Social Media Analytics: Using Data to Understand Public Conversations
How can you discover what’s being said about the things that matter to you on social media platforms, including Twitter?
Learn how to use powerful digital tools to analyse conversations on Twitter.
What are tweets and the cultural politics of Twitter? Learn to use TAGS and discuss the implications of accessing social media data.
What are the pros and cons of analysing social media data in real time? Learn how to use Tableau to analyse data, identify trends and patterns and explore how social media have been used in times of crisis and during political campaigns.
Use Gephi to visualise data networks, discuss the benefits of using digital tools to analyse social media data and consider how such analyses may be supported by other methods.
What will you achieve?
By the end of the course, you'll be able to...
- Access social media data and understand the ethical implications of doing this
- Apply digital methods to recognise and explain the significance of patterns in social data
- Create data visualisations and use them to identify features of social networks
- Draw personally relevant conclusions about social media that apply beyond the course
Who is this course for?
This course is for anyone who wants to gain insight into social media analysis, develop a critical understanding of how digital media are used and gain skills using three digital tools. This course will allow learners without coding skills to access, analyse and visualise their own social media data.
Everything you need to succeed in this course is provided or can be downloaded for free. There is no special prior experience or knowledge required to join in. To make the most of this course, you will need to:
- install or access TAGS, Tableau and Gephi
- use a laptop or desktop computer so you can install and complete activities with these tools
- ensure you have both a Google and Twitter account.
We will guide you through the set-up of these tools, step by step, as you progress through the content of the course. Using these tools will really give you a powerful learning experience and put the theory to the test.
This course is advertised on reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.