SEO content writing course (Level 4 Diploma)

Unlimited tutor support | No deadlines | Endorsed Certification | Help finding work

College of Media and Publishing


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£296.70 inc VAT (was £494.50)
Offer ends 19 July 2020
Study method
Online, self-paced
Access to content
Lifetime access
Endorsed by ABC Awards
Additional info
  • Tutor is available to students

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An online SEO content writing course for individuals and businesses

Practical and engaging assignments | Endorsed Certification

  • Certification: ABC & Certa Awards Certificate of achievement.
  • Endorsed by: ABC & Certa Awards Quality Licence Scheme.
  • Accredited by: ABCC | EADL | IADL
  • UKRLP number: 10008168.
  • Available to: UK and international learners.
  • Tutor support: Unlimited support from an expert.


Endorsed by ABC Awards

Course media


Our SEO content writing course shows you how to produce content that achieves a high ranking on the most popular internet search engines. A good SEO ranking in an online search is a crucial factor in achieving success on the web.

One of the most effective ways to get a good ranking is through well-written SEO focused articles. Our online SEO content writing course teaches you how to write great web content - and ensure it is seen by the widest possible online audience.

Because SEO can significantly increase web traffic, knowing how to optimise an article, blog post or social media post is important for anyone who operates on the web, including:

  • Companies and organisations of all sizes.
  • Marketing professionals.
  • Webwriters.
  • Bloggers and online journalists.
  • Freelance service providers.
  • Social media marketers.

You will develop effective Google SEO content writing strategies and express your creativity. You'll also be taught how to integrate keywords into the content you write. See course subjects

Successful graduate Clare Robertson thought the course was informative, easy to follow and well structured.

There is a strong demand for qualified SEO content writers these days. Most organisations need people who can:

  • Identify original approaches to popular subjects
  • Write effective, Google-friendly content
  • Intergrate search words and phrases naturally
  • Submit articles to the directories, blogs and other platforms

Our online SEO content writing course covers all these areas, and also teaches you to produce optimised content for all websites, blogs, social media, videos and images.

Successful graduate, Chris Sparham, told us: "The course met my expectations and more. I can now confidently write SEO content, and have gained a lot of knowledge about webwriting. I learned about webwriting techniques, ideas for articles, where to upload articles, and how to source keywords".

You will also benefit from unlimited tutor support every step of the way, including personalised feedback on every assignment.

As a qualified SEO content writer, you could be:

  • Delivering high-quality SEO focused content for a business or an organisation.
  • Building your own SEO content writing agency, and choosing your own hours, clients and projects.
  • Earning up to £28,000 a year, or up to £30 an hour as a freelancer.

If you enjoy writing, then becoming an SEO content writer is a great way to earn good money and express your creativity.


Lesson 01: The basics

  • Clarify what SEO content is.
  • Identify what SEO content is intended to achieve.
  • Understand the importance of well-written content.
  • Pinpoint the different types of content and their purpose.

Lesson 02: Key SEO principles

  • Describe what SEO is and explain how search engines work.
  • Discuss the importance of keywords in SEO.
  • Explain how to use links in content.

Lesson 03: Webwriting techniques

  • Explain the importance of understanding your audience and purpose.
  • Understand and implement webwriting techniques.
  • Write SEO web content with keywords and hyperlinks.
  • Create compelling SEO headings.

Lesson 04: Using videos and images

  • Understand how images and video can boost your SEO content writing activity.
  • Use a smartphone to shoot, edit and record a short video.
  • Create basic graphics using online tools.

Lesson 05: Writing web content

  • List the different types of web content.
  • Write website informational content.
  • Write online articles.
  • Discuss the basics of writing magazine and news content.

Lesson 06: The role of social media

  • Understand the basics of social media.
  • Explain how social media is useful for businesses.
  • Discuss social media as a way of interacting and engaging.
  • Describe the main social media platforms.

Lesson 07: Writing for social media

After studying this Lesson, you will be able to write optimised posts for:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Tumblr

Lesson 08: Writing content for blogs

  • Explain what a blog is.
  • Define the basic rules for writing SEO content for blogs.
  • Discuss how to get your blog noticed.

Lesson 09: Making money

  • List strategies for promoting your web presence.
  • Select ways to start finding SEO content writing work.
  • Explain how to negotiate fees and tie up details of writing jobs.


At the end of this course, you will receive the ABC & Certa Awards Certificate of Achievement, and a Learner Unit Summary, which lists all the subjects you have completed as part of the course.

We will also email you the fully accredited CMP Diploma in SEO content writing, which is an industry recognised qualification that proves you are a qualified copywriter.

These qualifications will enable you to apply for SEO and content writing jobs, use new skills in the workplace, or help you find freelance work.

Who is this course for?

Because SEO can significantly increase web traffic, knowing how to optimise content for websites, blogs, social media, images and videos is important for anyone who operates online, including:

  • Companies and organisations of all sizes.
  • Marketing professionals.
  • Webwriters.
  • Bloggers and online journalists.
  • Freelance service providers.
  • Social media marketers.

Career path

SEO content specialist / Digital marketing / content marketing / content writing

Questions and answers


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What does study method mean?

Study method describes the format in which the course will be delivered. At courses are delivered in a number of ways, including online courses, where the course content can be accessed online remotely, and classroom courses, where courses are delivered in person at a classroom venue.

What are CPD hours/points?

CPD stands for Continuing Professional Development. If you work in certain professions or for certain companies, your employer may require you to complete a number of CPD hours or points, per year. You can find a range of CPD courses on, many of which can be completed online.

What is a ‘regulated qualification’?

A regulated qualification is delivered by a learning institution which is regulated by a government body. In England, the government body which regulates courses is Ofqual. Ofqual regulated qualifications sit on the Regulated Qualifications Framework (RQF), which can help students understand how different qualifications in different fields compare to each other. The framework also helps students to understand what qualifications they need to progress towards a higher learning goal, such as a university degree or equivalent higher education award.

What is an ‘endorsed’ course?

An endorsed course is a skills based course which has been checked over and approved by an independent awarding body. Endorsed courses are not regulated so do not result in a qualification - however, the student can usually purchase a certificate showing the awarding body’s logo if they wish. Certain awarding bodies - such as ABC Awards and TQUK - have developed endorsement schemes as a way to help students select the best skills based courses for them.


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