anyone who is planning to start a new business and want the best possible chance of success.
You should be motivated, passionate about your product and hungry to learn.
Questions and answers
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