Social Media

Social Media Marketing Level 4 Endorsed by ABC Awards | CPD Accredited Certificate with 60 CPD points

CPD Courses


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£10 inc VAT (was £540)
Offer ends 11 August 2020
Study method
Online, self-paced
260 Hours
No formal qualification
60 CPD hours / points
Endorsed by ABC Awards
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

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Social Media

Certificate of achievement in Social Media Marketing Level 4. Additional CPD Accredited Certificate with 60 CPD points available with no extra study

Looking to capitalize on the world’s single most powerful and influential marketing platform? This exclusive Level 4 Social Media Marketing Course from CPD Courses will show you how to make it happen! As the world becomes increasingly dependent on social media, there’s never been a better time to study for a fully-accredited Social Media Marketing Certificate!

To fully understand the power and reach of social media, you need only look at the numbers. In 2017, there were approximately 2.46 billion social media users worldwide. By 2020, the number is expected to be closer to 3 billion. More than 70% of all Internet users are active social media users, comprising the most enormous and diverse consumer audience on the face of the earth. But it’s not only about the numbers – consumers are showing growing preference to brands and business they are able to connect with on social media. Meaning that whatever line of business you’re in, get it right with social media and the rest takes care of itself naturally. From the smallest local ad campaigns to global viral marketing, social media holds unique power and potential for every contemporary business. It’s simply a case of learning how to capitalise on it for your own benefit.

This dynamic Level 4 Social Media Marketing Course has been designed for anyone looking to tap into the limitless power and reach of the world’s favourite social media platforms. With advanced understanding of how social networks and audiences work, it becomes possible to pinpoint and reach almost any target audience on a global basis in an instant.

Whatever your long-term aspirations, you’ll find yourself one step closer with a quality distance learning program from CPD Courses!


Endorsed by ABC Awards


60 CPD hours / points
Accredited by The CPD Standards Office

Course media


Social Media

Course Benefits

When studying for a Level 4 Social Media Marketing Certificate with CPD Courses, every learner benefits from:

  1. The flexibility to study in your own time and at your own pace from anywhere in the world.
  2. No deadlines or time restrictions to worry about – complete the course as slowly or quickly as you like.
  3. Access to our exclusive tutors with unrivalled industry experience and expertise, along with the wider CPD Courses support team.
  4. All course materials included as standard – all you need is a reliable computer with an Internet connection.
  5. No hidden fees or charges at any time – the price you see is the price you pay.

Learning Objectives

The primary objective of this Social Media Marketing Course is to take ambitious candidates beyond the basics, by presenting social networks and their audiences from a business perspective. Rather than viewing social media primarily as a communication platform, learners gradually build an understanding of its power and potential as a marketing tool. Social media has the kind of reach and influence that goes beyond any other marketing platform – this exclusive course has been designed to help candidates capitalise on it.

Over the course of four concise yet intensive modules, learners are introduced to the concept of contemporary social media from a corporate perspective, before exploring a breakdown of the social media marketing plan, a series of essential tools and resources, assessing performance through analysis of key metrics and how to cope with a variety of common social media challenges. Potential career prospects for successful candidates range from high-level positions within established marketing teams, right through to starting and managing a new digital consultancy.

Upon successful completion of this course, candidates take away the most essential industry-specific skills, talents and knowledge including:

  • An understanding of the true scope, power and influence of social media
  • The ability to consider social media from a business perspective
  • How to develop an effective and workable social media plan
  • The role of competitor analysis and authority development
  • Knowledge of the ‘Five Ps’ of social media marketing
  • How to build a social media marketing team from scratch
  • The use of social media for brand development and reputation management
  • The opportunity to pursue a variety of rewarding careers

Course Outline

This intensive yet accessible Social Media Marketing Course is delivered across four modules – each concluding with an online assessment to verify your acquired knowledge and competencies. Your assigned tutor will provide you with comprehensive support at all times, in order to assist with your successful completion of each unit.

Module 1 – What is Social Media?

This module covers the following key topics:

  • Social Media
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Plus more

Module 2 – Developing a Social Media Plan

This module covers the following key topics:

  • Social Media Plan
  • Social Media Experts
  • Find Your Customers
  • Plus more

Module 3 – Building Your Social Media Team

This module covers the following key topics:

  • Building the Team
  • Community
  • Analyzing Your Impact with Metrics
  • Keeping on Top of the Trends
  • Damage Control
  • Plus more

Module 4 – Using Social Media for Marketing Plans

This module covers the following key topics:

  • Social Media for Marketing
  • Using LinkedIn
  • Getting Connected
  • Using Twitter
  • Building a Blog
  • Vlogs and YouTube
  • Using Social Media Management Tools
  • Plus more

Module 5 - Building a Brand through Social Media

This module covers the following key topics:

  • What is Branding?
  • What is a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms
  • Plus more

Module 6 - Story Marketing for Small Business

This module covers the following topics:

  • Story Marketing Toolkit
  • Storytelling Essentials
  • Ingredients of a Good Story
  • Setting Goals
  • Positive vs. Negative.
  • Connecting with Customers
  • Connecting with Customers
  • Understanding Your Customers
  • Refining Your Brand
  • Refining Your Brand
  • Understanding Your Company
  • Inventory of Key company Facts
  • Strengthening Your Brand
  • Building Your Story
  • Plan for Success
  • Your Story Board
  • Writing Your Story
  • Polishing Your Story
  • Plus More

Who is this course for?

Social Media Marketing

While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive Social Media Marketing Course has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!

All courses here at CPD Courses are open to candidates on a global basis, with no time restrictions or deadlines to worry about. Study in your own time and at your own pace for a fully-accredited certificate that could transform your career prospects for life. All course materials, assignments and assessments are included as standard – the price you see is the price you pay.

All you need is a computer with an Internet connection and the drive to succeed – CPD Courses takes care of the rest!


Social Media Marketing

There is no particular entry requirement.

OPTION-I: Endorsed Certificate of Achievement from ABC Awards

At the end of the course, learner can claim an endorsed certificate by paying £95 accreditation fee+postal charges.

Certificate of Completion

CPD(soft copy) can be claimed for £15. If you need hard copy of this certificate you will pay £25

OPTION-II: CPD Certificate

Upon successful completion of the course, a fee is payable for a CPD Accredited Diploma in PDF format or hard copy.

CPD Accredited Diploma (PDF format)=£30

CPD Accredited Diploma (Hardcopy)=£80

Postage Charges:

National £9

International £15

Career path

Social Media Marketing

Upon successful completion of our Social Media Marketing , candidates will have the opportunity to begin establishing and running their own online digital consultancies and marketing agencies.

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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