Social Media & Digital Marketing 101

Simply Cert


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£39 inc VAT (was £599)
Offer ends 31 July 2020
Study method
Online, self-paced
12 Months
No formal qualification
Additional info
  • Certificate of completion available and is included in the price

21 students purchased this course

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  • Completion Certificate awarded upon completion to show employers your new skills
  • Free upgrade on to our state of the art platform
  • Career Advice available on completion
  • 12 Months unlimited Access

Social Media & Digital Marketing 101

The objective of the Social Media & Digital Marketing course is to help business owners with the online portion of their business through creative marketing ideas implemented through the power of social media, online tools and apps.

In this course we are going to take a deep dive into how to generate ideas through online marketing with social media, live streaming, purposefully posting on social media, and lead capture methods. These ideas will then be looked at with the objective of creating reusable content for social media as well as other content platforms (emails, blogging, video and making them all work together without investing a lot of time).

You will learn to setup your business Facebook page, use Facebook groups to generate leads and live video topics. We take a step by step look at setting up each part of your page to its max. to attract your ideal customer/client and get them to follow you and eventually do business with you.

Do not worry if you do not have anything in place as of yet, this course is a great start for beginners and will get you up to speed in no time.


Module 1 – Online Lead Generation

  • 1.1 Intro to Social Media Digital Marketing
  • 1.2 Online Lead Generation prt1
  • 1.3 Online Lead Generation prt2
  • 1.4 Lead Examples
  • 1.5 Live Streaming Video for Leads
  • 1.6 Lead Generation
  • 1.7 Using Your Customers
  • 1.8 Cranial Sacral Therapy prt2
  • 1.8 Be Ready

Module 2 – Facebook, LinkedIn, and YouTube 101

  • 2.1 Create a Facebook Business Page
  • 2.2 Facebook Setup
  • 2.3 Marketing in Facebook Groups
  • 2.4 Messenger Bots
  • 2.5 More on Messenger
  • 2.6 Facebook Video using InShot
  • 2.7 Repurposing
  • 2.8 Setting Up LinkedIn Profile
  • 2.9 Benefits of YouTube

Module 3 – List Building & Email Marketing

  • 3.1 Email List prt1
  • 3.2 Email List prt2
  • 3.3 MailChimp prt1
  • 3.4 MailChimp prt2
  • 3.5 Email Content Ideas
  • 3.6 Email summary

Module 4 – Creating Social Media Content and Marketing Materials with Canva and other Apps

  • 4.1 Canva Image Creation
  • 4.2 Making a video with your phone
  • 4.3 InShot video
  • 4.4 Purpose Video Marketing
  • 4.5 Transcribing Video
  • 4.6 Word Swag
  • 4.7 Ripl
  • 4.8 Instagram prt1
  • 4.9 Instagram prt2
  • 4.10 Instagram prt3

Module 5 – Sales Funnels

  • 5.1 Click Funnel prt1
  • 5.2 Click Funnel prt2
  • 5.3 Funnel Building prt1
  • 5.4 Funnel Building prt2

Module 6 – Apps & Tools Review

  • 6.1 Social Media apps
  • 6.2 Podcasting
  • 6.3 Customer Value Letter
  • 6.4 Tips and Tricks
  • 6.5 Fiverr
  • 6.6 Outro


Our Courseware uses only the industry’s finest instructors. They have a minimum of 15 years real-world experience and are subject matter experts in their fields. Unlike a live class, you can fast-forward, repeat or rewind all your lectures. This creates a personal learning experience and gives you all the benefit of hands-on training with the flexibility of doing it around your schedule 24/7.


Our courseware includes instructor-led demonstrations and visual presentations that allow students to develop their skills based on real world scenarios explained by the instructor. Our Courseware always focuses on real world scenarios and skill-set development.


Our custom practice exams prepare you for your exams differently and more effectively than the traditional exam preps on the market. You will have practice quizzes after each module to ensure you are confident on the topic you have completed before proceeding.

This will allow you to gauge your effectiveness before moving to the next module in your course. Our Courses also include practice exams designed to replicate and mirror the environment in the testing centre. These exams are on average 100 questions to ensure you are 100% prepared before taking your certification exam.


We Have designed a world class Learning Management System (LMS) This system allows you to interact and collaborate with other students, form study groups, engage in discussions in our NOW@ Forums, rate and “like” different courses and stay up to date with all the latest industry knowledge through our forums, student contributions and announcement features. This LMS is unmatched in the industry and makes learning fun and enjoyable.


Our Courseware knows that education is not a one size fits all approach. Students learn in different ways through different tools. That is why we provide Flash Cards and Education Games throughout our courses. This will allow you to train in ways that keep you engaged and focused. Each course will have dozens of Flash Cards so you can sharpen your skill-sets throughout your training as well as educational games designed to make sure your retention level of the materials is extremely high.


Our self-paced training programs are designed in a modular fashion to allow you the flexibility to work with expert level instruction anytime 24/7. All courses are arranged in defined sections with navigation controls allowing you to control the pace of your training. This allows students to learn at their own pace around their schedule.


Each student will have 12 months unlimited access to allow you to have access to the training anytime 24/7.

Who is this course for?

This package is designed for any individual wishing to pursue or enhance their career in Social Media and Digital Marketing.

Our Online Courses is a cost-effective and successful approach for many individuals. It provides a flexible learning method, allowing candidates to schedule learning at a time that suits them and fits in with other commitments; ideal for those who find it difficult to take time away from their workplace. It also allows candidates to work at their own pace, and revisit sections of the course as often as needed, leading to a fuller understanding of all the topics covered.

In addition, there are none of the high costs of travel and accommodation associated with courses at an external venue.


There is no need for any special equipment to complete your course, all you need is a high speed internet connection.

Our training works on all devices including Mobile phones, iPads, Android tablets, Macs and PCs.

Career path

A list of career paths you can pursue by purchasing this package:

  • Marketing Manger
  • Web Developer
  • Project Manager
  • Business Analyst
  • Consultant

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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