Staff training courses

College of Media and Publishing

Certificate of completion

Digital certificate - Included

• College Prospectus [Winter] - download

Business writing course (QLS level 4)

Our business writing course equips you with the skills you need to produce clear and effective professional communications.

From emails and reports to webpages, memos and social media content, every organisation has a constant need for a variety of internal and external written communications.

However, many organisations send out badly-written documents and text which is full of grammatical errors, and communications that are hard to read.

Many leading organisations including, AutoTrader, Essex County Council, The Ministry of Defence and the Scottish Qualifications Authority have used this course to train their staff.

This practical online business writing course teaches you how to:

• Write simple, effective and error-free business communications.
• Put together persuasive proposals, compelling newsletters and winning promotional copy.
• Produce results-driven webpages that attract clients and customers.
• Create tailored content for blogs and social media platforms.

Copywriting course (QLS level 4)

Equip your staff with one of the most powerful and effective marketing skills there is.

Many leading corporations including Arsenal FC, The BBC, British Airways, BT, Disney, John Lewis, and Vodafone use our online copywriting course to train their writers. And numerous individuals testify that it is practical, effective and great value for money.

This practical, hands-on copywriting course will teach you how to:

• Craft copy that engages readers and persuades them to act.
• Adapt your writing for different markets and formats.
• Write effective copy for websites, blogs and social media.
• Develop brand names and write effective sales copy.
• Integrate your copy with SEO.

Google SEO course (QLS level 4)

Our Google SEO course shows you how to improve the ranking of your website or blog on the world’s largest and most popular search engine.

People often have different reasons for wanting to drive more traffic to their website or blog, but it’s usually to increase sales, expose themselves to a wider audience, and ultimately generate more revenue.

This comprehensive Google SEO course teaches you:

• Ethical techniques to boost your ranking on a Google search results page.
• How to analyse a website for strengths and weaknesses.
• How to create SEO-friendly content that ranks well on Google.
• The importance of inbound and outbound links and how they affect your Google ranking.
• How to devise and implement an effective SEO strategy that you can use going forward.

Proofreading and copy editing course (QLS level 4)

This online proofreading course will show you how to correct internal and external printed documents and webpages, and make them readable and legally compliant.

Many leading corporations including British Gas, Cancer research UK, Lloyds Bank, the NHS and Virgin Media, use this practical proofreading course to train their staff.

This hands on comprehensive proofreading and editing course will teach you how to:

• Proofread and copy edit documents, either in print or onscreen.
• Apply style guides and BSI proofreading symbols.
• Make written content easier to read.
• Raise the quality of your organisation's web content, reports, letters, emails and many other publications.

Social media marketing course (QLS Level 4)

Our social media marketing course equips your staff with the practical skills they need to help you use popular social media platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and many more, as powerful marketing tools.

Many businesses and individuals settle for a token Twitter feed and Facebook page, without understanding what to do with them. They don’t realise that they could use social media to dramatically enhance their reputations, expose their business to more potential customers, and most importantly, increase their income.

This flexible online course teaches you how to:

• Market your business or service using popular social media platforms.
• Maintain an effective presence on Facebook, Instagram, Twitter, LinkedIn and other social media platforms.
• Write engaging social media content and get the most out of search engine optimisation (SEO).
• Use videos and images to boost social media marketing activity.
• Manage the online reputation of yourself or your business.

• Working professionals who want to learn practical workplace skills
• Individual staff members and whole teams

People who's jobs involve the following skills

• Marketing
• Writing
• Web writing
• Content writing
• Office admin
• Copy editing
• Proofreading
• Copywriting
• Branding
• Advertising
• Blogging
• Social media marketing
• SEO

No previous academic experience or previous qualifications are required for this copywriting course. It is available to people of all ages and abilities. The only thing we ask is that you have good written English.