Social Media Marketing Immersive (London) - December 2018

Raise your social strategy to industry best practice by attending this intensive two-day training course. Gain from the singularly most developed social media marketing workshop available, with training materials honed over the course of training 10,000+ delegates worldwide. Get up-to-speed with the latest developments to maximise your results.

Workshop program

This masterclass will take you through the latest hands-on skills for creatively engaging social media, featuring advanced techniques to maximise your results.

Advance your content strategy and community management practices to get the most return from your social plans. Learn about recent platform changes and the opportunities presented by the latest tools to arrive on the scene.

Packed with best practice examples and in-depth practical advice, the session will provide you with a full understanding of social and its business opportunity.

You will leave the day with the ability to apply expert tools and techniques to promote your brand or client online and plan the course of your social marketing with KPIs and ROI in mind.

Day One: Social Media Strategy

• Objectives and goals: Set targets and KPIs

• Target audience: How to identify your ideal target and build a persona

• Platforms: Locate your audience on social media and find the right platform

• Competitive analysis: Find out where your competitors are

• Content: Choose the right kind of content, plus when and how often to post it

• Resourcing: How to resource social activity effectively

• Online reputation: Why it's important and best-practice techniques

• Ethics: Guidance on the codes of ethics and expected methods of engagement online

• Legalities: Understanding the legal constrictions of engaging in social activity

• Integration: How to effectively integrate social activity into your current comms plans

Content Strategy

• Platform strategy: How to focus your time across social platforms that best fit your business objectives

• Content calendar: How to build a working content plan to boost efficiency and drive results

• Content type: How to best plan your mix of copy, image, video and other multimedia content

• Creative development: How to creatively plan content to maximise community engagement

• Post frequency: Best practice for planning the number of posts per day

• Post scheduling: Priority times to post to maximise engagement

• Corporate blogging: How to set up a corporate blog, grow a network, plan content and drive traffic

Facebook

• Key stats: Everything you need to know about Facebook, its users and demographics

• Facebook Business Page: Why you need one and how to set it up

• Organic reach: How to maximize your 'free' engagement despite declining organic reach

• Algorithm updates: Discover what's changed to affect the visibility of your stories in people's news feeds

• Engagement rate: Why likes are still important, and how to drive high engagement levels

• Driving traffic: Proven techniques for growing a targeted audience on your Facebook Page

• Compelling content: The latest techniques and best-practice examples for generating interest in your brand

• Facebook tools: Comprehensive look at the latest updates to better manage your Facebook activity

• Facebook guidelines: Working effectively within current Facebook restrictions

Instagram

• Introduction: Instagram's key stats, plus comparative analysis with Facebook

• Business pages: A look at Instagram's new features for businesses

• Instagram optimisation: Set up your account and feed for success

• Format fundamentals: Best-practice use of photo filters and platform features

• Instagram video: Expert advice on filming your own standout videos

• Brand tagging: Maximising use of Instagram's feature allowing users to tag brands in photos

• Latest updates: Instagram Stories, LIVE, polls, Archive and other new features

• Influencer marketing: How to grow your community with the help of power users

• Best-practice tips and tools: How to grow, manage and measure your Instagram presence

Facebook and Instagram Advertising

• Ad placement: Discover where ads can be placed in Facebook

• Bulls-eye targeting: How to target ads by location, keyword, connection, demographic, & workplace

• Facebook bidding and budgeting: CPC versus CPM, plus tips and strategies for success

• Facebook creative best practice: Ensure your ads stand out and generate engagement

• Facebook Audiences: Learn about custom, lookalike and saved audiences

• Instagram ad best practice: Tips and techniques for advertising on Instagram

• Measure engagement: How to measure all aspects of audience engagement

YouTube

• Relevancy: How YouTube stacks up to other video channels, plus key stats

• Branded channels: Creating and customising your YouTube Channel

• Video production: How to creatively produce your own online video content

• New features: YouTube VR180, Red and YouTube Live profiled

• Organic promotion: Hands-on tips for driving views across the web

• Advertising on YouTube: Comprehensive overview of placing ads on the platform

Day Two: Twitter

• Twitter algorithm: Understanding recent and future timeline algorithm changes and their impact

• Profile customisation: Best-practice guidance on making your profile work for you

• Visual Twitter and hashtags: How to make your tweets stand out and boost their reach

• Building a targeted follower base: How to strategically grow a loyal group of active, engaged followers

• Tools and techniques: Detailed analysis of the proliferation of free and paid-for Twitter tools

• Twitter advertising: Up-to-date run through of how to make most of Twitter advertising opps

LinkedIn

• Personal Profiles: Developing a coherent strategy of best practice across your employee base

• Building a network: How to connect with current contacts & targeted industry professionals

• Status updates: Target your posts by company size, industry, job function, seniority or geography

• LinkedIn InMail: Best practice use of LinkedIn's paid messages to people outside of your network

• LinkedIn Groups: Establishing a successful, engaged community

• Company Pages: Maximising the effectiveness of your LinkedIn Page

• LinkedIn advertising: Detailed guidance on all paid-for advertising options available on LinkedIn

Pinterest

• Full overview: The latest demographic information, plus how key brands like ASOS and Etsy utilise the platform

• Business accounts: Full overview of tips and techniques to boost your business

• Visual content audit: Determine the best type of content to share on Pinterest

• Maximising traffic: Techniques for maximising use of Pinterest to drive targeted traffic to your website

• Pinterest key features: Comprehensive look at Rich Pins, Collaborative Boards, Lens and Promoted Pins

Snapchat

• Technical overview: Full update on the platform and insight on recent and upcoming changes

• Brand opportunities: Full overview of options available for brand engagement, including Snapchat Ads

• Key features: Find out how to use Snapchat features like geofilters and Snap Maps

• Grow your audience: Tips and techniques for building an engaged audience

Blogger Outreach

• Everything you need to know: Why outreach to bloggers and how to do it

• Find influencers: How to find the right bloggers for your promotions, plus manage campaigns

Social Media Analytics

• Metrics for success: Tried-and-tested metrics for measuring performance

• Google Analytics: Advanced techniques to track web traffic and page views

• Platform specific: Full overview of free proprietary analytics tools available on all social platforms

• Measurement tools: Advice on the free tools available online for tracking social activity