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Social Media: Strategy, Tools and Tactics
Data and Marketing Association UK Ltd

Summary

Price
£999 inc VAT
Study method
Online + live classes
Duration
2 days · Full-time
Qualification
No formal qualification

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Overview

On the Social Media: Strategy, Tools and Tactics course you will learn to:

  • Understand your social media landscape
  • Build your social media plan, define processes, determine KPIs
  • Implement the right social media activity for your business or clients
  • Use content, free and paid tools and innovate in the social media space
  • Motivate and incentivise employees to be more social

Description

Social Media: Strategy, Tools and Tactics programme details:

Day 1

Introduction to Social Media

  • Defining social media
  • Using social media
  • Aligning social media to business goals

Social Media Listening

  • What is social media listening and what to listen for
  • Helping the strategy and execution

Content

  • The benefits of content marketing
  • Content sharing
  • The strategic content model
  • The origins of content: create, co-create, curate

Influencers & Communities

  • Principles of identifying and targeting influencers
  • Community attributes

Paid Media

  • Pros and cons of paid media
  • Types of social paid media
  • Targeting

Social Media Metrics

  • Introduction to social media metrics
  • Basic social media metrics
  • Complex metrics: benchmarking, KPIs and business success

Planning the social business

  • Understanding what the social business looks like
  • Auditing your own business to expose how social media friendly it is: your current strengths and weaknesses

Bringing your plan together

  • Building a clear concise document to present back to senior management

Day 2

Introduction

  • How to move from strategy to actions
  • Creating a framework to deliver consistent social media activity
  • Understanding the practicalities to make this happen
  • Creating your social media playbook

Social Media Listening

  • Listening tools
  • Hands on with Radian6 and UberVu

Content

  • Creating and managing content
  • Understanding the role of content in social media
  • Understanding where content is sourced
  • How to create content in social media including social media templates and some
  • Writing for social media and best practices

Influencers & Communities

  • Running influencer outreach programs
  • The practicalities of managing communities
  • The practicalities of finding influencers
  • Hands on with Hootsuite Pro, Shortstack App, Follweronk, Twtrlnd

Paid Media

  • Creating Ads

Social Media Metrics

  • Measuring your social media efforts
  • Bitly and Native social media platform metrics

Planning the social business

  • How to take the first steps towards a social business
  • Looking at the technology to facilitate social business

Innovation in social media

  • Learning about APIs and what they can facilitate
  • Examples of who’s doing it well

Who is this course for?

This course is ideal for marketers who need to gain a deeper understanding of the benefits and practicalities of generating content and how to build it into their digital strategy.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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