SEO

SEO - Search Engine Optimization

Diploma of achievement in SEO - Search Engine Optimization Level 5. Additional CPD SEO - Search Engine Optimization Accredited Certificate with 110 CPD points available without extra study. The course comes with easy to understand e-learning study materials.

Endorsed Diploma Level 5 SEO - Search Engine Optimization of Achievement. This SEO - Search Engine Optimization been designed to mould and shape the Digital Marketing executives of the future.Our advanced Level 5 SEO - Search Engine Optimization Diploma of achievement in SEO - Search Engine Optimization Diploma Level 5. Introduces candidates to the various roles, responsibilities and functions of digital marketing professionals worldwide. Digital Marketing Diploma content covers social media marketing, how to create an effective Digital Marketing plan, working with PPC engines including Google AdWords, an introduction to e-mail marketing, the basics of SEO and how to build a brand through creative online marketing. Study in your own time and at your own pace, for an accredited Level 5 SEO - Search Engine Optimization that could transform your career prospects!

SEO - Search Engine Optimization

Worldwide, SEO - Search Engine Optimization is rapidly taking over as the new standard for small and large businesses alike. To build a career in Digital Marketing is to enjoy the kind of job satisfaction and security that transcend any comparable profession. Digital Marketing is an umbrella term that extends to an extensive range of more specific professions and specialist areas. Just a few examples of which include social media marketing, e-mail marketing, mobile marketing, audio/video production, ecommerce, marketing automation, website design and development, copywriting and many more besides. As demand for the services of talented specialists grows like never before, now really is the time to consider a career in Digital Marketing.

SEO - Search Engine Optimization - Course Syllabus

This SEO and Digital Marketing Diploma Course Level 5 consists of the following units:

Module 1 - Search Engine Optimization (SEO)

his unit covers the following key topics:

• What is SEO?
• Understanding Search
• The Search Engines
• Alternative Search
• Optimizing Keywords
• Monitoring Search Engine Ranking

Module 2 - Creating a PPC Campaign

This unit covers the following key topics:

• Setting Your PPC Budget
• The Quality Score
• Quality Score Breakdown
• Increasing Your Score

Module 3 - Using Google Ads

This unit covers the following key topics:

• Planning
• Define Your Ideal Customer
• Choosing Keywords
• Getting Good with Keywords
• Long Tail and Short Tail
• Understanding Ad Groups

Module 4 - Digital Marketing Basics

This unit covers the following key topics:

• What is Social Media?
• Understanding the Marketing Mix
• The Five P’s and Social Media
• Developing a Social Media Plan
• Utilization Guidelines

Module 5 - Creating Digital Marketing Plan

This unit covers the following key topics:

• The Role of Internet Marketing
• The Marketing Cycle
• Making Our Way through the Marketing Process
• Extending Your Influence

Module 6 - Starting with the Website

This unit covers the following topics:

• Creating a Website
• E-Commerce Options
• Creating a Mobile Presence
• Checking Out the Sites
• Joining Online Marketplaces

Module 7 - Using Facebook For Business Marketing

This module covers the following topics:

• What is Facebook?
• Why Use Facebook for Business Purposes?
• Facebook Business Page Sections
• Promoting your Facebook Page

Module 8 - Using Twitter For Business Marketing

This module covers the following topics:

• The Basics of Twitter
• How Can Twitter Help Your Business?
• Setting Up Your Twitter Profile
• Following Other Twitter Users
• Twitter as a Marketing Platform

Module 9 - Using Instagram For Business Marketing

This module covers the following topics:

• How to Create an Instagram Business Account
• Sign Up With Your Business Email Address
• Instagram Business Account Optimisation
• Posting Content on Instagram
• The Art of Effective Instagram Photography
• IGTV for Business

Module 10 - Content Writing for Social Media

This unit covers the following topics:

• The Marketing Plan
• Creating a Marketing Plan
• Executive Summary
• Defining your Target Market
• Targeting your First Customer
• Research your Customer

Module 11 - Brand Building through Digital Marketing

This unit covers the following key topics:

• What is Branding?
• What is a Brand?
• What is Social Media?
• The Rise of Social Media
• Building Your Social Media Branding Strategy
• Identifying Your Social Media Audience
• The Key Social Media Platforms

Digital Marketing - Course Benefits:

This SEO and Digital Marketing Diploma Course Level 5 comes with the following benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials.

SEO and Digital Marketing Diploma - Material

All course materials are included in the SEO and Digital Marketing Diploma Course Level 5 price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your SEO and Digital Marketing Advanced Course Level 5 may use any of the following different media which you can use from home or where ever you choose to study:

• Online course materials
• Question papers
• Additional Supporting Material
• Useful Links

SEO and Digital Marketing Diploma - assessment

You will be continually assessed throughout the Digital Marketing Advanced Course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a SEO and Digital Marketing Diploma with CPD you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

SEO - Search Engine Optimization

While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive SEO - Search Engine Optimization has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this Digital Marketing outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!

All courses here at CPD are open to candidates on a global basis, with no time restrictions or deadlines to worry about. Study Digital Marketing Advanced Course in your own time and at your own pace for a endorsed certificate that could transform your career prospects for life. All course materials, assignments and assessments are included as standard – the price you see is the price you pay.

All you need is a computer with an Internet connection and the drive to succeed – CPD takes care of the rest!

SEO - Course

There is no particular entry requirement.

OPTION-I: Endorsed Certificate of Achievement from ABC Awards

At the end of the course, learner can claim an endorsed certificate by paying £120 accreditation fee+postal charges.

Certificate of Completion

FREE PDF Certificate

If you need hard copy of this certificate you will pay £25

OPTION-II: CPD Certificate

Upon successful completion of the course, a fee is payable for a CPD Accredited Diploma in PDF format or hard copy.

CPD Accredited Diploma (PDF format)=£30

CPD Accredited Diploma (Hardcopy)=£95

Postage Charges:

National £9

International £15

SEO - Search Engine Optimization

Upon successful completion of our SEO - Search Engine Optimization Diploma, Advanced Course candidates will have the opportunity to begin establishing and running their own online digital consultancies and marketing agencies.

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