Social Media for Business Diploma

Pitman Training Scotland


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Study method
Distance learning, self-paced
75 Hours
20 CPD points / hours
Additional info
  • Tutor is available to students

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This Social Media for Business Diploma is designed to train you with the skills you need to get the job. With Pitman Training qualifications behind you, you can approach your career with confidence.

Our Social Media for Business Diploma covers they key areas of how to utilise social media for business purposes, and helps you see how you can make it a part of your everyday marketing.



Our Social Media Diploma takes you through how to:-

  • Use Twitter, facebook, LinkedIn, Google+
  • Use video within your social media plans
  • Boost SEO rankings through social media
  • Create social media business strategies
  • Develop web pages and online imagery
  • Communicate effectively at work

The following are core courses:

Social Media Strategy for Business: This course contains an overview of over 15 tools that a business could use for Social Media marketing, to make sure they are appealing to their audience, along with a number of tools for measuring success for Social Media.

Twitter for Business: Here we offer a complete guide to setting up a twitter profile, understanding the twitter language and best practice usage of twitter. We look at finding people to follow and attracting followers. The course moves on to look at HootSuite – a tool to make Twitter use easier and more targeted.

LinkedIn for Business: On completion of this course, you will be able to set up an optimised LinkedIn individual profile and use LinkedIn to connect to, and engage with, your contacts. You will learn about using LinkedIn groups and answers to improve your credibility and visibility. The course covers setting up a company profile, using LinkedIn advertisements and measuring the success of using LinkedIn.

Facebook for Business: The course shows you the difference, and overlap, between using facebook for your personal profile and a facebook page for business. With a guide to facebook apps, creating competitions and using facebook advertising as well as how to measure the success of your facebook page you’ll start to see the vast opportunities that lie within facebook.

Google+: In this course you’ll learn what Google+ is and why it should be used for business. The course covers creation of a Google+ profile, circles and security, the use of +1s, events, hangouts and communities. The process of setting up Google Authorship is also covered as well as Google Local and measurement.

Video for Business: The course covers the reasons for using video to market a business, the video audience and scheduling content for videos. The processes of storyboarding, capturing and editing a video are looked at in detail, along with measuring its success.

Introduction to Search Engine Optimisation: This course covers the importance of SEO and how different search engines work. The course focuses on the Google search engine and considers the steps of SEO. Initially looking at identifying keywords for the business and learning where the keywords should be used in a website, blogs and Social Media. The course also covers the importance of link building.

Communication at Work: Learn how to communicate effectively in the workplace using verbal and non-verbal communication. Understand the principles and structure of written communication.

You then also have the choice to choose 3 of the following:-

  • Job Hunting in a Digital World
  • Photoshop CS6
  • Event Managment Essentials
  • Time Management Essentials
  • Flash CS6
  • Marketing Essentials
  • Illustrator CS5

This diverse Diploma is very practical and you should be able to instantly make use of what you learn. Providing a whole host of new skills you’ll find a new confidence, and where you were previously nervous about the social media and online world, this world will now be your oyster.

Who is this course for?

It is designed for anyone interested in marketing, event organising, for PAs developing a career or owners of small businesses. You will understand all the key social media platforms, and start to appreciate their benefits.

As part of this Diploma you can also tap into web design, time management and marketing skills, to really ensure you are stepping up a gear in your career. A diverse Diploma, there is huge value in mastering the elements covered off in this course.


There are no prerequisites for this course

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