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Summer Double Sale: 11 Courses Mega Bundle| Free Certificate (PDF+Hardcopy)| Tutor Support Included| Lifetime Access

Apex Learning


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£49 inc VAT (was £3,790)
Offer ends 04 August 2021
Study method
Online, self-paced
78 hours
Access to content
Lifetime access
No formal qualification
135 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students
  • Certificate of completion available and is included in the price

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***Updated 2021***

Are you looking to stay up-to-date with the rapidly evolving world of Social Media Marketing? Well, look no further, with a single payment, you will gain access to premium Social Media Marketing Complete Training including 10 Career development courses, an original hardcopy certificate, transcript and a student ID card which will allow you to get discounts on things like music, food, travel and clothes etc.

What other courses are included with this Social Media Marketing Complete Training?

  • Social Media Marketing Complete Training
  • Sales and Marketing Skills Level 3
  • Content Management
  • Applied Business Analysis Diploma
  • Blogging Certificate
  • Use Pinterest To Promote Your eCommerce Store
  • IT for Dummies
  • Professional Photography
  • Level 2 Adobe Graphics Design Course
  • Effective Communication Skills Diploma
  • Financial Modeling Using Excel

Equip yourself with the latest essential social media marketing skills and start a rewarding career in relevant fields.

This Social Media Marketing Complete Training course will teach you the advanced skills needed to use popular social media platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn as powerful marketing tools. You'll learn how businesses use social media to enhance their reputation, expose themselves to potential clients and customers, and most significantly, increase their income.

Don't be late. Enrol today and gain the required skills of Social Media Marketing to put yourself ahead in the competition.

Social Media Marketing Complete Training will provide you with the CPD qualifications that you’ll need to succeed.

Uplift your business' growth and your career by learning how to: build an effective social media strategy, create social content, extend your reach, excel in digital advertising, set up your email marketing strategy, and more.

Our globally recognised training course covers all marketing disciplines, providing you with the tools and confidence to improve your organisation's performance and advance your career.

Why choose Social Media Marketing Complete Training? Count the ways that it can help you…

One payment, but lifetime access to 11 CPD courses

  • Certificate, Transcript, student ID everything included in a one-time fee
  • No need to worry about hidden charges
  • CPD accredited qualifications will be sent directly to you
  • One-on-one help assistance on every weekday
  • Practical and honest assessments performed immediately
  • Personal PDF certificate awarded on passing
  • Original copies of your exam certificate and transcript sent the next working day
  • Gain valuable and recognised experience without leaving your home


135 CPD hours / points
Accredited by CPD Qualification Standards

Course media


Social Media Marketing

Curriculum of Social Media Marketing

**Social Media Marketing Complete Training**

Social Media Marketing-Understanding Social Media Marketing

  • Mastering Social Media Marketing
  • Introduction To The Social Media Marketing Masterclass
  • Introduction To The Social Media Marketing Section
  • The Social Media Marketing Monster
  • Free Vs Paid Traffic
  • What Is Marketing?
  • What Is Media?
  • What Is Social?
  • Local Vs International
  • Activities To Complete

Social Media Marketing-Marketing As A Business Priority

  • Introduction To Marketing As A Business Priority
  • The Marketing Company
  • Feast And Famine
  • Continuous Marketing

Social Media Marketing-The Buyer Journey

  • Introduction To Understanding The Buyer Journey
  • Meet Bob 1
  • The Seven Steps To Marriage
  • The Buyer Journey AIDA

Bob's World View

  • Introduction To Bob’s World View
  • Understanding World Views
  • Understanding Bob

Social Media Marketing-Social Media Marketing And SEO

  • Introduction To Social Media Marketing & SEO
  • The Truth About Social Signals
  • The Problem With New Websites

Social Media Marketing-Social Media Marketing Platforms

  • Introduction To Social Media Marketing Platforms
  • Finding Bob
  • What Platform Should I Use?
  • Business Or Personal Branding?

Social Media Marketing-Posting On Social Media Platforms

  • Introduction To Posting On Social Media Platforms
  • The Golden Rules
  • Curation Vs Creation Of Content

Social Media Marketing-Social Media Posting Ideas

  • Introduction To Social Media Posting Ideas
  • Where Do I Get Posting Ideas From?
  • Stupid Questions
  • Conversations

Social Media Marketing-Creating A Social Media Marketing Post

  • Introduction To Creating A Social Media Marketing Post
  • Take Them To The Movies
  • Headlines
  • Body Text

Social Media Marketing-Community Based Marketing

  • Introduction To Community Based Marketing
  • The Best Kept Secret
  • Choosing A Niche For Your Community

Social Media Marketing - Building A Social Media And Content Marketing Plan

  • Introduction To Building A Social Media Marketing Plan
  • Why You Need A Plan
  • Your Social Media Schedule

Social Media Marketing - Cases Studies

  • Introduction To Social Media Case Studies
  • Social Media Marketing Mistakes – Part 1
  • Social Media Marketing Mistakes – Part 2
  • Twitter Case Studies

Creating Social Media Images

  • Introduction To Creating Social Media Images With Adobe Spark
  • Adobe Spark Tools Explained
  • Example Of An Adobe Spark Social Image Created On Desktop

Profile Image - Creating Your Social Media Profile Image

  • Introduction To Social Media Profile Image Creation
  • Equipment Needed
  • Understanding Your Camera

Profile Image - Lighting And Posing Your Subject

  • Offset Lighting Set Up For Portraits
  • Front Lit Lighting For Portraits
  • Setting The Exposure
  • Posing The Face

Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone

  • Editing A Male Portrait
  • Finishing Your Male Portrait
  • Editing A Female Portrait

Blogging - Copywriting For Blogs And Articles

  • Introduction To Blogging & Copywriting
  • Identifying Your Niche Audience

Blogging - Writing Your Copy

  • AIDA Copywriting
  • AIDA – The Attention Phase
  • AIDA – The Interest Phase

Email Marketing - Building Your Email List

  • Introduction
  • Email Marketing – Grasping The Concept
  • Email Marketing Software – Choosing Your Email Marketing Provider

Email Marketing - Using Your Email List

  • An Email List Is For Selling Stuff – Right?
  • Email Marketing Styles

Email Marketing - Email Copywriting

  • Email Writing Styles
  • Email Copywriting – Using AIDA
  • Email Spam Traps & Pitfalls

Email Marketing - Email Analytics - Automations - Maintenence

  • Email Analytics – What To Measure
  • Email Automations – Understanding Their Usage
  • Surveys – How To Use Them To Improve Your List

Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search

  • Introduction To The Course1
  • Google Search – Understanding How Google Search Works

Local SEO + SEO - Google Search And Your Position In Local Search

  • Local SEO Ranking Factors
  • Your Local Ranking Factors – How They Impact Your SEO
  • Your Analytics Spreadsheet

Local SEO + SEO - Google My Business - A Strong Local SEO Factor

  • Google My Business
  • Cleaning Up Old Google Local Listings
  • Creating A Google Review Strategy

Local SEO + SEO - Building Up Reviews - Including Google Local Reviews

  • Citations – Setting Up Your NAP Page
  • Managing Your Citations

Local SEO + SEO - Backlinks - Understand How They Improve SEO

  • Back Linking – An Introduction
  • Checking The Quality Of Your Back Links
  • Building Back Links

Local SEO + SEO - On Site SEO - Improving Your Sites SEO

  • Content Marketing As Part Of Your Local SEO
  • Summary For The Course

Local SEO + SEO - Keyword Optimisation For Powerful SEO

  • Understanding Keywords
  • Keyword Strategies – How To Use Keywords Effectively
  • Inserting Your Keywords On Your Website

Local SEO + SEO - Local Business Online Marketing

  • Marketing A Local Business
  • AIDA Marketing – An Overview
  • Adwords – An Introduction

YouTube Marketing - YouTube Channel Setup And SEO

  • Building Your YouTube Landing Page
  • YouTube SEO – The Importance Of Titles
  • YouTube SEO – The Importance Of Your Descriptions

YouTube Marketing - YouTube Video Launch Strategy

  • The Real Secret To A Successful YouTube Video Launch
  • Eyes On The Prize

Audio Production - Mastering Audio Production For Video And Podcasting

  • Introduction To Audio And Video Production
  • Introduction To Mastering Audio Production
  • Technical Challenges You Will Face
  • Choosing Your Microphon

Video Production - Mastering Video Lighting And Subject Composition

  • Introduction To Mastering Video Lighting
  • Camera Choices
  • Lighting Choices
  • Composition And Presentation

Video Production - Green Screen Video Production

  • Introduction To Green Screen Video Production
  • Chroma Keying
  • Lighting A Backdrop
  • XSplit Broadcaster – An Introduction

Video Production - On Camera Presence - Getting Comfortable On Camera

  • Introduction To On Camera Presence
  • Why You Need A Studio
  • Communicating With Warmth
  • Talking To Bob

Video Production - Writing A Promotional Script For Your Video

  • Introduction To Writing A Promotional Script For Your Video
  • Meet Bob
  • Attention

Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition

  • Introduction To Editing With Adobe Premiere Pro And Adobe Audition
  • Setting Up Your Folder Structure
  • Colour Grading Your Video
  • Audio Correction Techniques

Introduction To Vlogging

  • Introduction to Vlogging
  • What Is Vlogging
  • Vlogging Equipment – Budget Or 4k?
  • Vlogging Equipment – Budget Recommendations

Understanding Instagram

  • Introduction To Instagram Marketing
  • Understanding Instagram
  • Growing Your Audience
  • Hashtagging Tools

Quora Marketing

  • Introduction To Quora Marketing
  • What Is Quora?
  • Setting Up Your Quora Profile
  • Finding Quora Questions To Answer

Pinterest Marketing

  • Introduction To Pinterest Marketing
  • What Is Pinterest?
  • Setting Up Your Pinterest Business Profile
  • Creating A Board On Pinterest
  • Creating Pins On Pinterest
  • Understanding Rich Pins And Buyable Pins

Introduction To Podcasting

  • Introduction To Podcasting
  • What Is Podcasting?
  • Getting Started With Podcasting
  • Podcasting Equipment
  • Designing Your Podcast

Course Summary

  • Creating Your Content

How will I get my certificate?

At the end of the Social Media Marketing course, there will be a written assignment test which you can take either during or after the course. After successfully completing the test you will be able to order your CPD Accredited Certificate as proof of your achievement.

  • PDF Certificate: Free (Previously it was £10)
  • Hardcopy Certificate: Free (Previously it was £20)

Who is this course for?

Social Media Marketing

There is no experience or previous qualifications required for enrolment in this Social Media Marketing Complete Training. It is available to all students, of all academic backgrounds.

The updated Social Media Marketing course will help you shape the conversation around your business, build loyalty, and attract new customers and partners; it's the only social media training you'll ever need.

Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. In other words, social media is the ultimate way to do inbound marketing.

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Social Media Marketing

Our Social Media Marketing Complete Training is fully compatible with PC’s, Mac’s, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible on tablets and smartphones so you can access your course on wifi, 3G or 4G.

There is no time limit for completing this Social Media Marketing course, it can be studied in your own time at your own pace.

Career path

Social Media Marketing

Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc.

Questions and answers

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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.