Skip to content

Social Media Advertising

Learn how to advertise on the social media platforms where your target audience spend most of their time


JELLYFISH

Summary

Price
£598.98 inc VAT
Finance options

Credit card or invoice

Study method
Online with live classes
Duration
1 day, Full-time
Qualification
No formal qualification
Additional info
  • Tutor is available to students
  • Certificate of completion available and is included in the price

21 students enquired about this course

Add to basket or enquire

Overview

Both B2C and B2B brands are increasingly using social media advertising to help them reach their target audience in order to achieve their business and marketing objectives.

This one day course will teach you how to start advertising on the six major social media platforms; Facebook, Instagram, Twitter, LinkedIn, Pinterest & Snapchat.

Led by one of our expert social media professionals, we'll help you get to grips with building target audiences on each platform, understand what ad formats to choose for success and discuss best practice around how to successfully structure and set up a campaign across each platform.

We'll look at how you can target and reach your audience using different data signals. You will also learn step by step how to build an audience for success.

Our Social Media Advertising Standard course is available at our training centre in The Shard, London.

We also offer private training courses which are ideal if you have a team you want to bring up to speed in the best practices for using social media advertising.

Description

Learn how to reach your target audience online using social media advertising. You will learn about the different ad formats across each platform and when you should use each one, depending on what marketing objective you want to achieve.

You will leave the course knowing how to successfully launch your own social media advertising campaign, following industry best practice.

Upon completion of our Standard course, you'll walk away with the ability to:

  • Explain the difference between organic and paid social
  • Illustrate the role each platform plays and how it fits into the paid social landscape
  • Build an advertising audience on each of the six major social platforms
  • Identify which formats of creative should be used for advertising objectives
  • Set up a social media advertising campaign that is in line with industry best practice

Modules

The Paid Social Landscape

  • The State of Paid Social
  • Organic vs Paid
  • The role each platform plays

Building a Target Audience

  • Customer Personas
  • Different data types and data signals
  • Building an audience on each of the main platforms (Facebook & Instagram, Twitter, LinkedIn, Pinterest, Snapchat)

Introduction to ad formats

  • The difference between ad formats
  • How these can be applied against specific objectives
  • The level of user behaviour desired within format

Campaign Structure and Setup

  • Campaign structures of each social platform
  • The importance of using campaign structure correctly
  • How to build a campaign in each social platform

Who is this course for?

This course is ideal if you want to learn how to use and set up your own social media advertising campaigns to market a business or brand. It's aimed at business owners or professionals in a digital, marketing or PR role.

Questions and answers

Reviews

Currently there are no reviews for this course. Be the first to leave a review.

FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.