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Social Media Marketing
Acudemy

Summary

Price
£47 inc VAT
Study method
Online
Duration
1 hour · Self-paced
Access to content
Lifetime access
Qualification
No formal qualification
Assessment details
  • Assessment (included in price)

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Overview

This online course examines the main social media platforms and their use as marketing tools.

In particular, we'll look at Facebook, Instagram, LinkedIn and Twitter.

We'll cover the main business benefits, along with how social media can provide increased market insight and help establish your company as an 'influencer'.

We'll discuss the sectors that use social media marketing the most and there’s advice on how to get started with social media marketing, and how to choose the right platforms.

You'll see how to run campaigns with great content and compelling visuals and measure the effectiveness of your campaigns.

We'll show you how to create a Social Media Policy and use social media for internal communications.

You'll learn how to build social media into your recruitment campaigns, and train employees to use social media to promote your company.

Online security is crucial and we'll cover the basic aspects everyone needs to know.

Finally, you'll learn how to handle negative feedback on social media, and the T-E-A approach to handling complaints successfully.

Assessment details

Assessment

Included in course price

Description

  • Module 1: Introduction
  • Module 2: Business Benefits
  • Module 3: Getting Started
  • Module 4: Managing Campaigns
  • Module 5: Social Media Policies
  • Module 6: Handling Negative Feedback

Pass % Required: 70%

Learning Objectives

By the end of this course, you will be able to:

  • Understand the major social media platforms and their benefits as a marketing tool.
  • Recognize the effectiveness of social media campaigns.
  • Learn to deal with the positives and negatives of social media campaigns.
  • Create and implement a social media Policy.
  • Recognize the importance of online Safety.

Advantages
Online training is flexible, efficient and cost effective meaning the candidate can progress through the modules at their own pace and in their own time, so they can fit the training around their work and personal life.

Duration: 50 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).

Who is this course for?

This course is aimed at anyone who is responsible for the social media activities of their company, or who is wanting to get an overview of the subject to support their existing marketing activities.

Requirements

Recommended System Requirements

  • Browser: Up to date web browser
  • Video: Up to date video drivers
  • Memory: 1Gb+ RAM
  • Download Speed: Broadband (3Mb+)

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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