Start Your Business Collection

Eventtrix

Module Exams

Included in course price

The course contains a wealth of knowledge and advice on all aspects of setting up and running a small, start up business:

• Module 1, Entrepreneurial Preparation, helps you develop the mindset and abilities needed to build and manage a successful business. You’ll explore entrepreneurship, conduct market research, evaluate your strengths and weaknesses, and learn about available funding options and support resources.

  Module 2, Marketing Essentials, introduces the foundations of marketing and provides practical techniques for promoting your business effectively. You’ll learn how to create marketing strategies, set pricing, and use digital tools and technology to increase visibility and attract customers.

  Module 3, Building Your Business, covers the important administrative and legal aspects of starting a company. Topics include selecting a business structure, choosing a business name, protecting intellectual property, understanding legal requirements, and officially registering your business.

  In Module 4, Managing Business Operations, you’ll gain practical insight into budgeting, cash flow management, taxes, and accounting. The module also explores banking, financing, insurance, employee management, and building productive relationships with suppliers.

  Module 5, Developing a Business Plan, explains the key elements required in a professional business plan and introduces useful templates and examples to help you create your own.

  Finally, Module 6, Launching Your Business, focuses on introducing your company to the market. You’ll discover strategies for promoting your business, building professional relationships, and creating a strong network to support long-term growth and success.

Why study with us?

• International Accredited Course
• 60-day access
• Self Paced, No Fixed Schedules
• Compatible with Smartphones, tablets, laptops, etc.

Start your business Course Content:

Module 1: Preparation-before You Start Your Business

• 1.1. Self-assessment. Are you an entrepreneur?
• 1.2. Market Research and competition analysis
• 1.3. Developing, assessing and testing your idea
• 1.4. Funding – how to finance your business idea
• 1.5. Availing of help

Module 2: Introduction To Marketing

• 2.1. Income sources and pricing
• 2.2. Marketing, advertising, promotion
• 2.3. Building your marketing and sales strategy
• 2.4. Make full use of technology

Module 3: Setting Up Your Business

• 3.1. Your business structure
• 3.2. Business name, brands and
• intellectual property
• 3.3. Legislation/regulation/permissions
• 3.4. Registering the business

Module 4: Running Your Business

• 4.1. Budgets and cash flow
• 4.2. Accounting, record keeping and taxes
• 4.3. Business bank account and online banking
• 4.4. Arranging finance
• 4.5. Insurance
• 4.6. Premises
• 4.7. Home based business
• 4.8. Staff, motivation and training
• 4.9. Suppliers

Module 5: Business Plan

• 5.1. What is a business plan and why do you need one?
• 5.2. Sections in the business plan
• 5.3. Access help to write your plan

Module 6: Launching Your Business

• 6.1. Planning a successful business launch
• 6.2. Time management and delegation
• 6.3. Personal development

Market your business Course Content:

Module 1: Marketing

• 1.1 What is marketing?
• 1.2 Customers needs and wants
• 1.3 Marketing research
• 1.4 Market research: what to look at and where to find it
• 1.5 Segmentation
• 1.6 Positioning
• 1.7 The 4 Ps – Product, Price, Place, Promotion
• 1.8 Three more Ps – People, Process, Physical environment
• 1.9 Product development
• 1.10 Pricing strategy
• 1.11 Credit and payment terms
• 1.12 Promotion channels
• 1.13 How to distribute your products, B2B marketing
• 1.14 After sales service – handling complaints and returns

Module 2: Your Marketing Plan

• 2.1 Why have a marketing plan?
• 2.2 Essential components for a marketing plan
• 2.3 Sample marketing plan

Module 3: Low Cost Marketing Techniques

• 3.1 Business image
• 3.2 Increase your visibility in your community
• 3.3 Referrals
• 3.4 Build a mailing list
• 3.5 Business networking

Module 4: Developing Your Brand

• 4.1 Brand identity
• 4.2 Differentiate
• 4.3 Brand name and logo
• 4.4 Building your brand personality
• 4.5 How?
• 4.6 Believe in your brand and your customers will too

Module 5: Your Website

• 5.1 Why do you need a website?
• 5.2 Setting up a website
• 5.3 Creating good content
• 5.4 The copy
• 5.5 Search engine optimisation, SEO
• 5.6 Website analytics
• 5.7 Benefits of blogging

Module 6: Social Media And Online Marketing

• 6.1 What is online marketing?
• 6.2 The power of social media
• 6.3 Rules of engagement
• 6.4 Prepare a social media marketing plan
• 6.5 Manage your online presence
• 6.6 How to be likeable on social media
• 6.7 A picture is worth a thousand words
• 6.8 Facebook
• 6.9 LinkedIn
• 6.10 Google + Business
• 6.11 Twitter
• 6.12 Blog
• 6.13 YouTube
• 6.14 Pinterest
• 6.15 Skype
• 6.16 Email marketing

Module 7: Public Relations & Advertising

• 7.1 Look for PR opportunities
• 7.2 Brainstorming
• 7.3 Writing an effective press release
• 7.4 Radio/Press interview
• 7.5 Generate newsworthy ideas
• 7.6 Advertising

Module 8: Sales

• 8.1 Sales campaigns
• 8.2 Your sales pitch
• 8.3 Leads generation
• 8.4 Pay per click advertising and selling online

Business Pricing Stratergies Course Content:

Module 1: Considerations To Make When Pricing A Product

• 1.1 Costs, Profits, and Pricing: How are they Connected?
• 1.2 When to Should Set the Price Point
• 1.3 When to Review the Price Point
• 1.4 Value-Based Pricing
• 1.5 The Relationship between Product and Price

Module 2: Pricing Your Product

• 2.1 Market Research for Products
• 2.2 Cost-Plus Pricing
• 2.3 Demand Pricing
• 2.4 Markup Pricing
• 2.5 Profit Margin and Future Planning

Module 3: Pricing Your Service

• 3.1 Market Research for Services
• 3.2 Determining Hourly Rates
• 3.3 Determining Contract Rates
• 3.4 Perceived Value vs. Profit Margin

Module 4: Making Pricing Adjustments

• 4.1How to Analyze Sales Trends
• 4.2When to Make Adjustments to Price Points (and when not to)
• 4.3Promotions vs. Price Adjustments
• 4.4Increasing Price Graciously

Module 5: Continuing Practices For Price

• 5.1 Ongoing Market Research
• 5.2 Maintaining a Profit Analysis System
• 5.3 Monitoring your Market’s Future

This course is ideal for those who:

• Want to start a business and are looking for more information
• Have already started their business, but feel their pricing is not correctly set
• Manage or lead a small business
• Want to increase their business knowledge and skills

EventTrix courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

All courses are accredited by the International Council for Online Educational Standards (ICOES). After passing any exams and completing a course successfully, students can opt to purchase an ICOES certificate from the third-party institution.

EventTrix is also CPD certified, meaning the courses meet or exceed Continuing Professional Development standards and benchmarks.

There are currently no Q&As for this course. Be the first to ask a question.