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Social Media Marketing Masterclass - Complete Digital Marketing Strategy - CPD Accredited

Exam Included . CPD Accredited Qualification . Lifetime access . Immediate Result


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Summary

Price
Save 88%
£21 inc VAT (was £175)
Offer ends 30 January 2020
Study method
Online, self-paced
Duration
24 Hours
Access to content
Lifetime access
Qualification
15 CPD points / hours
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

5 students purchased this course

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Overview

Social Media Marketing can be an integral part of creating value for your business, absolutely for free!

This comprehensive course guides you on how to market your business using Social Media Marketing, instead of spending money on advertisement.

In this program, you will gain insight into the habits of social media marketers as you build your skills and gain knowledge of different social media platform and the features they offer. Through step-by-step and engaging lessons, you will learn how to perform proven tactics that drive traffic to your website, discover up to date information and tips for your social media marketing.

Furthermore, refine your personal skills to create a powerful online marketing presence, and improve your understanding to create content that will draw people to your site.

Course media

Description

Learning Outcomes:

  • Gain a comprehensive overview of Social Media Marketing.
  • Learn to set up a simple yet powerful marketing strategy for your business online.
  • Take your strategic skills to a higher level and master the basics of Search Engine Optimisation (SEO).
  • Master a wide range of trials that most social media marketers face.
  • Learn to create a professional social media profile image.
  • Understand how Social Media Marketing works and build confidence by promoting your business.
  • Know how to get your local and global business pages discovered in Google Local Search and Google Search using robust SEO techniques.
  • Create high-quality contents for your Social Media Marketing posts that get engagement and grab customers attention.

Course Curriculum

What will you learn in this Social Media Marketing Masterclass - Complete Digital Marketing Strategy:

Social Media Marketing-Understanding Social Media Marketing

  • Mastering Social Media Marketing
  • Introduction To The Social Media Marketing Masterclass
  • And much more.....

Social Media Marketing-Marketing As A Business Priority

  • Introduction To Marketing As A Business Priority
  • The Marketing Company
  • And much more......

Social Media Marketing-The Buyer Journey

  • Introduction To Understanding The Buyer Journey
  • Meet Bob
  • And much more......

Bob's World View

  • Introduction To Bob’s World View
  • Understanding World Views
  • And much more.....

Social Media Marketing-Social Media Marketing And SEO

  • Introduction To Social Media Marketing & SEO
  • The Truth About Social Signals
  • And much more......

Social Media Marketing-Social Media Marketing Platforms

  • Introduction To Social Media Marketing Platforms
  • Finding Bob
  • And much more......

Social Media Marketing-Posting On Social Media Platforms

  • Introduction To Posting On Social Media Platforms
  • The Golden Rules
  • And much more.......

Social Media Marketing-Social Media Posting Ideas

  • Introduction To Social Media Posting Ideas
  • Where Do I Get Posting Ideas From?
  • And much more.......

Social Media Marketing-Creating A Social Media Marketing Post

  • Introduction To Creating A Social Media Marketing Post
  • Take Them To The Movies
  • And much more......

Social Media Marketing-Community Based Marketing

  • Introduction To Community Based Marketing
  • The Best Kept Secret
  • And much more......

Social Media Marketing - Building A Social Media And Content Marketing Plan

  • Introduction To Building A Social Media Marketing Plan
  • Why You Need A Plan
  • And much more.....

Social Media Marketing - Cases Studies

  • Introduction To Social Media Case Studies
  • Social Media Marketing Mistakes – Part 1
  • And much more......

Creating Social Media Images

  • Introduction To Creating Social Media Images With Adobe Spark
  • Adobe Spark Tools Explained
  • And much more......

Profile Image - Creating Your Social Media Profile Image

  • Introduction To Social Media Profile Image Creation
  • Equipment Needed
  • Understanding Your Camera

Profile Image - Lighting And Posing Your Subject

  • Offset Lighting Set Up For Portraits
  • Front Lit Lighting For Portraits
  • Setting The Exposure
  • Posing The Face

Profile Image - Editing Your Image With Snapseed On An iPhone Or Smartphone

  • Editing A Male Portrait
  • Finishing Your Male Portrait
  • Editing A Female Portrait

Blogging - Copywriting For Blogs And Articles

  • Introduction To Blogging & Copywriting
  • Identifying Your Niche Audience
  • And much more....

Blogging - Writing Your Copy

  • AIDA Copywriting
  • AIDA – The Attention Phase
  • AIDA – The Interest Phase
  • AIDA – The Desire Phase
  • AIDA – The Action Phase
  • Additional Thoughts For Your Blogging And Article Writing

Email Marketing - Building Your Email List

  • Introduction
  • Email Marketing – Grasping The Concept
  • Email Marketing Software – Choosing Your Email Marketing Provider
  • And much more.....

Email Marketing - Using Your Email List

  • An Email List Is For Selling Stuff – Right?
  • Email Marketing Styles

Email Marketing - Email Copywriting

  • Email Writing Styles
  • Email Copywriting – Using AIDA

Email Marketing - Email Analytics - Automations - Maintenence

  • Email Analytics – What To Measure
  • Email Automations – Understanding Their Usage
  • Surveys – How To Use Them To Improve Your List

Local SEO + SEO - A Guide To Ranking Your Local Business In Google Local Search

  • Introduction To The Course
  • Google Search – Understanding How Google Search Works

Local SEO + SEO - Google Search And Your Position In Local Search

  • Local SEO Ranking Factors
  • Your Local Ranking Factors – How They Impact Your SEO
  • And much more.....

Local SEO + SEO - Google My Business - A Strong Local SEO Factor

  • Google My Business
  • Cleaning Up Old Google Local Listings
  • Creating A Google Review Strategy

Local SEO + SEO - Building Up Reviews - Including Google Local Reviews

  • Citations – Setting Up Your NAP Page
  • Managing Your Citations

Local SEO + SEO - Backlinks - Understand How They Improve SEO

  • Back Linking – An Introduction
  • Checking The Quality Of Your Back Links
  • Building Back Links
  • Social Media Business Pages As Back Links

Local SEO + SEO - On Site SEO - Improving Your Sites SEO

  • Content Marketing As Part Of Your Local SEO
  • Creating Your Content

Local SEO + SEO - Keyword Optimisation For Powerful SEO

  • Understanding Keywords
  • Keyword Strategies – How To Use Keywords Effectively
  • Inserting Your Keywords On Your Website

Local SEO + SEO - Local Business Online Marketing

  • Marketing A Local Business
  • AIDA Marketing – An Overview
  • And much more....

YouTube Marketing - YouTube Channel Setup And SEO

  • Building Your YouTube Landing Page
  • And much more....

YouTube Marketing - YouTube Video Launch Strategy

  • The Real Secret To A Successful YouTube Video Launch
  • Eyes On The Prize…

Audio Production - Mastering Audio Production For Video And Podcasting

  • Introduction To Audio And Video Production
  • And much more.....

Video Production - Mastering Video Lighting And Subject Composition

  • Introduction To Mastering Video Lighting
  • Camera Choices
  • And much more.....

Video Production - Green Screen Video Production

  • Introduction To Green Screen Video Production
  • And much more...

Video Production - On Camera Presence - Getting Comfortable On Camera

  • Introduction To On Camera Presence
  • Why You Need A Studio
  • And much more.....

Video Production - Writing A Promotional Script For Your Video

  • Introduction To Writing A Promotional Script For Your Video
  • Meet Bob
  • And much more...

Video Production - Video/Audio Editing With Adobe Premiere Pro + Adobe Audition

  • Introduction To Editing With Adobe Premiere Pro And Adobe Audition
  • And much more....

Introduction To Vlogging

  • Introduction to Vlogging
  • And much more.......

Understanding Instagram

  • Introduction To Instagram Marketing
  • Hashtagging Tools
  • And much more......

Quora Marketing

  • Introduction To Quora Marketing
  • What Is Quora?
  • And much more......

Pinterest Marketing

  • Introduction To Pinterest Marketing
  • What Is Pinterest?
  • And much more......

Introduction To Podcasting

  • Introduction To Podcasting
  • What Is Podcasting?
  • And much more.....

Course Summary

  • Summary For The Course

Method of Assessment:

Upon completion of the course, you will be required to sit for an online multiple-choice quiz based assessment, which will determine whether you have passed the course (60% pass mark). The test will be marked immediately and results will be published instantly.

Certification

After successfully completing the course, you will be able to obtain the certificates. You can claim a PDF certificate by paying a little processing fee of £2. There is an additional fee to obtain a hardcopy certificate which is £9.

Who is this course for?

Social Media Marketing Masterclass - Complete Digital Marketing Strategy is suitable for anyone who want to gain extensive knowledge, potential experience and professional skills in the related field.

Requirements

Our Social Media Marketing Masterclass - Complete Digital Marketing Strategy is open to all from all academic backgrounds and there is no specific requirements to attend this course. It is compatible and accessible from any device including Windows, Mac, Android, iOS, Tablets etc.

Career path

This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry.

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