Social Media Marketing

Uplatz provides this comprehensive course on Social Media Marketing. It is a self-paced course with dedicatedly recorded lecture videos. You will be awarded Course Completion Certificate at the end of the course.

Social Media Marketing (SMM) is the use of social media websites and social networks to market a company’s products and services. Social media marketing provides companies with a way to reach new customers, engage with existing customers, and promote their desired culture, mission, or tone.

A major strategy used in social media marketing is to develop messages and content that individual users will share with their family, friends, and coworkers. This strategy relies on word of mouth and provides several benefits.

Given the popularity of social media, social network marketing is a broad category of marketing. Anytime a business uses social media, it could be considered a form of social network marketing. This form of outreach could take place on any social media platform, whether it's Facebook, Twitter, YouTube, or anything else.

Social network marketing is also varied due to the varied nature of marketing. Marketing outreach can take many different shapes—from outright advertisements to more subtle ways of building a relationship with potential customers. Social network marketing can similarly be straightforward ads for products or services, or it can be a means for a business to develop relationships.

The use of social media platforms to engage with your audience in order to promote your brand, improve sales, and drive website traffic is known as social media marketing. This include creating compelling content for your social media profiles, listening to and connecting with your followers, analyzing your outcomes, and executing social media ads. Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are the most popular social media sites right now. There are also a number of social media management solutions available to assist organisations get the most out of the sites mentioned above. Buffer, for example, is a platform of social media management tools that might assist you in achieving success.

The use of social media and social networks to sell a company's products and services is referred to as social media marketing (SMM). Companies may use social media marketing to communicate with existing consumers and reach out to new ones while also promoting their intended culture, mission, or tone. Marketers may measure the performance of their efforts with social media marketing's purpose-built data analytics tools. The use of social media and social networks to sell a company's products and services is known as social media marketing. It allows companies to engage with existing customers and reach new ones as they promote their culture, mission, or tone. Sites like Facebook, Twitter, and Instagram are commonly used to execute social media marketing.

Uplatz's social media certification program is designed to help you develop the abilities you'll need for social media marketing by allowing you to work on a variety of projects. You will grasp strategy, reputation management, influencer marketing, content marketing, and web analytics as a result of this certification study. It's the only social media training you'll ever need. The newly revised Social Media Certification will help you create the discourse around your brand, establish loyalty, and attract new consumers and partners. Building a strong social media strategy can help you increase all of your other inbound marketing initiatives while also increasing brand awareness, spreading word of mouth, and attracting customers. To put it another way, social media is the pinnacle of inbound marketing. Build a successful social media strategy, set up social listening and moderation, generate social content, expand your reach, succeed in digital advertising, assess ROI, and more by enrolling in this course.

Certificate of completion

Digital certificate - Included

Reed courses certificate of completion

Digital certificate - Included

• Social Media Marketing - all lectures 11:23:32

  • 1: Social Media Marketing Intro 30:38
  • 2: Facebook Intro 30:35
  • 3: Facebook Group 30:52
  • 4: Facebook Page 30:52
  • 5: Facebook Widgets 30:18
  • 6: Facebook Ads 30:23
  • 7: Facebook Leads Form 31:45
  • 8: Facebook Conversion 30:46
  • 9: Facebook Points 30:04
  • 10: Twitter Intro 31:29
  • 11: Twitter Analytics 30:09
  • 12: Twitter Ads 30:24
  • 13: Twitter Business Ads 30:09
  • 14: LinkedIn Intro 30:20
  • 15: LinkedIn Account 31:13
  • 16: LinkedIn Company 30:28
  • 17: LinkedIn Ads 30:15
  • 18: LinkedIn Ads Website Intro 30:48
  • 19: LinkedIn Ads Website Single Image 30:28
  • 20: LinkedIn Ads Website Image Video Text 30:42
  • 21: LinkedIn Ads Website Message Conversation 30:34
  • 22: LinkedIn Ads Website Leads Conversion 40:20

Social Media Marketing - Course Syllabus

1. The Role of Social Media Marketing (SMM)
2. Goals and Strategies
3. Identifying Target Audiences
4. Rules of Engagement for SMM
5. Social Media Platforms and Social Network Sites
6. Microblogging
7. Content Creation and Sharing: Blogging, Streaming Video, Podcasts, and Webinars
8. Video Marketing
9. Marketing with Photos Sharing Sites
10. Discussion, News, Social Bookmarking, and Q&A Sites
11. Content Marketing: Publishing Articles, White Papers, and eBooks
12. Mobile Marketing on Social Networks
13. Social Media Monitoring
14. Tools for Managing the Social Media Marketing Effort
15. Social Media Marketing Plan

Course Outcomes

• Learn everything there is to know about social media marketing!
• Create sponsored advertising that are well optimised and of excellent quality across all social media networks.
• Learn all there is to know about Instagram marketing and how to make money with the social media site.
• Learn how to utilise Twitter Marketing to create LASER-targeted advertising.
• Master YouTube marketing techniques such as layout, content development, and video advertisements!
• To expand your business, optimise your LinkedIn profile and employ LinkedIn advertisements.
• Use Web 2.0 blogs to increase your SEO and content marketing reach.
• Automate your social media marketing posts.
• Learn about the power of sponsored pins on Pinterest, as well as all of the Pinterest marketing methods we use for our customers!
• Use Google My Business to benefit your local business and help your Search Engine Optimization.
• Become a Facebook Ads Expert!
• Learn how to post on Facebook, LinkedIn and Twitter

Everyone

Passion to achieve your goals!

• Social Media Executive
• Social Media Manager
• Digital Marketing Executive
• Sales & Marketing Manager
• Social Media Marketing Trainer

Currently there are no Q&As for this course. Be the first to ask a question.