SEO - Search Engine Optimisation for Business

Free E - Certificate included I CPD Certified I Video training I Free COVID-19 Course included

Training Express Ltd


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£14 inc VAT (RRP £125)
Offer ends 23 October 2020
Study method
Online, self-paced
1 hour
Access to content
1 year
No formal qualification
2 CPD hours / points
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students
  • Certificate of completion available and is included in the price

57 students purchased this course

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The SEO for business course is a practical and in-depth training course for business owners and marketing professionals who wish to master search engine optimisation techniques to drive visitor traffic. It covers the basics such as keyword optimisation, link-building and PPC.

Ranking high on a search engine results page (SERP) is the ultimate mark of success in digital marketing. Through this course, you will gain a clear understanding of the importance of SEO optimisation for business success, taking a look at how we can incorporate SEO techniques on social media to drive traffic and user engagement.

This comprehensive course will guide you through every aspect of search engine optimisation, from local search to on-site SEO, with step-by-step training on how to conduct research to find trending keywords and terms that specifically target your audience.

Learning Outcomes

By the end of the course, learners will be able to:

  • Turn clicks into conversions through proper keyword usage
  • Drive visitor traffic through link-building, infographics and engaging content
  • Conduct an SEO audit on their website successfully
  • Understand their target market and utilise SEO powerful tools to engage them
  • Demonstrate in-depth knowledge of the latest SEO trends and techniques
  • Conduct effective keyword research specific to your target audience

Key Features of Facebook for Business:

Our trusted, high quality and affordable online courses are designed to train individuals to become experts in their field.

  • Accredited, quality CPD training
  • Instant e-certificate and hard copy dispatch by next working day
  • Fully online, interactive course with audio voiceover
  • Course material developed by qualified professionals
  • Self-paced learning accessible via laptop, tablet and smartphone
  • 24/7 Learning assistance and tutor support
  • Discounts on bulk purchases


2 CPD hours / points
Accredited by The CPD Certification Service

Course media


Course Curriculum

Module 1: Introduction to SEO

In module one, we will learn what exactly SEO is and why it is so important for marketing your business online.

Module 2: Link Building

In module two, we will look at some examples of link-building and will learn how it has become an effective tool for driving visitor traffic.

Module 3: On-Site SEO

In module three, we will explore on-site (or on-page SEO) and how to optimise specific areas of a website to drive traffic and improve ranking and search visibility.

Module 4: Social Media as part of SEO

In module four, we will learn how social media platforms can be used to incorporate SEO techniques such as link-building and keyword implementation.

Module 5: Local Search

In module five, we will gain an in-depth understanding of local SEO and how to appear in SERPS for regional locations.

Module 6: Pay Per Click (PPC)

In module six, we will explore the differences between SEO and PPC, specifically, organic and paid marketing.


All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.


Once you’ve successfully completed your course, you will immediately be sent a digital certificate. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Who is this course for?

  • Digital Marketers
  • Bloggers
  • Business Owners
  • Copywriters
  • Social Media Assistants

Questions and answers

Currently there are no Q&As for this course. Be the first to ask a question.


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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