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SEO Course

Diploma QLS Level 5 | *FREE PDF Certificate* | 110 CPD Credits | Free Digital Marketing Course


Oxford Home Study College

Summary

Price
Save 98%
£10 inc VAT (was £760)
Offer ends 06 December 2021
Study method
Online, self-paced
Duration
450 hours
Qualification
No formal qualification
CPD
110 CPD hours / points
Achievement
Additional info
  • Exam(s) / assessment(s) is included in price
  • Tutor is available to students

9 students purchased this course

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Overview

SEO - Course

Diploma of achievement in SEO and Digital Marketing Diploma QLS Level 5. Additional CPD SEO Accredited Certificate with 110 CPD points available without extra study. The course comes with easy to understand e-learning study materials.

Endorsed Diploma Level 5 SEO and Digital Marketing Diploma of Achievement. This SEO and Digital Marketing DiplomaLevel 5 dynamic distance learning program has been designed to mould and shape the Digital Marketing executives of the future.Our advanced Level 5 SEO and Digital Marketing Advanced Course iDiploma of achievement in SEO and Digital Marketing Diploma Level 5. Introduces candidates to the various roles, responsibilities and functions of digital marketing professionals worldwide. Digital Marketing Diploma content covers social media marketing, how to create an effective Digital Marketing plan, working with PPC engines including Google AdWords, an introduction to e-mail marketing, the basics of SEO and how to build a brand through creative online marketing. Study in your own time and at your own pace, for an accredited Level 5 SEO and Digital Marketing Diploma that could transform your career prospects!

Quality Licence Scheme

This course is endorsed by the Quality Licence Scheme. The Quality Licence Scheme, endorses high-quality, non-regulated provision and training programmes.

Achievement

CPD

110 CPD hours / points
Accredited by The CPD Standards Office

Course media

Description

SEO - Course

Worldwide, Digital Marketing is rapidly taking over as the new standard for small and large businesses alike. To build a career in Digital Marketing is to enjoy the kind of job satisfaction and security that transcend any comparable profession. Digital Marketing is an umbrella term that extends to an extensive range of more specific professions and specialist areas. Just a few examples of which include social media marketing, e-mail marketing, mobile marketing, audio/video production, ecommerce, marketing automation, website design and development, copywriting and many more besides. As demand for the services of talented specialists grows like never before, now really is the time to consider a career in Digital Marketing.

Digital Marketing - Course Syllabus

This SEO and Digital Marketing Diploma Course Level 5 consists of the following units:

Module 1 - Search Engine Optimization (SEO)

his unit covers the following key topics:

  • What is SEO?
  • Understanding Search
  • The Search Engines
  • Alternative Search
  • Optimizing Keywords
  • Monitoring Search Engine Ranking

Module 2 - Creating a PPC Campaign

This unit covers the following key topics:

  • Setting Your PPC Budget
  • The Quality Score
  • Quality Score Breakdown
  • Increasing Your Score

Module 3 - Using Google Ads

This unit covers the following key topics:

  • Planning
  • Define Your Ideal Customer
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

Module 4 - Digital Marketing Basics

This unit covers the following key topics:

  • What is Social Media?
  • Understanding the Marketing Mix
  • The Five P’s and Social Media
  • Developing a Social Media Plan
  • Utilization Guidelines

Module 5 - Creating Digital Marketing Plan

This unit covers the following key topics:

  • The Role of Internet Marketing
  • The Marketing Cycle
  • Making Our Way through the Marketing Process
  • Extending Your Influence

Module 6 - Starting with the Website

This unit covers the following topics:

  • Creating a Website
  • E-Commerce Options
  • Creating a Mobile Presence
  • Checking Out the Sites
  • Joining Online Marketplaces

Module 7 - Using Facebook For Business Marketing

This module covers the following topics:

  • What is Facebook?
  • Why Use Facebook for Business Purposes?
  • Facebook Business Page Sections
  • Promoting your Facebook Page

Module 8 - Using Twitter For Business Marketing

This module covers the following topics:

  • The Basics of Twitter
  • How Can Twitter Help Your Business?
  • Setting Up Your Twitter Profile
  • Following Other Twitter Users
  • Twitter as a Marketing Platform

Module 9 - Using Instagram For Business Marketing

This module covers the following topics:

  • How to Create an Instagram Business Account
  • Sign Up With Your Business Email Address
  • Instagram Business Account Optimisation
  • Posting Content on Instagram
  • The Art of Effective Instagram Photography
  • IGTV for Business

Module 10 - Content Writing for Social Media

This unit covers the following topics:

  • The Marketing Plan
  • Creating a Marketing Plan
  • Executive Summary
  • Defining your Target Market
  • Targeting your First Customer
  • Research your Customer

Module 11 - Brand Building through Digital Marketing

This unit covers the following key topics:

  • What is Branding?
  • What is a Brand?
  • What is Social Media?
  • The Rise of Social Media
  • Building Your Social Media Branding Strategy
  • Identifying Your Social Media Audience
  • The Key Social Media Platforms

Digital Marketing - Course Benefits:

This SEO and Digital Marketing Diploma Course Level 5 comes with the following benefits:

  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials.

SEO and Digital Marketing Diploma - Material

All course materials are included in the SEO and Digital Marketing Diploma Course Level 5 price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.

Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your SEO and Digital Marketing Advanced Course Level 5 may use any of the following different media which you can use from home or where ever you choose to study:

  • Online course materials
  • Question papers
  • Additional Supporting Material
  • Useful Links

SEO and Digital Marketing Diploma - assessment

You will be continually assessed throughout the Digital Marketing Advanced Course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.

Tutor Support

When you enrol on a SEO and Digital Marketing Diploma with OHSC you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.

Who is this course for?

SEO - Course

While millions of people worldwide may be hooked on social media, comparatively few truly understand it’s limitless power and lucrative potential. This exclusive Digital Marketing has been designed for anyone looking to join the latter group. Whether interested in joining a marketing team, boosting the performance of your own business or perhaps even starting your own digital consultancy from scratch, this Digital Marketing outstanding distance learning programme is not to be missed. With no prior knowledge or experience required, you have every opportunity to become the next social media marketing powerhouse!

All courses here at OHSC are open to candidates on a global basis, with no time restrictions or deadlines to worry about. Study Digital Marketing Advanced Course in your own time and at your own pace for a endorsed certificate that could transform your career prospects for life. All course materials, assignments and assessments are included as standard – the price you see is the price you pay.

All you need is a computer with an Internet connection and the drive to succeed – OHSC takes care of the rest!

Requirements

SEO - Course

There is no particular entry requirement.

Option 1

SEO & Digital Marketing Diploma QLS Level 5 endorsed by Quality Licence Scheme

Certificate Fee: £120 + postal charges

Option 2

SEO & Digital Marketing Diploma issued by OHSC

PDF Certificate - FREE

Hard copy - £25 + postal charges

Option 3

CPD Accredited Certificate

(PDF format)=£30

(Hard copy)=£95 + postal charges

*Postage Charges: National £9, International £15

Career path

SEO and Digital Marketing

Upon successful completion of our SEO and Digital Marketing Diploma, Advanced Course candidates will have the opportunity to begin establishing and running their own online digital consultancies and marketing agencies.

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FAQs

What does study method mean?

Study method describes the format in which the course will be delivered. At reed.co.uk courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on reed.co.uk, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as Quality Licence Scheme and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.