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SEO & Digital Marketing Fundamentals: Keyword Research and Content Marketing cover image

SEO & Digital Marketing Fundamentals: Keyword Research and Content Marketing
StudyHub

CPD Certified | Free PDF Certificate | Updated Curriculum of 2025 | Lifetime Access

Summary

Price
£19.99 inc VAT
Study method
Online, On Demand 
Duration
0.9 hours · Self-paced
Qualification
No formal qualification
CPD
10 CPD hours / points
CPD What's this?
Certificates
  • Reed Courses Certificate of Completion - Free
  • CPD Quality Standard Certificate - £6.99
Additional info
  • Tutor is available to students

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Overview

Every day, people search online hoping to find something that solves a problem or answers a question. But most businesses fail to appear where it matters most, on search engines. This course, SEO & Digital Marketing Fundamentals: Keyword Research and Content Marketing, helps you fix that. You’ll learn how to use keywords and SEO techniques to move your website up in search rankings, attract the right people, and keep them engaged. Whether you run a small business, manage a blog, or work in digital marketing, you’ll learn skills that help you grow your audience and achieve real, measurable results.

In today’s digital world, visibility means everything. Without it, even the best ideas get lost. This course solves that problem by teaching you how to make content that not only reaches people but speaks to their needs. Ideal learners include freelancers, marketing assistants, small business owners, and career changers, often juggling many roles and looking for skills that bring value fast. Many face a lack of traffic, poor engagement, or falling behind in a fast-moving industry. After completing this course, learners will feel more confident, able to plan SEO strategies, write stronger content, and compete with bigger brands. Whether you’re aiming to grow your business or improve your role at work, the transformation is clear—you’ll think like a strategist, not just a content creator.

Learning Outcomes

  • Understand how search engines rank content through core SEO techniques.
  • Conduct keyword research to support digital content strategies effectively.
  • Apply on-page SEO elements to improve content visibility and structure.
  • Plan off-page SEO actions including link building and outreach strategies.
  • Use technical SEO basics to enhance site performance and user experience.

Certificates

CPD

10 CPD hours / points
Accredited by CPD Quality Standards

Curriculum

3
sections
7
lectures
0h 55m
total

Description

SEO & Digital Marketing Fundamentals: Keyword Research and Content Marketing is a structured course designed for anyone ready to understand how online visibility really works. With five key modules, including keyword analysis, content planning, technical SEO, on-page optimisation, and link building. You'll gain knowledge that allows you to take control of your digital efforts—whether for a blog, business, or brand presence.

Unlike scattered tips found online, this learning path connects the dots between strategy and execution. This course includes modules such as Keyword Research & Analysis and On-Page SEO Optimisation, which help learners shape content that ranks higher and earns more clicks. You’ll also explore content strategies that build trust and authority without using outdated methods. By combining both content marketing and SEO basics, this course gives learners a stronger base for digital growth. Whether you're managing your own project or working within a team, you'll leave with tools that bring clarity and consistency to your digital presence.

Course Curriculum:

Module 1 Introduction to SEO

Module 2 Keyword Research & Analysis

Module 3 On-Page SEO Optimisation

Module 4 Off-Page SEO and Link Building

Module 5 Technical SEO Basics

Who is this course for?

This SEO & Digital Marketing Fundamentals: Keyword Research and Content Marketing:

  • Business owners seeking better online visibility and higher conversions
  • Freelancers wanting to offer SEO and content services to clients
  • Bloggers or influencers growing their audience through content marketing
  • Marketing assistants or junior staff aiming to build SEO skills
  • Job seekers shifting into digital marketing or content-focused roles

Requirements

No formal qualification is required to take this SEO & Digital Marketing Fundamentals: Keyword Research and Content Marketing.

Career path

  • SEO Assistant – £20,000 to £28,000 annually
  • Digital Marketing Executive – £25,000 to £35,000 annually
  • Content Marketing Specialist – £30,000 to £40,000 annually
  • SEO Strategist or Consultant – £35,000 to £50,000 annually
  • Digital Marketing Manager – £40,000 to £60,000+ annually

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Legal information

This course is advertised on Reed.co.uk by the Course Provider, whose terms and conditions apply. Purchases are made directly from the Course Provider, and as such, content and materials are supplied by the Course Provider directly. Reed is acting as agent and not reseller in relation to this course. Reed's only responsibility is to facilitate your payment for the course. It is your responsibility to review and agree to the Course Provider's terms and conditions and satisfy yourself as to the suitability of the course you intend to purchase. Reed will not have any responsibility for the content of the course and/or associated materials.

FAQs

Study method describes the format in which the course will be delivered. At Reed Courses, courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on Reed Courses, many of which can be completed online.

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body's logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.
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Similar subjects: Digital marketing, SEO, Marketing
Related searches: Content marketing courses, Online courses

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