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Social Media Selling with LinkedIn
Visibility Impact

LinkedIn Profile & Company Page Optimisation

Summary

Price
£297 inc VAT
Or £49.50/mo. for 6 months...
Study method
Online, On Demand
Duration
5.5 hours · Self-paced
Qualification
No formal qualification
Certificates
  • Reed Courses Certificate of Completion - Free
Additional info
  • Tutor is available to students

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Overview

Have you ever wondered why some people on LinkedIn seem to attract a lot of attention, grow their followers exponentially and have hundreds, if not thousands of interactions on their posts?

Yet others struggle big time and become very frustrated trying to attract any traction.

Well, all is not lost and the good thing is, you either have a LinkedIn profile, or you wish to create one, which is very simple (if you know what your are doing), and you can be up and running in a matter of hours, or make some small changes that will start the process rolling.

For those that have a profile, yet it really isn't working, all is not lost and you can make a massive transformation by following my 'must change' 10 sections of your profile. This requires some time and effort and everyone can do it themselves, as I explain this is very simplistic terms, no fancy jargon and plenty of examples.

I have created not just the 10 key sections to focus on, but a few extras, loads of bonus items, such as a 30 Day Challenge, which will help you with 30 possible (you don't need to do them all), ways in which you can reach out, network, connect and stimulate your value proposition to all 850 million users.

BENEFITS YOU WILL WALK AWAY WITH:

  • How to make your profile work for you
  • ​Learn new tips 'n' tricks that will help grow your business
  • Show yourself as the true business professional you are
  • Learn what works and what doesn't and things to avoid
  • How to grow your network authentically, based on interaction and trust
  • Enhance 10 Key sections that will raise your (SSI) Social Selling Index
  • Apply the current trending features & functionality to bring alive your profile
  • Learn the value of free tools (such as canva), to create content
  • Understanding why each section of your profile plays an important role
  • How to use hashtags & Keywords to boost your (SEO) Search Engine Optimisation
  • How to position yourself as the true expert in your field
  • Learn the art of elegant communication, growing your network and out-reach.

Plus lots more.....

This is a self-paced course, where you can go as fast as you wish. You can pause, make the changes, then carry on. The course is slit into multi videos, that explain in great depth, why you need to complete each section, the value it will bring and how you will instantly see a huge difference.

You will absolutely love it!

Certificates

Reed Courses Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

Curriculum

14
sections
26
lectures
5h 28m
total

Course media

Description

There is a lot of information out there mostly talking about different areas you should focus on within your profile, how to be seen by recruiters and optimising the same sections with little real thought behind the action you want the viewer to take.

So I thought to myself, “What works on LinkedIn that makes you stand out from everyone else?”

I realised through years of trial and error, following others and also professional advice, what works, what helps you engage and how you can use LinkedIn to optimise your out-reach and where to focus your time per day.

LinkedIn also have what they call their SSI (Social Selling Index), basically how LinkedIn measures your interaction and activities based on 4 key areas that give you a score rating. Although I am now in the top 1% in my industry type, it was with focus on the 4 key areas to build this up and it didn't happen over night.

Will this help you win new business or be found by recruiters?

Yes, although you could populate these areas with junk and still get a high score, so you also need to be aware of how you do this, without spamming or annoying, as this will get you blocked, which is something I explain this in the course and more importunately, how to get unblocked if you have a problem.

The SSI is a good indicator on how you perform against others in your industry, although it helps, your profile is personal and your ideal clients may be looking for something magical to Hook them, Engage them, Nurture then and then Convert them to your desired outcome.

Basically, your CTA (Call to Action), what you want to achieve from a great business professional profile and how you will use it to obtain the results your wish.

Here is a nice analogy I use - Imagine your current LinkedIn profile is like an old classic car, it needs a bit of work to restore it, then you want to supercharge it, but most importantly, don't leave it in the garage when finished. Get it out, showcase it, take it for a spin around the block, get it noticed..

Who is this course for?

This course has been specially designed for the following types of people:

  • The Business Professional
  • The Job Seeker
  • The Student
  • The Casual Home Worker

If LinkedIn is your main social media platform and your ideal clients hang out there, then you absolutely must have a profile that helps you accelerate your business, helps you find your next career move, or a place where you could start a business.

You therefore need to create your own opportunities, stand out from the crowd, show and express your value and of course, be noticed. And NO premium account needed, no need to spend extra money and I will also show you what FREE tools you can also use to make optimising your profile even better and very easy to manage on a daily basis.

Requirements

Prerequisite:

  • If you have a LinkedIn profile then make sure you have access to make changes (know your password)
  • If you don't have a LinkedIn account, register and fill in the basics
  • If you have 2 or more LinkedIn profiles under your name, it is recommend to merge them into your main one you pick, typically the one with the most connections
  • Make sure you have the latest version of the mobile App, as an older version may not have all the new features and functionality. If you aren't sure, check the App store and it will tell you the latest version. You will need this for some features that can only be accessed on the mobile App.

Career path

Have the best possible LinkedIn Profile and Company Page, will help you tremendously to be seen as a true expert in your field and will help your peers, company, partners, friends, recruiters, head hunters, etc., see you have taken the time to present the best possible version of yourself and the value you can bring.

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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