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SEO (Search Engine Optimisation) for Business Training


Learning 247

Summary

Price
Save 21%
£75 inc VAT (was £95)
Or £25.00/mo. for 3 months... Read more
Offer ends 31 October 2020
Study method
Online, self-paced
Qualification
No formal qualification
Additional info
  • Certificate of completion available and is included in the price

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Overview

This course focuses on the anchor point of your digital marketing strategy which is your website or micro-site. Here we’ll explore search engine optimisation ‘SEO’ and how you can use this to drive traffic to your website.

Right now, potential customers will be searching for your products and services - and if they don’t find their way to your site, you could be deferring them to a competitor. Imagine if your website could rank above your competitors’, using the kind of search terms that turn your visitor traffic into revenue.

When it’s done well, search engine marketing can give search engines exactly what they need to put your website in a prime position on Search Engine Results Pages. The key is understanding what search engines need - and since 90% of all searches in the UK are via Google, this pretty much means understanding Google. We're going to explain the proven techniques that will help you reach and maintain the number one results spot. We do this using free techniques – it’s called natural, or organic, searching. In most markets today, this will yield thousands of additional visitors and produce increased leads and business.

Description

Module 1: Introduction to SEO

Module 2: Link Building

Module 3: On-site SEO

Module 4: Social Media as part of SEO

Module 5: Local Search

Module 6: Pay Per Click (PPC)

PLEASE NOTE: Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility in relation this course is to facilitate your payment for the course. Your contract is with the Course Provider directly and not Reed. Your contract is subject to the terms and conditions of the Course Provider. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase from the Course Provider. Reed will have no responsibility for the content of the course and/or associated materials. You should note the terms and conditions for access to the Course Provider's website and the terms of its privacy policy.

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What is an ‘endorsed’ course?

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