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The objective of the Social Media & Digital Marketing course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools and apps.
In this course we are going to take a deep dive into how to generate ideas through online marketing with social media, live streaming, purposefully posting on social media, and lead capture methods. These ideas will then be looked at with the objective of creating reusable content for social media as well as other content platforms (emails, blogging, video and making them all work together without investing a lot of time).
You will learn to setup your business Facebook page, use Facebook groups to generate leads and live video topics. We take a step by step look at setting up each part of your page to its max. to attract your ideal customer/client and get them to follow you and eventually do business with you.
Do not worry if you do not have anything in place as of yet, this course is a great start for beginners and will get you up to speed in no time.
Module 1 – Online Lead Generation
1.1 Intro to Social Media Digital Marketing
1.2 Online Lead Generation prt1
1.3 Online Lead Generation prt2
1.4 Lead Examples
1.5 Live Streaming Video for Leads
1.6 Lead Generation
1.7 Using Your Customers
1.8 Cranial Sacral Therapy prt2
1.8 Be Ready
Module 2 – Facebook, LinkedIn, and YouTube 101
2.1 Create a Facebook Business Page
2.2 Facebook Setup
2.3 Marketing in Facebook Groups
2.4 Messenger Bots
2.5 More on Messenger
2.6 Facebook Video using InShot
2.8 Setting Up LinkedIn Profile
2.9 Benefits of YouTube
Module 3 – List Building & Email Marketing
3.1 Email List prt1
3.2 Email List prt2
3.3 MailChimp prt1
3.4 MailChimp prt2
3.5 Email Content Ideas
3.6 Email summary
Module 4 – Creating Social Media Content and Marketing Materials with Canva and other Apps
4.1 Canva Image Creation
4.2 Making a video with your phone
4.3 InShot video
4.4 Purpose Video Marketing
4.5 Transcribing Video
4.6 Word Swag
4.8 Instagram prt1
4.9 Instagram prt2
4.10 Instagram prt3
Module 5 – Sales Funnels
5.1 Click Funnel prt1
5.2 Click Funnel prt2
5.3 Funnel Building prt1
5.4 Funnel Building prt2
Module 6 – Apps & Tools Review
6.1 Social Media apps
6.3 Customer Value Letter
6.4 Tips and Tricks
LEARN365 Courses Include 12 Months Unlimited Online Access to:Expert Instructor-Led Training: Learn 365 uses only the industry's finest instructors in the IT industry. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.
Visual Demonstrations & Multimedia Presentations: Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Learn 365 always focuses on real world scenarios and skill-set development.
Quizzes & Exam Simulators: Learn 365's custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding. This will allow you to gauge your effectiveness before moving to the next module in your course. Learn 365 courses also include practice exams designed to replicate and mirror the environment in the testing center. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.
Social Learning & Networking: Learn 365 has designed a world class Learning Management System (LMS). This system allows you to interact and collaborate with other students and Learn 365 employees, form study groups, engage in discussions in our NOW@ Forums, rate and like different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features.
Flash Cards & Educational Games: IT online learning knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high.
Navigation and Controls: Learn 365's self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.
Certificate of Completion: Upon completion of your training course, you will receive a Certificate of completion displaying your full name, course completed as well as the date of completion. You can print this out or save it digitally to showcase your accomplishment.
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