Social Media Marketing Diploma Course
Centre of Excellence
Summary
- Certificate of completion - Free
- TOTUM card available but not included in price What's this?
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Overview
This comprehensive 2 part course will teach you everything that you need to know about building your online presence using social media, how to grow your business and your customer base fast.
The course comprises of 2 parts:
Part 1: Social Media Diploma Course
Part 2: Social Media for Business
Plus an extra bonus 'Social Media Domination' insider guide to growing your business fast online.
Since the inception of the web there have been huge changes in how media is consumed and produced. At the forefront of this media evolution is social media – a participatory phenomenon that is no longer being used by the few but by the many, and should be considered an integral part of any businesses’ digital marketing strategy.
This online course in Social Media Marketing, is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media.
Our online social media course will give you an understanding of the shifts in media that have been occurring; show the depth and breadth of social media, some of the technologies behind it and what makes media ‘social’; examine why it’s important to understand this network economy; and how your business or brand can begin putting together a strategy for integrating it into areas such as marketing, product development and customer services.
Achievement
CPD
Description
What You’ll Learn:
Training Course Objectives:
Introduction to Social Media
What the course is all about and how it ought to be used.
Social Media Marketing
What is social media? Why it is important to business? How social media is changing the way we do business and communicate with the audience? Types of social media platforms. How it fits in the marketing funnel? How it impacts online sales and heightens the purchase intent of customers in offline sales? How to promote your business on different platforms – Facebook, youtube, twitter, google+, linkedIn and blogs.
The Marketing Part of Social Media Marketing
Define your marketing goals (sales, increasing awareness, building community, etc.), Define your outcomes (video views, facebook likes, comments, sales, etc.,), lead generation, lead conversion, customer follow-up, marketing campaign design, plan for marketing for each platform, calculating return on investment, consistent branding across all channels, capturing social proof through testimonials
Content drives everything on social media
planning content that is delivered regularly across social media platforms, content creation strategy, achieving thought leadership in your domain, becoming a credible resource for information in your domain, writing blogposts, facebook posts, tweets, white papers, and stuff, content creation strategy
Facebook marketing
Branding your page, Reveal tab, Free offers, Types of content, Running competitions and engaging your prospects, identifying target audience, writing an effective facebook ad, capturing likes, ROI calculation
YouTube Marketing
Branding your channel, planning videos, good video promotion strategies, best practices; designing, launching and managing video marketing campaigns on YouTube
Google+ marketing
Branding your page, sharing content, making the most of google plus; Designing, launching and managing marketing campaigns on Google+
Blogs and Microblogs
Marketing and managing through blogs like wordpress, twitter, promoting offers through tweets, staying engaged through twitter
promoting your business to people who will promote your business, attracting best talent
Putting it all together
How these platforms form one seamless whole, managing your reputation on social media, social media policy, best social media marketing guidelines
This course is online. Our online courses materials are delivered direct to your email inbox. Our online courses are exactly the same as the classroom version, but include a range of supporting study material.
Social Media Marketing Diploma Course
This online course in Social Media Marketing, is designed to simplify and demonstrate the many new channels of marketing, advertising and communication that make up the Social Media.
Course Contents:
- Social Media Diploma Course - Part 1
- Introduction.
- Why Social Media Marketing?
- Develops Relationships
- Builds Trust
- Instant Feedback
- Easy to Integrate
- Share-ability!
- Pure Marketing
- Is Social Media Marketing Your Thing?
- Google+ (plus)
- Why Google Plus?
- Widgets
- Google Plus Statistics
- Directories
- Extensions
- Why Do You Need Them?
- YouTube
- Top 5 YouTube Tools for Businesses
- Viral Video Chart
- YouScrobble
- TubeSpy
- Orbit Downloader
- Why Video Marketing?
- Why Use Twitter?
- A Market Research Tool
- A Free News Agency
- Customer Satisfaction Guaranteed
- Brand Association Opportunities
- Make Sales on Twitter .
- SocialBro
- TweetReach
- Buffer
- TwentyFeet
- Goo.gl URL Shortener
- Is Twitter Marketing For You?
- Benefits of Using Pinterest as a Marketing Platform
- Traffic Generation
- Consumer Insights
- Build Connections
- Develops Inspiration
- For Recruitment Purposes
- How to Use Pinterest for Marketing?
- Using Analytics
- Linking Back to CTA Pages
- Consistency Matters
- Best Pinterest Tools
- SpinPicks
- Pinterest on Facebook
- Pinterest Analytics
- Pin Expansion
- Email Signature Pinterest
- Benefits of LinkedIn Marketing
- Finding Clients and Services
- Expert Advice
- Promote Your Website or Blog
- Recommendations and Endorsements
- LinkedIn and Search Engine
- Optimisation
- Advertising Made Easy
- Best LinkedIn Tools
- The Linkulator
- WebMail or Mail Client Import
- LinkedIn Answers
- RSS Feeds
- FiveHundredPlus
- Rapportive
- Why Use Facebook for Marketing?
- Building Connections
- Brand Awareness
- Free Advertising
- Events Announcement
- Pulling in Customers.
- Facebook Marketing Tools
- Crowd Factory
- Wildfire Interactive
- Hootsuite
- SocialMotus
- Edgerank Checker
- Future of Facebook
- Conclusion.
Part 2: Social Media for Business Manual
1. Social Media Marketing
2.Types of Social Media Platforms
Social Media Marketing
Impact of Social Media in Sales
3. Social Marketing Process
Defining Social Media Marketing Objectives
Defining social media metrics
Lead lifecycle in Social Media Marketing
Consistent Branding
Social Testimonials
4. Content Drives Everything
Content Creation Strategy
Content Calendar
Writing Blog Posts
Writing Guest Posts
Writing Facebook Posts
Writing Tweets
Writing Whitepapers
5. Facebook Marketing
Branding Your Page
Tabs
Facebook GroupsWhat to publish in Facebook?
Privacy of fans
Getting “Like”s
Facebook Ads
Facebook Apps
ROI of Facebook investment
6. YouTube Marketing
YouTube channel
Planning Videos
Promoting Videos
Video Marketing Campaigns
7. Google+ Marketing
Branding your Google+ page
Circles of customers
Questions and answers
Currently there are no Q&As for this course. Be the first to ask a question.
Certificates
Certificate of completion
Digital certificate - Included
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FAQs
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Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.
What are CPD hours/points?
CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.
What is a ‘regulated qualification’?
A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.
What is an ‘endorsed’ course?
An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
