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Social media package - 4 course bundle

5 online courses to help you understand social media - CPD approved


U Transition

Summary

Price
£502.80 inc VAT
Or £55.87/mo. for 9 months...
Study method
Online
Duration
Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points

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Overview

4 COURSE PACKAGE PRICE - my full suite of Social Media Business courses offered for a discounted price. Full price £502.80 (inc vat)

Further discounts are available for bulk purchases and other package combinations are available - please call for details

All courses retail separately and are now available to buy as a package for a special discounted package price.

CPD

10 CPD hours / points
Accredited by The CPD Certification Service

Description

SEO for Business - RRP £178.80 inc VAT

Facebook for Business - RRP £108 inc VAT

Twitter for Business - RRP £108 inc VAT

LinkedIn for Business - RRP £108 inc VAT

SEO FOR BUSINESS

Duration: 80 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Right now, potential customers will be searching for your products and services - and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue. When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages.

The key is understanding what search engines need - and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. This course will explain the proven techniques that will help you reach and maintain the number one results spot.


Facebook for Business

Duration: 80 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Facebook is the world’s largest social network. With over a billion users it’s very likely that a proportion of your target customer audience will have a Facebook account. In the ‘Social Media for Business’ course you’ll have been encouraged to research and investigate the preferred social media platforms used by your target audience, so you should have a good idea at this point if Facebook is one of the right platforms for you.

Using Facebook in your business is about providing an effective means for your customers to interact with you and connect their friends to your business. Recommendation is the most powerful way a potential customer can be connected to a business, particularly when it’s being recommended by a friend. So if you know that a trusted friend likes a particular brand, you’re much more likely to engage with that brand.

Facebook is essentially a platform designed to facilitate social interaction between people with whom you’ve already established some mutual recognition.

LinkedIn for Business

Duration: 45 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Linkedin is a very well established and respected social network with over 259 million users in more than 200 countries. It’s known as “Facebook in a Suit” or the most professional level of Social networking for businesses.

Linkedin is a very valuable tool to find the key decision makers within certain companies. It’s used for finding the best point of contact, gaining familiarity with their background before a call or sales pitch, making such contact much more effective.

It’s a social network for professional people. Normally a person would create a Linkedin profile that would include career details and would update their information periodically as to their current appointment. It would often include a personal statement, personal web address and possibly testimonials from employers and members of staff. If the person has particular interests both professionally and personally they may subscribe to one or more interest groups to receive updates and discussion opportunities.

Twitter for Business


Duration: 55 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).
Twitter is a social media platform that is used by a wide range of people, from celebrities, who use it to communicate with their fans to companies and brands who can use it to engage their customers and attract new ones. It is also used by people for the social aspect – to chat and share information with friends. In fact, there is no restriction to who or what can have a Twitter account and often a larger company such as Starbucks will also have individual accounts for each product such as Frappuccino’s and even individual store locations.
Using Twitter successfully requires a significant commitment of time – being active is key to your success. It’s all about the image you create, and the best-viewed companies are the responsive ones.
Twitter is a real-time information sharing network where users can share messages, news, images, opinions and links via short bursts of information called ‘tweets’ – these tweets have a character limit of 140 including spaces, which may sound very short but you might be surprised at how much you can get into a little space and how much influence that can have. Even though Twitter is a fairly simple service, it’s still important to understand the mechanics of it thoroughly.

Who is this course for?

Anyone wishing to understand the basics of SEOS, Facebook, Twitter and LinkedIn.

Great for individuals or start ups as well as businesses wanting to give their teams an understanding of how these social media platforms work .

The object of most of these courses is to provide sufficient information to enable you to develop a social media strategy for a business and implement that strategy personally or through the informed engagement of third party specialists.

Requirements

No special requirements needed except for an adequate computer with the following specifications.

Recommended System Requirements

• Operating System: Windows 7+ or Mac OSX (10.8+)

• Browser: A modern and up to date web browser

• Video: Up to date video drivers

• Memory: 1Gb+ RAM

• Additional Software: Flash Player 10+

• Download Speed: Broadband (3Mb+)

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FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.